LUTA Sportswear explained

LUTA Sportswear
Industry:Sports clothing and accessories
Foundation:2011
Founder:Luke Dowdney
Location City:Rio de Janeiro
Location Country:Brazil

LUTA Sportswear is a sports clothing company, which gives half of its profits to a charity called Fight For Peace. It was created in 2011 by Fight For Peace founder Luke Dowdney to provide financial sustainability for his charity.[1] It has offices in Rio de Janeiro, London and New York.

LUTA was developed when Dowdney noticed that T-shirts produced for Fight For Peace's students were in such high demand, they were even being stolen from washing lines.[2] The brand, Fightwear, was designed to reflect life in the favelas where Fight For Peace works, using graffiti-inspired fonts and bright colours.[3] It was developed in consultation with the Central St Martins College of Art and Design.[4]

Supporters of LUTA Sportswear and Fight for Peace include Olympic heavyweight gold medalist Anthony Joshua[2] and British actor Idris Elba.

External links

Notes and References

  1. Web site: Strauss. Karsten. Fighting for Peace (and Profit). Forbes. 2 December 2013.
  2. Web site: Green. Toby. Growth Capital: Sportswear which supports a cause worth fighting for. London Evening Standard. 2 December 2013.
  3. Web site: Thompson. Ellen. LUTA's Fight For Change. Milk Made. 2 December 2013.
  4. Web site: Dowdney. Luke. 'We've lost a lot of kids to gun violence'. the Guardian. 2 December 2013.

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