LD (cigarette) explained

LD
Type:Cigarette
Currentowner:Japan Tobacco
Markets:See Markets
Previousowners:Liggett Ducat, Gallaher Group
Footnotes:Carcinogenicity: IARC group 1

LD (short for Liggett Ducat, the name of the original manufacturer) is an international brand of cigarettes, currently owned by Japan Tobacco. It is manufactured in Turkey by JT International U.S.A. for the United States market.[1]

History

LD was first launched in Russia in 1999,[2] and by the following year it commanded 50 percent of the country's cheap cigarette market, and 17 percent of all cigarettes in Russia.[3] Liggett Ducat was bought in 2000 by the Gallaher Group, which in turn was acquired by Japan Tobacco International (JTI) in 2007.[4] [5] The original Liggett Ducat factory in Uzbekistan where LD was manufactured, was shut down in 2016.[6] Later LD was manufactured in Saudi Arabia in 2020[4] [7]

In 2016, JTI announced it would introduce the LD brand on the United States cigarette market with the Red, Silver, and Menthol (Green) varieties. The brand would become a discount brand and would have a $2.81-a-pack price tag. It aimed to challenge discount brands such as L&M, which cost $3.69, and Pall Mall which cost $3.49. LD was introduced in North Carolina and South Carolina to act as a test market, with plans to expand if successful.[8] [9] [10] [11] [12]

Beyond Russia and the United States, the brand has been sold in other global markets, including but not limited to Austria, Poland, Hungary, the Czech Republic,Serbia, Estonia, Latvia, Lithuania, Belarus, Ukraine, Kazakhstan, South Africa, Romania,Mongolia, Taiwan, and Jordan.[13]

See also

Notes and References

  1. Web site: Japan Tobacco Bringing Low-Priced Cigarette Brand to U.S.. Cspdailynews.com. 12 January 2018.
  2. News: Mickle . Tripp . 2016-07-18 . Japan Tobacco Brings Cheap Cigarettes to the U.S. . 2024-06-05 . WSJ . en-US.
  3. News: Tavernise . Sabrina . 2000-06-16 . WORLD BUSINESS BRIEFING: EUROPE; DEAL FOR RUSSIAN CIGARETTE MAKER . 2024-06-05 . The New York Times . en-US . 0362-4331.
  4. News: 2007-04-18 . Japan Tobacco acquires Britain's Gallaher Group for $15 billion . 2024-06-05 . The New York Times . en-US . 0362-4331.
  5. MacKenzie . Ross . Eckhardt . Jappe . Widyati Prastyani . Ade . 2017-03-04 . Japan Tobacco International: To 'be the most successful and respected tobacco company in the world' . Global Public Health . 12 . 3 . 281–299 . 10.1080/17441692.2016.1273368 . 1744-1692 . 5553429 . 28139966.
  6. Web site: Rossel . Stefanie . 2016-02-14 . Seeking the silver lining . 2024-06-05 . Tobacco Reporter . en-US.
  7. MacKenzie . Ross . Eckhardt . Jappe . Widyati Prastyani . Ade . 2017-03-04 . Japan Tobacco International: To 'be the most successful and respected tobacco company in the world' . Global Public Health . 12 . 3 . 281–299. 10.1080/17441692.2016.1273368 . 28139966 . 5553429 .
  8. Web site: Japan Tobacco Muscles Into American Market With LD Brand - NACS – Media – News Archive. Convenience.org. 12 January 2018.
  9. Web site: Japan Tobacco Has High Hopes for Low-Priced Cigarettes - Convenience Store News. Csnews.com. 19 July 2016 . 12 January 2018.
  10. Web site: Japan Tobacco faces stiff challenge in trying to light up sales for discount brand. Journalnow.com. 24 July 2016 . 12 January 2018.
  11. Web site: Japan Tobacco Introduces Inexpensive Cigarette Brand to U.S. - Convenience Store Decisions. Cstoredecisions.com. 19 July 2016 . 12 January 2018.
  12. Web site: Canny marketing makes cigarettes hot property. Philip Delves. Broughton. 17 September 2016. Financial Times. 12 January 2018.
  13. Web site: LD. Zigsam.at. 12 January 2018.

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