Kokoku Hihyo Explained

Editor:	Yukichi Amano
Editor Title:	Editor-in-chief
Frequency:	Monthly
Category:	Trade magazine
Publisher:	Madra Publishing
Founded:	1979
Finaldate:	April 2009
Country:	Japan
Based:	Tokyo
Language:	Japanese
Issn:	0388-4937
Oclc:	28476007

was a leading Japanese monthly trade magazine focusing on advertisement,^[1] especially TV commercials. It was published between 1979 and 2009.

History and profile

Kokoku Hihyo was started by Yukichi Amano in 1979.^[2] ^[3] It was modeled on Creativity Magazine.^[2]

Kokoku Hihyo was published monthly by Madra Publishing. It offered news about new trends in advertising, creativity and new media.^[2] Amano also served as the editor-in-chief of the magazine.^[4]

On 9 April 2008 Kokoku Hihyo announced that it would be shut down in April 2009.^[5] ^[6] The founder and editor-in-chief Amano stated that the magazine closed down due to the fact that the Internet age made advertising totally different phenomenon.^[3]

External links

Official website

Notes and References

Book: Masao Miyoshi. Harry Harootunian. Postmodernism and Japan. 1989. Duke University Press. 0-8223-0896-7. 35.
News: AgencyNet is featured in Japan's highly regarded Ad Mag, Kokoku-Hihyo. 29 November 2014. AgencyNet. 30 September 2008. https://web.archive.org/web/20141204193731/http://anidea.com/news/agencynet-is-featured-in-japans-highly-regarded-ad-mag-kokoku-hihyo/. 4 December 2014. dead.
News: Philip Brasor. Amano: tracing Japan's arc through its ads. 29 November 2014. The Japan Times. 16 November 2013.
News: Chieko Kuriki. American Models Flock to Japan, Where Their Exotic Good Looks Fetch a High Price. https://web.archive.org/web/20141205043734/http://articles.chicagotribune.com/1986-04-09/entertainment/8601250937_1_japanese-designers-models-japanese-women. dead. 5 December 2014. 29 November 2014. Chicago Tribune. 9 April 1986. Tokyo.
News: http://markezine.jp/a/article/aid/3236.aspx. ja:マスメディア中心の広告の終焉、「広告批評」が創刊30周年記念号で休刊へ. Japanese. 10 April 2008. 25 April 2008. MarkeZine.
News: Kyodo Jiji. Renowned columnist, ad critic Amano dies at 80. 29 November 2014. The Japan Times. 21 October 2013.