Kvadrat (company) explained

Foundation:1968
Founder:Poul Byriel
Erling Rasmussen
Location City:Ebeltoft
Location Country:Denmark
Key People:Anders Byriel, CEO
Industry:Textile design
Products:textiles and textile-related products

Kvadrat is a Danish textile company that produces and supplies textiles and textile-related products to architects, designers and private consumers in Europe and worldwide. Kvadrat was established in Denmark in 1968 with deep roots in Scandinavia's design tradition.

History

The company Kvadrat was founded by Poul Byriel and Erling Rasmussen in 1968 in Ebeltoft, Denmark. They worked closely with designers such as Nanna Ditzel, Finn Sködt,[1] Nina Koppel[2] and Gunnar Aagaard Andersen and created a portfolio of furniture textiles.[3]

Kvadrat's close collaboration with designers resulted in the creation of classic textiles such as Nanna Ditzel's Hallingdal that has kept a strong presence in private homes, hospitals, airports and trains, most prominently on the Danish National Railways (DSB). National critical recognition of Kvadrat's contribution to design came in 1986 when Danish Museum of Art and Design staged the exhibition Kvadrat Textiles through 20 Years.[4]

In the early 1980s Kvadrat joined the international design scene when they started to work with Italian-based American designer Ross Littell. The company resisted international trends and kept its distinctive Scandinavian style. Kvadrat textiles were used as the bearer of national political symbolism when British architects Foster and Partners were commissioned to design the interior of the Debating Chamber of the Bundestag in the Reichstag, where cobalt blue Topas textile was used "to represent a strong image of Parliament".

The direction of Kvadrat passed to the next generation in the 1990s, when Poul Byriel's son Anders Byriel took over as the CEO along with Erling Rasmussen's daughter Mette Bendix as the product director.

In 2011, Kvadrat bought a 49% share of Wooltex in the UK.[5] In March 2017, Kvadrat announced the purchase of 52% of the Danish sustainable materials company Really.[6]

Activities

Kvadrat (which means the square in Danish) is a producer and supplier of textiles and textile-related products for architects, designers and private consumers in Europe and worldwide.[7]

Kvadrat also develops acoustic panels made of acoustic-absorbing textiles to eliminate the echo in large buildings and open spaces.[8] Its brand Really specializes in upcycling end-of-life textiles into solid textile boards for reuse.[9]

Kvadrat has collaborations with external designers and artists. Throughout the years Kvadrat has worked with designers, architects and artists including Raf Simons,[10] Alfredo Häberli, Peter Saville, Olafur Eliasson, Akira Minagawa, Hella Jongerius, Tord Boontje, Miriam Bäckström and Werner Aisslinger.[11] In June 2017, Kvadrat released 3 models of the Adidas Stan Smith in a partnership with the sports brand.[12]

Kvadrat's design collaborations have resulted in products and projects such as B&O PLAY speakers and Vifa loudspeakers.

Art and architecture

Kvadrat textiles have been used in architectural developments such as The Gherkin in London, Museum of Modern Art in New York, the Walt Disney Concert Hall in Los Angeles, The Reichstag Berlin, Guggenheim Bilbao in Spain, the Copenhagen Opera House in Denmark, Foster & Partners studio in London, Yves St. Laurent in Paris and the Oslo Opera House in Norway.[13]

Kvadrat has actively engaged in projects with artists, museums, galleries and designers. Such projects include:[14]

Notes and References

  1. News: Cowan . Katy . Blue is Divine: a colourful homage to Finn Sködt as Kvadrat refreshes its Divina Melange range . 31 October 2019 . Material Source . 26 March 2019 . en.
  2. News: Silver . Hannah . Air time: Georg Jensen breathes new life into Nina Koppel's Fusion design . 31 October 2019 . Wallpaper* . 6 September 2019.
  3. News: Withers . Jane . The Talk: Dream Weavers . 31 October 2019 . The New York Times . 7 October 2007.
  4. News: Trafford . Matthew J. . 1968 // Kvadrat & Raf Simons . 31 October 2019 . Avenue Road USA . 23 February 2018 . en.
  5. Web site: Kvadrat textile factory revealed in photography by Alastair Philip Wiper. Dezeen.com. 26 March 2017. Amy Frearson. 28 June 2018.
  6. Web site: Kvadrat x Really and the Rise of the Circular Economy Mindset. Core77.com. 7 April 2017. Allison Fonder. 28 June 2018.
  7. News: Porter . Jeni . Creation Story . 31 October 2019 . The Australian . 3 May 2019 . PressReader.
  8. Web site: Kvadrat's handmade acoustic panels bring "softness" to minimalist spaces. Dezeen.com. 17 May 2017. Ben Hobson. 28 June 2018.
  9. Web site: Bertoli . Rosa . 13 April 2017 . Kvadrat, Really and Max Lamb set a new benchmark in sustainable design . 28 June 2018 . Dezeen.com.
  10. Web site: Raf Simons' new textile collection with Kvadrat. Wallpaper.com. 13 February 2014. 28 June 2018.
  11. Web site: Kvadrat Showroom London : Architecture Information + Images. e-architect. 9 September 2009.
  12. Web site: adidas Originals & Kvadrat Team up for 3 Textured Stan Smiths. Highsnobiety.com. 23 June 2017. Lia Mc Garrigle. 28 June 2018.
  13. News: Kvadrat showroom by Peter Saville and David Adjaye. Dezeen. 9 September 2009. Rose. Etherington. 20 March 2009.
  14. Web site: Kvadrat art projects. Kvadrat. 9 September 2009. https://web.archive.org/web/20110719125632/http://www.kvadrat.dk/textiles/kvadrat_art_projects/. 19 July 2011. dead.