KraftWorks explained
| KraftWorks |
| Type: | Independent |
| Industry: | Advertising, Marketing |
| Foundation: | 2000 |
| Location: | New York City, United States |
| Area Served: | Worldwide |
| Key People: | Neil Kraft
(President, Chief Creative Officer) |
KraftWorks is an advertising agency located in New York City.[1] KraftWorks was founded by Neil Kraft in 2000 after leaving the agency Frierson Mee & Kraft.[2] According to the agency's website, KraftWorks' clients have included Playtex,[3] Aldo,[4] Joseph Abboud, and others.
Notable clients and campaigns
KraftWorks is well known for their campaigns in the fashion and beauty industry, representing everything from magazines to cosmetics to apparel brands, among others.
Additional clients that KraftWorks has partnered with are Ann Taylor, Barneys New York, Boyds Philadelphia, Britney Spears, Celine Dion, CK One, Elizabeth Arden Red Door, Elizabeth Taylor Black Pearls, Joseph Ribkoff, La Prairie, Lacoste, Moët & Chandon, Nina Shoes, Physicians Formula, Popchips, Wonderwall line of clothing from surfer Laird Hamilton, Go Smile, International AntiCounterfeiting Coalition, InStyle, J.Crew, Ralph Lauren, Ritani, Robert Marc, Bitten fashion line launched by Sarah Jessica Parker, Smart Water, Speedo, Vespa, Wonderbra and the Sun Moon Stars fragrance by Karl Lagerfeld.
References
- http://www.kraftworksnyc.com KraftWorks NYC
- https://www.nytimes.com/2000/10/05/business/the-media-business-advertising-addenda-a-partner-leaves-frierson-mee-kraft.html "A Partner Leaves Frierson Mee & Kraft
- http://adage.com/article/news/playtex-selects-kraftworks-agency-record/29700/ "Playtex Selects KraftWorks as Agency of Record
- http://www.adweek.com/news/advertising/kraftworks-brings-back-80s-aldo-70806 "KraftWorks Brings Back the 80's For Aldo
- http://www.wwd.com/beauty-industry-news/fragrance/a-new-scent-for-taylor-swift-6018437 "A New Scent For Taylor Swift"
- http://www.adweek.com/news/advertising/kraftworks-touts-aldo-shoes-us-europe-61611 "Kraftworks Touts Aldo In U.S., Europe"
- http://adage.com/article/agency-news/remy-taps-kraftworks-cointreau/35915/ "Remy Taps KraftWorks For Cointreau"
- http://www.wwd.com/fashion-news/fashion-features/calvin-klein-8217-s-moment-595146?full=true "Calvin Klein's Moment"
- http://www.powersportsbusiness.com/features/2005/07/28/motorcycle-piaggio-usa-taps-kraftworks-for-agency/ "Piaggio USA Taps KraftWorks For Agency"
- http://www.adweek.com/news/advertising/kraftworks-seeks-rejuvenate-company-66320 "Kraftworks Seeks to Rejuvenate Company"
External links
