LG Prada explained

PRADA Phone by LG
Manufacturer:LG Electronics
Available:March 2007[1]
Screen:256K color TFT touchscreen, 240 × 400 px
Camera:2 megapixel, video CIF (30 frame/s), flash
Memory:microSD Internal Memory Slot, behind the battery.
Networks:GPRS/EDGE Tri-Band (900/1800/1900)
Connectivity:Bluetooth 2.0, USB 2.0
Size:98.8×54×12 mm
Form:Slate
Weight:85 g
Successor:LG Prada II
Related:LG Chocolate

The PRADA Phone by LG (KE850), better known as the LG Prada,[2] is a touchscreen smartphone made by LG Electronics, created in collaboration with Italian luxury designer Prada.[3] It was first announced on 12 December 2006[4] [5] and was made official in a press release on 18 January 2007.[2]

The Prada was the first smartphone with a capacitive touchscreen, thus not requiring the use of a stylus.[6] Its black minimalist look, designed by Kang-Heui Cha,[7] was an evolution of LG's popular Chocolate.[8] [9]

The LG Prada was announced shortly before Apple CEO Steve Jobs announced the iPhone on 9 January 2007.[10] [11] [12] After the release of the iPhone the head of the LG Mobile Handset R&D Center was quoted saying he believed Apple had stolen the idea from the Prada after it was announced as part of the iF Design Award, where it won a prize in September 2006.[13]

Features

The LG KE850 phone featured a monochromatic user interface based on Flash, and there are influences by Prada not only in the interface but some pre-loaded content on the device such as ringtones.[14] There is a Micro SD slot for expandable memory, Bluetooth, and a few other extras include the ability to view PDF and Microsoft Office documents.[15] Four games were pre-loaded: Halloween Fever, Photo Puzzle, Virus, Pipe.

The model released in South Korea also featured a DMB TV receiver.[16]

Release

The KE850 Prada was first released in the UK, France and Italy in March 2007,[1] retailing for 600 euros, followed by other European territories as well as Hong Kong, Taiwan, Singapore and South Korea.[17] It was not released in American territories.[18]

A silver coloured model of the Prada was released in January 2008. It also featured a virtual QWERTY keyboard in place of T9.[19]

Reception

The KE850 sold 1 million units[20] [21] in the first 18 months.[22] The touch slate design of the Prada would then influence those of other phones by LG, including the LG KS20 Windows Mobile smartphone,[23] and the LG Viewty in 2007.[24]

A successor, the LG Prada II (KF900) was announced in October 2008,[25] as well as the LG Prada 3.0 (P940) in 2012.

Awards

See also

Notes and References

  1. Web site: LG Prada Mobile Phone to Roll Out in the European Markets Soon . 14 January 2008 .
  2. Mobile Innovation Meets Avant-Garde Design . 24 October 2007.
  3. Web site: 19 January 2007 . LG unveils iPhone-like Prada mobile phone . MacDailyNews.
  4. LG, Prada to Start Selling Mobile Phone at Start of Next Year . 11 December 2006 . https://web.archive.org/web/20070108070435/http://www.lge.com/about/press_archive/detail/AB_NARCH%7CMENU_1_20302.jhtml . 8 January 2007.
  5. Web site: The LG KE850: touchable chocolate. 15 December 2006 .
  6. News: Vintage Mobiles: LG Prada – First mobile with a capacitive touchscreen (May 2007) . Temple. Stephen. History of GMS: Birth of the mobile revolution.
  7. Web site: Yamada . Takashi . 2007-06-09 . Interview with Prada Phone Designer Kang-Heui Cha - Yanko Design . 2023-07-14 . www.yankodesign.com . en-US.
  8. Web site: Tech co uk Staff . 2007-04-30 . LG Prada Phone review . 2023-07-14 . TechRadar . en.
  9. Web site: Advertiser . 2006-12-13 . It's mobile phone couture, darling . 2023-07-14 . Appliance Retailer . en-US.
  10. Web site: Dolan, Brian . Timeline of Apple "iPhone" Rumors (1999–Present) . 17 February 2008 . live . https://web.archive.org/web/20080415055303/http://www.fiercewireless.com/story/timeline-apple-iphone-rumors-1999-present . 15 April 2008 .
  11. Jobs, Steve . 19 January 2007 . Macworld San Francisco 2007 Keynote Address . San Francisco . Apple, Inc. . dead . https://web.archive.org/web/20101222223204/http://www.apple.com/quicktime/qtv/mwsf07/ . 22 December 2010 .
  12. Web site: Macworld Expo Keynote Live Update . Peter . Cohen . 13 March 2007 . . 21 July 2010 . live . https://web.archive.org/web/20100724170414/http://www.macworld.com/article/54764/2007/01/liveupdate.html . 24 July 2010 .
  13. News: The iPhone Lawsuits. Wright. Aaron. 2007-02-20. 2007-06-25. Apple Matters. https://web.archive.org/web/20070403110422/http://www.applematters.com/index.php/section/comments/the-iphone-lawsuits/. 3 April 2007. dead.
  14. Web site: Mike Hanlon . 2007-01-20 . PRADA and LG launch touch screen mobile phone . 2023-07-14 . New Atlas . en-US.
  15. Web site: 2007-08-14 . LG Prada KE850 . 2023-07-14 . PCMag UK . en-gb.
  16. Web site: Deleon . Nicholas . 2007-04-18 . Korea's LG Prada Has DMB-TV, Europe's Doesn't . 2023-07-14 . TechCrunch . en-US.
  17. Web site: LG KE850 Prada goes official . 2023-07-14 . GSMArena.com . en-US.
  18. Web site: Peter . Flashback: the LG KE850 Prada had the first capacitive touchscreen, not the iPhone . 2023-07-14 . GSMArena.com . en-US.
  19. Web site: Sherwood . James . LG's Prada phone goes silver . 2023-07-14 . www.theregister.com . en.
  20. Web site: Christian Zibreg . 23 February 2009 . Second-gen LG Prada, not the iPhone, rules the fashion cellphone market . dead . https://web.archive.org/web/20190509120917/https://www.tgdaily.com/mobility-features/41513-second-gen-lg-prada-not-the-iphone-rules-the-fashion-cellphone-market . 9 May 2019 . 16 June 2010 . TG Daily.
  21. Web site: RobK . 20 November 2008 . LGPradaWatch: Naming of the phone, sales and miscellaneous musings . Mobile Industry Review.
  22. http://www.telecomskorea.com/product-6742.html Telecoms Korea article from 2008/09/24
  23. Web site: LG KS20 Gets Smart .
  24. Web site: Lim . Andrew . LG KU990 Viewty review: LG KU990 Viewty . 2023-07-14 . CNET . en.
  25. Ganapati . Priya . LG Announces Pricey But Elegant Prada II Phone . en-US . Wired . 2023-07-14 . 1059-1028.
  26. Web site: iF product design award 2007 - 01. Consumer Electronics/Telecommunications. https://web.archive.org/web/20120114183353/http://www.ifdesign.de/beitragsdetails_e.html?offset=87&sprache=2&award_id=121&beitrag_id=31322. 14 January 2012.
  27. Web site: LG Prada Wins 'Best of the Best' Award. 19 March 2007. Iohana Georgescu. Softpedia.
  28. Web site: LG's Prada wins prestigious European design award. 19 March 2007. Mobile Tech News.
  29. Web site: Best phones of 2007 unveiled at Mobile Choice Awards. 5 October 2007. https://web.archive.org/web/20081206042109/http://www.mobilechoiceuk.com/News/Best+phones+of+2007+unveiled+at+Mobile+Choice+Awards/841. 6 December 2008.
  30. Web site: What Mobile Awards 2007 - 2006 Winners. https://web.archive.org/web/20080511173338/http://www.whatmobileawards.co.uk/2007winners.php. 11 May 2008.
  31. Web site: Best-Looking Phone - Mobile Devices - CNET Asia Readers' Choice Awards 2007/08. https://web.archive.org/web/20080915144928/http://asia.cnet.com/readerschoice/2007/mobiledevices/best_looking_phone.htm. 15 September 2008.

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