Kyra (virtual influencer) explained

Kyra
First:28 January 2022[1]
Creator:FUTR STUDIOS
Alias:Kyraonig
Species:Artificial intelligence
Gender:Female
Occupation:Instagram influencer
Origin:India

Kyra[2] or Kyraonig[3] [4] is an Indian fictional character[5] created by FUTR STUDIOS, founded by George Tharian and Himanshu Goel.[6] She was launched in Jan 2022 as an Instagram profile. The account is India’s first Virtual Influencer.[7] [8] She has been featured on the digital cover of Travel and Leisure, India[9] and has done several brand endorsements so far with brands like Amazon Prime Video,[10] boAt[11] and John Jacobs.[12] [13] As of December 2022, she has gained over 200,000 followers on her Instagram profile.[14]

External links

Notes and References

  1. News: Meet Kyra, India's first virtual influencer with almost 100K followers; check her viral posts here . 28 December 2022 . . 7 June 2022 . en.
  2. News: Paul . James . Who Is Kyra? India's First 21-Year-Old Virtual Influencer Who Is Taking The Internet By Storm . 28 December 2022 . . 7 June 2022 . en-in.
  3. News: Top virtual influencers you should be following on social media . 27 December 2022 . . 2 August 2022.
  4. News: India's first metaverse influencer is becoming Instagram-famous . 28 December 2022 . . 10 June 2022 . en.
  5. News: Auto . Hermes . The popular 'fake reality' of virtual influencers in India The Straits Times . 28 December 2022 . . 10 September 2022 . en.
  6. News: Sinha . Namya . 8 November 2023 . KYRA, The Virtual Influencer With A Devoted Fan Base Is Taking Over Social Media And Brand Endorsements . en . . 8 November 2023.
  7. News: Meet India's first virtual influencer Kyra . 27 December 2022 . . 7 June 2022 . en.
  8. News: Meet Kyra, India's first meta or virtual influencer . 27 December 2022 . The New Indian Express.
  9. News: Into The Metaverse With Kyra' India's First Meta Influencer . 28 December 2022 . . 29 August 2022.
  10. News: Everything you need to know about Kyra, India's first virtual influencer . 27 December 2022 . . 16 June 2022 . en-IN.
  11. News: Gogoi . Monami . India's first virtual influencer 'Kyra' clocks 20 lakh Instagram views with debut commercial . 27 December 2022 . . 3 August 2022.
  12. News: Kyra- India's first Meta influencer . 28 December 2022 . . 18 October 2022 . en.
  13. News: Amazon Prime Video takes sci-fi route for 'The Peripheral' ad campaign; ropes in virtual influencer Kyra . 28 December 2022 . afaqs!.
  14. Web site: Kyra on Instagram . . 28 December 2022 . en.