Luna bar explained

LUNA
Country:United States
Producttype:Energy bars
Currentowner:Clif Bar & Company

LUNA Bars is a brand of nutrition bars created by Clif Bar & Company in 1999. The initial product introduced was one of the first energy bars primarily targeted at women.[1] [2] Over time, the brand has expanded to encompass a range of drinks,[3] protein bars,[4] and the philanthropic initiative known as LUNAFEST, a women's film festival.[5] [6]

History

LUNA Bars were developed in 1999 by a female employee of Clif Bar & Company.[7] [8] These bars were designed to contain under 200 calories, with a focus on appealing to a female audience.[9]

On June 20, 2022, Mondelēz International, Inc. announced an agreement to acquire Clif Bar & Company for $2.9 billion.

Community Outreach

LUNA Bars claims that it contributes 1% of its product sales revenue to various charitable organizations that support environmental, social, and cultural causes. The primary beneficiary is The Breast Cancer Fund.[10] [11]

LUNAFEST

In 2000, LUNA introduced LUNAFEST, a philanthropic traveling film festival featuring films created and directed by women.[12] Interested individuals and organizations could be able to register to host the festival in their city, with LUNA providing the films and materials which would be needed.[13] Through the events, hosting organizations would raise funds for The Breast Cancer Fund and other chosen causes, with 15% of LUNAFEST proceeds sent to the Breast Cancer Fund and the remaining 85% of funds to a nonprofit organization, which would be chosen by the host.[13] [14] Since 2000, LUNAFEST has raised over $456,000 for The Breast Cancer Fund and $785,000 for other organizations.[15] The LUNAFEST program will be on hiatus for the remainder of 2023 and the full year of 2024.

Team LUNA Chix

In 2001, Clif Bar co-owners and co-CEOs Gary Erickson and Kit Crawford launched LUNA Pro Team, a women’s professional mountain biking team.[16] In 2002, they expanded the initiative to include Team LUNA Chix, a network of women's teams across the United States that focus on various sports, fitness activities, and raising money for The Breast Cancer Fund.[16] While initially centered only on mountain biking, the team currently encompasses running, triathlon, and cycling. There are more than twenty-six LUNA Chix teams located in over twenty-one cities, with a total of two-hundred sixty members.[17] They were featured in Fitness magazine as one of fifteen organizations promoting Breast Cancer awareness.[18]

Bar varieties

Incomplete list of Luna Bar types:[19]

See also

External links

Notes and References

  1. William H. Marquard, Bill Birchard, Wal-smart: what it really takes to profit in a Wal-mart world, McGraw-Hill Professional, 2007, pp 209-210.
  2. David A. Aaker, Brand Relevance: Making Competitors Irrelevant, John Wiley & Sons, 2011, p 247
  3. News: February 28, 2008 . I'll Have What She's Having . . April 22, 2017.
  4. Web site: LUNA Protein | Luna Bar . www.lunabar.com . dead . https://web.archive.org/web/20121001012308/http://www.lunabar.com/products/luna-protein . 2012-10-01.
  5. Megan Eve Ryan, "Liking Lunafest", Ann Arbor Chronicle, March 25, 2009. http://annarborchronicle.com/2009/03/25/column-liking-lunafest/
  6. Lauren Page, "LUNAFEST film festival coming to Columbia", The Missourian, March 27, 2012, http://www.columbiamissourian.com/stories/2012/03/27/lunafest-film-festival-coming-blue-note/
  7. http://www.lunabar.com/story/company/ Our Story
  8. Sanders, Adrienne. New Move for ex-Clif Bar CEO San Francisco Business Times. September 28, 2007.
  9. News: 2001-04-10 . The Newest Craze--Bar None . LA Times . 2020-10-20.
  10. Web site: Food Facts . Clif Bar & Company . https://web.archive.org/web/20140506020908/http://www.clifbar.com/food/did_you_know/C268 . 2014-05-06 . dead.
  11. Paquette, Fanny. The LUNA Summit Mountain Biking Magazine. June 2007.
  12. Ryan, Megan Eve. Column: Liking LUNAFest Ann Arbor Chronicle. March 25, 2009.
  13. http://www.treehugger.com/files/2008/09/green-eyes-on-luna-fest.php#ch02 Green Eyes On: Luna Fest
  14. Wierenga, Jeremiah Robert. Take Me to the Moon Boise Weekly. April 8, 2009.
  15. http://www.lunafest.org/causes.cfm Causes
  16. http://www.teamlunachix.com/about LUNA Chix: Our Story
  17. http://www.fitsugar.com/Get-Outside-Play-Team-Luna-Chix-3031464 Get Outside and Play with Team Luna Chix
  18. Jhung, Lisa Fit for a Cause: Real Women Who Are Changing the World Fitness Magazine.
  19. Web site: LUNA.

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