Krishna Subramanian Explained

Krishna Subramanian
Birth Place:Long Beach, California
Alma Mater:University of California, Davis
Known For:Tech Entrepreneur
Co-founder of BlueLithium
Co-founder of Mobclix
Former Chief Marketing Officer of Velti

Krishna Subramanian is a serial tech entrepreneur, angel investor and commentator on mobile advertising.[1] [2] [3] [4] He is best known for a being a founding employee of BlueLithium, one of the largest online ad network acquired by Yahoo in 2007 for $300 million, and Mobclix, a mobile ad exchange network acquired by Velti in 2010.[5] [6] [7] Subramanian has also written for Forbes, The Huffington Post, Advertising Age and Mashable.[8] [9] [10] [11]

Career

Burrp!

In 2003, Subramanian co-founded Burrp!, an internet recommendation and review portal for local businesses and landmarks that operated in a number of Indian cities.[12] [13] [14] Burrp! was acquired by Network 18 in 2009.[14]

BlueLithium

In January 2004, he became a founding employee of BlueLithium.[3] [4] BlueLithium was an online advertising network, which provided a platform that displayed highly targeted advertising impressions.[15] [16] BlueLithium was acquired by Yahoo! in 2007 for $300 million.[15] At the time of its acquisition, BlueLithium was the fifth largest ad network in the US and the second largest in the UK.[15]

Mobclix

In 2008, Subramanian co-founded Mobclix with Sunil Verma and Vishal Gurbuxani.[17] [18] Mobclix was a mobile ad exchange network, which was acquired by Velti in 2010.[6] [7] [17] [19] Subramanian became chief marketing officer of Velti in 2011.[20] [21]

Subramanian resigned from Velti in October 2013.[7] He was reelected to Mobile Marketing Association’s board of directors the same month.[22]

Captiv8

In Jan 2015, Subramanian co-founded Captiv8 with Vishal Gurbuxani, Taz Patel, and Sunil Verma.[23]

Notes and References

  1. Web site: Taking a bite out of the Worldwide Developers Conference. 2 May 2013 . Fox News. 2 January 2014.
  2. Web site: What to expect from WWDC. 10 June 2013 . Fox Business. 2 January 2014.
  3. Book: Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media. 9780749466053. 2 January 2014. Carson. Mel. Springer. Paul. 3 October 2012. Kogan Page Publishers .
  4. Web site: Cookie tracking: How Facebook could be worth $100 billion?. 30 October 2007 . Venture Beat. 1 January 2014.
  5. Web site: Mobclix's Subramanian Interview About Twitter. Bloomberg TV. 2 January 2014.
  6. Web site: Velti Acquires Mobclix. October 2010 . Mobile Europe. 2 January 2014.
  7. Web site: Mobclix Co-Founder Krishna Subramanian Quits Velti. 15 October 2013 . Ad Exchanger. 2 January 2014.
  8. Web site: 5 Ways Facebook Will Turn Mobile Risk into Reward. Forbes. 2 January 2014.
  9. Web site: Beyond Spoilers: What the 2012 Olympics Taught Us About Multi-Screen Media in the Twitter Age. 19 August 2012 . Huffington Post. 2 January 2014.
  10. Web site: Forget the E-Wallet -- It's Apple's Passbook That Will Transform Retail. Ad Age. 2 January 2014.
  11. Web site: 8 Best Practices for Deploying a Top-Ranked Mobile App. 24 August 2011 . Mashable. 2 January 2014.
  12. Web site: Helping developers transform mobile apps into businesses. Silicon Valley Business Journal. 2 January 2014.
  13. Web site: Velti's Krishna Subramanian on The State of Mobile Advertising. Make Good. 2 January 2014.
  14. Web site: Infomedia 18 acquires local reviews website Burrp!. Reuters. 2 January 2014.
  15. Web site: Yahoo to acquire advertising company, BlueLithium, for $300M. 5 September 2007 . Venture Beat. 2 January 2014.
  16. Web site: Google gets a new ad-versary. CNN Money. 2 January 2014.
  17. Web site: Mercury News interview: The founders of Mobclix. San Jose Mercury News. 21 January 2011 . 2 January 2014.
  18. News: Business Technology: Apple Attracts Scrutiny From Regulators --- FTC, Justice Department Discuss Possible Inquiry Amid Complaints From Application Developers, Advertising Firms. Thomas Catan. Yukari Iwatani Kane. 4 May 2010. The Wall Street Journal.
  19. Book: Mobclix: Krishna Subramanian. 9781449397333. 2 January 2014. Yarmosh. Ken. 31 August 2010. "O'Reilly Media, Inc." .
  20. Web site: In-App Mobile Ad Implementation Challenges. SXSW. 2 January 2014.
  21. Web site: Mobclix Creates Program to Help Mobile Developers Get Paid Earlier. 24 October 2011 . Read Write. 2 January 2014.
  22. News: MMA North America Board of Directors Adds 10 Executives. 17 October 2013. Wireless News.
  23. Cutler, Kim-Mai. July 14, 2015. Web site: Captiv8 Is Building The Analytics, Marketing Platform For Harnessing The Reach of Instagram, Vine, Snapchat Stars techcrunch.com . 15 July 2015 . Jan 4, 2017.

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