Kuat (drink) explained

Kuat (pronounced as /pt-BR/) is a brand of guarana beverage sold by The Coca-Cola Company in Brazil.^[1] Kuat was introduced in Brazil in 1997 to compete with the leading guarana beverage, Guaraná Antarctica, which was stealing market share from Coca-Cola's cola products.^[1]

In Brazil, Kuat is available in a diet version (Kuat Zero) and a green-tea infused version (Kuat Eko).

Kuat was briefly sold in Norway starting in 2003 under the name SanSão.^[2]

In 2002, Coca-Cola announced plans to test market Kuat in the United States.^[3]

See also

• Guaraná Antarctica
• Sanduíche-iche – a meme used in a Kuat advertizing campaign

External links

• • Kuat published by Coca-Cola Brasil

Notes and References

1. Web site: The Battle of Guaraná. Brand New. UnderConsideration LLC. 17 June 2016.
2. Web site: Redaksjonen. 2003-01-27. SanSão - den nye voksenbrusen fra Coca-Cola. 2020-08-18. Aperitif.no. no.
3. Web site: Coca-Cola To Test Brazilian Hot Seller Kuat In U.S.. BevNet. 18 October 2002. Betsy. McCay. 17 June 2016.