LRN (company) explained

LRN Corporation
Trade Name:LRN
Former Name:Legal Research Network Inc
Type:Corporation
Logo Alt:The letters of "LRN" are each purely colored blue; with "Inspiring Principled Performance" in script.
Foundation:[1]
Founder:Dov Seidman[2]
Key People:Dov Seidman (Chairman),[3] Kevin Michielsen (CEO)[4]
Num Employees:522[5]
Hq Location:41 Madison Avenue
Hq Location City:New York City
Hq Location Country:United States
Locations:New York City, London, Dublin, India
Industry:Ethics and legal compliance education
Area Served:Worldwide

LRN, founded in 1994, is an American company which provides advising and educating on ethics, regulatory compliance, and corporate culture to other organizations.[6] [7] When founded, the company focused on the legal industry and was named Legal Research Network,[1] before expanding into other fields.[8]

History

Founding

Dov Seidman founded Legal Research Network (later changed to "LRN") two years out of Harvard Law School.[1] Seidman's business plan was to offer legal knowledge and analysis services through an expert network of academics and lawyers.[9] [10] This research could then be repurposed in a database licensed to companies. He was able to pre-sell a $500,000 contract to MCI based on the idea.[1] He raised $2 million from 42 investors to launch the company.

In its first year, LRN had a network of 1,100 legal experts in over 2,500 subjects reported by The Washington Post as being "mostly law professors, solo practitioners and lawyers on leave from their regular jobs".[1]

Expansion into Training

The company added ethics and compliance training in the late 1990s, in order to provide legal and ethical awareness throughout organizations, not just to their internal counsel. Online classes, starting in the 2000s, facilitated mass training of thousands of employees at large multi-nationals like Johnson & Johnson and Pfizer. Pfizer trained 150,000 of its employees with LRN courses. Subjects included compliance with sexual harassment laws, trade secrets and anti-trust.

As of 2000, 200 of the Fortune 500 companies were clients of LRN. Starting in the early 2000s, the company offered "common standards" for ethics and corporate compliance education. Competitors like Johnson & Johnson and Pfizer shared as much of 90% of the course materials, helping to standardize best practices for business ethics in corporate America.

Seidman testified in 2004 before the U.S. Sentencing Commission, regarding the Federal Sentencing Guidelines, about the need for companies to develop ethical cultures instead of "check-the-box", compliance-only approaches.

Operations

Services

LRN's services include analyzing corporate cultures, rewriting their codes of conduct, and providing ethical-compliance education and training to their employees. LRN emphasizes principles and values rather than "blindly" following rules.[11]

In its annual Ethics & Compliance Program Effectiveness Report, which is based on surveys of ethics, compliance, and legal executives from various industries around the world, LRN has found that companies with ethical workplace culture. in contrast to those that focused on rules and procedures, were less likely to experience misconduct among employees, and that 97% of values-based companies outperformed their competition.[12] [13] In both the 2021 and 2022 reports, the majority of people surveyed said their companies’ ethical cultures had been strengthened by their handling of the COVID-19 pandemic.[14] [15]

Its online education platform offers about 500 courses in 50 languages, on topics including international corruption law, intellectual property, data protection, and environmental sustainability. LRN ethics training materials include videos, blogs, quizzes, social media and video games.[16] Dell told The Wall Street Journal in 2014 that LRN developed an ethics game for it entitled the "Honesty Project."[16]

In 2021, LRN published a “Benchmark of Ethical Culture” report, based on surveys of approximately 8,000 employees of companies worldwide representing 17 industries.[17] According to the report, companies with strong ethical cultures outperform other companies by 40 percent across several metrics including customer satisfaction, employee loyalty, and innovation. [18]

Organization

LRN was originally headquartered in California, then moved its headquarters to New York City in 2012.[19] It also has offices in London and India.[20]

Job titles were largely eliminated from the company, according to a 2014 Wall Street Journal article. But, as of 2021, the company was using job titles such as “Chief Human Resources Officer“,[21] "Chief Marketing Officer” and “Chief Financial Officer” again.

In 2007, Seidman published the book How, which discussed the business philosophy on which LRN is based. In it, he argues that companies that behave more ethically than their competitors will also outperform the competition financially.[22]

Since 2008, LRN has been the corporate partner of The Elie Wiesel Foundation for Humanity’s Prize in Ethics Essay Contest, an annual competition for students to analyze ethical issues.

Finances

LRN received a $30 million investment from Softbank in 2000.[23]

In 2018, Leeds Equity Partners made a “substantial” investment in LRN. The investment enabled LRN in 2020 to acquire Interactive Services, a Dublin-based e-learning company which offers workplace policy compliance training. The combined companies had about 40% of the Fortune 500 as clients, as of 2020.[24]

References

  1. News: Mintz. John. Getting an Expert Opinion at a Bargain Price. 6 February 2017. The Washington Post. Final Edition. The Washington Post. 11 December 1995. United States. F07. en.
  2. News: Sorkin . Andrew Ross . Hirsch . Lauren . de la Merced . Michael J. . Karaian . Jason . What If There Isn't a Vaccine for Years? . 20 June 2022 . The New York Times . 9 September 2020.
  3. News: Dov Seidman, LRN Corp: Profile and Biography . . 20 June 2022.
  4. News: Kevin Michielsen, LRN Corp: Profile and Biography . . 20 June 2022.
  5. Web site: LRN Company Profile . Pitchbook.com . Pitchbook . 19 September 2022.
  6. News: Kleiner. Art. The Thought Leader Interview: Dov Seidman. 27 May 2015. PwC network. strategy+business. 29 May 2012. United States. en.
  7. News: Mahler. Jonathan. If the Word 'How' Is Trademarked, Does This Headline Need a ™?. 18 July 2015. The New York Times Company. The New York Times. 5 October 2014. New York, N.Y., United States. A1. en.
  8. News: Murphy. Richard. Why Doing Good Is Good for Business. 8 June 2015. Time Inc.. Fortune. 2 February 2010. United States. en.
  9. News: Heisel. William. His Keen Sense of Ethics Has Paid Off Handsomely. 6 February 2017. Los Angeles Times. Los Angeles Times. 5 July 2009. Los Angeles, United States. en.
  10. Osborne, D.M. American Lawyer, "Should You Be Afraid of this Man?" June, 1995 (profile of Legal Research Network)
  11. News: Bogoslaw. David. Wayne Brody: Making the business case for E&C. 10 June 2015. IR Media Group Ltd. Corporate Secretary. 2 December 2013. United States. en.
  12. News: DiPietro . Ben . 8 March 2017 . The Morning Risk Report: Values-Based Culture Pays Off for Companies . The Wall Street Journal . 19 June 2022.
  13. News: Jaeger . Jaclyn . 11 August 2021 . LRN survey: E&C programs thrive when boards are engaged . . 25 May 2022.
  14. News: Tornone . Kate . 28 April 2021 . Coronavirus proved an ethics stress test, but employers say they emerged stronger . HRDive . 25 May 2022.
  15. News: Jaeger . Jaclyn . 15 June 2020 . LRN survey: Values, not policies, drive ethical behavior . . 25 May 2022.
  16. News: DiPietro. Ben. Turning Employees Into Ethics Believers. 8 June 2015. Dow Jones & Company Inc. The Wall Street Journal. 26 September 2014. United States. en.
  17. News: Miner . Emily . How creating an ethical workplace can boost your bottom line—and attract top talent . 19 September 2022 . FastCompany.com . 7 January 2022.
  18. News: Selko . Adrienne . 30 November 2021 . Can a Strong Ethical Culture Affect Workplace Performance? . . 25 May 2022.
  19. News: Baker. Mila. 21st Century Organization Design: Integrating Work Environment, Work Experience, and Leadership. 8 June 2015. Workspace Design Magazine, LLC. Work Design Magazine. 5 September 2014. United States. en.
  20. News: Chaturvedi. Anumeha. LRN to Start Offering Its Services in India This Year. 9 June 2015. Bennett, Coleman & Co. Ltd.. The Economic Times Of India. 20 July 2012. India. en.
  21. News: Margaret Sweeney, LRN Corp: Profile and Biography . . 23 June 2022.
  22. News: Murphy . Richard McGill . 2 February 2010 . Why doing good is good for business . Fortune magazine . 19 June 2022.
  23. News: Vrana. Debora. Southland's Attraction Grows for Large Internet Venture Firms. 8 June 2015. Los Angeles Times. Los Angeles Times. 24 January 2000. Los Angeles, United States. en.
  24. News: Carey . Brian . 13 September 2020 . E-learning provider Interactive Services sold to US rival, LRN Corporation . . 24 May 2022.

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