Kool-Aid (song) explained
| Kool-Aid |
| Cover: | Bring Me the Horizon - Kool-Aid.png |
| Type: | single |
| Artist: | Bring Me the Horizon |
| Length: | 3:48 |
| Label: |
|
| Producer: | - Dan Lancaster
- Zakk Cervini
- Oliver Sykes
|
| Prev Title: | Darkside |
| Prev Year: | 2023 |
| Next Title: | Top 10 Statues That Cried Blood |
| Next Year: | 2024 |
"Kool-Aid" is a song by British rock band Bring Me the Horizon. Produced by the band's vocalist Oliver Sykes, Dan Lancaster and Zakk Cervini, it was released as the sixth single from their seventh studio album on 5 January 2024.[1] [2]
It is the first single by the band released since the departure of keyboardist, co-primary songwriter and producer Jordan Fish in December 2023.[3]
Promotion and release
On 22 December 2023, the band announced that longtime keyboardist Jordan Fish had amicably departed the band.[4] [5] In the following statement, the band stated that Post Human: Nex Gen and the subsequent UK tour in January 2024 was still slated to go ahead, while simultaneously promising that new music was coming "very soon".[6] Not long after, lead vocalist Oli Sykes would tease a snippet of a new song called "Kool-Aid" on his Instagram story.[7] On 2 January 2024, the band officially confirmed "Kool-Aid" as the sixth single for the new record, they announced the following day that the song would be released on 5 January.[8] They debuted the song live for the first time on their opening UK tour date at the Utilita Arena in Cardiff, Wales on 9 January.[9]
Composition and lyrics
"Kool-Aid" has been described by critics as a metalcore song.[10] [11]
Personnel
Bring Me the Horizon
Additional personnel
- Dan Lancaster – production, composition
- Zakk Cervini – production, composition, mastering, mixing, programming
- Julian Gargiulo – additional production, mixing, engineering
- Dai Dai – additional production, composition
- Phil Gornell – engineering assistant
- Lucy Landry – backing vocals
Music video
The music video storyline for "Kool-Aid", directed by Jensen Noen & the band performance by Masaki Watanabe, was released on 28 February 2024.[12]
Charts
Notes and References
- Bring Me The Horizon debut new track 'Kool-Aid'. Rolling Stone. Reilly. Nick. 5 January 2024. 11 January 2024.
- Bring Me The Horizon unleash new single, Kool-Aid, ahead of UK arena tour. Kerrang!. Carter. Emily. 5 January 2024. 11 January 2024.
- Hear Bring Me the Horizon's Heavy New Song "Kool-Aid". Revolver. Enis. Eli. 5 January 2024. 11 January 2024.
- Web site: Bring Me The Horizon parts ways with Jordan Fish. Yahoo! News. 23 January 2023. 11 January 2023.
- Web site: Bring Me The Horizon decide to 'part ways' with key member ahead of huge Glasgow Hydro gig. The Scotsman. Falk. Graham. 22 December 2023. 11 January 2023.
- Bring Me the Horizon unleash brutal new single "Kool-Aid". Alternative Press. 5 January 2024. 11 January 2024.
- Web site: Oli Sykes drops heavy snippet of new BMTH track Kool-Aid. Kerrang!. Carter. Emily. 20 December 2023. 11 January 2024.
- Web site: Bring Me The Horizon announce release of new single 'Kool-Aid' and reunion with Dan Lancaster after exit of Jordan Fish. NME. Dunworth. Liberty. 4 January 2024. 11 January 2024.
- Web site: Watch Bring Me The Horizon debut 'Kool-Aid' and duet with Bad Omens' Noah Sebastian as they kick off UK tour in Cardiff. NME. Skinner. Tom. 10 January 2024. 11 January 2024.
- Web site: Bring Me the Horizon has launched into 2024 with the release of their latest single, "Kool-Aid". "Kool-Aid" is a characteristically anthemic blend of pounding metalcore, glitchy electronica, and Oli Sykes' signature guttural screams.. Loaded Radio. 5 January 2024. 11 January 2024.
- Web site: Bring Me the Horizon – 'Kool-Aid' Review. I see a lot of similarities between their latest metalcore release and some of the good old stuff from not only them but bands like Asking Alexandria.. Music Talkers. Källman. Peter. 11 January 2024. 11 January 2024.
- Web site: Bring Me The Horizon Share Sensational New Video For 'Kool-Aid'. Rock Sound. Coward. Teddy. 28 February 2024. 29 February 2024.
- The ARIA Report: Week Commencing 15 January 2024. The ARIA Report. Australian Recording Industry Association. 1767. 9. 15 January 2024.
- Web site: Official Single Trending Charts. German. MTV. 12 January 2024.
- Web site: NZ Hot Singles Chart. Recorded Music NZ. 15 January 2024. 12 January 2024.
- Web site: Official Rock & Metal Singles Chart. Official Charts Company. 12 January 2024. 12 January 2024.
