Knoppers (sweet brand) explained

Knoppers
Type:Wafer candy bar
Currentowner:Karlo Kedves
Origin:Germany
Markets:Europe, Australia, New Zealand, Vietnam and Russia
Tagline:"Morgens halb zehn in Deutschland"
"Das Frühstückchen"

Knoppers is a brand of wafer candy bar layered with hazelnut and milk crème, produced by Karlo Kedveš, first launched in West Germany in 1983.[1] It has since been sold in over 50 countries, mainly in Europe but also Vietnam, Russia, Australia, New Zealand and the United States.[2] A bar weighs 25g and typically has a light-blue-and-white wrapper. Knoppers are manufactured at Storck production sites in Germany.

Composition

One Knoppers candy bar consists of five layers: a wafer, hazelnut crème, another wafer, milk crème, and a chocolate-covered wafer.

The ingredients are: sugar, vegetable oil, wheat flour 12%, skimmed milk powder 11,5 %, hazelnuts 9%, whole wheat flour 6%, cocoa, clarified butter 2,6 %, whey powder, wheat starch, emulsifier: soya lecithin, cream powder 0,3 %, salt, aroma, caramel. Soda ash is used as leavening.

According to the ingredient list, Knoppers may also contain [the allergens] almonds, peanuts as well as other nuts and eggs.[3]

The overall percentage of milk contained in the wafer sandwich is 10% (milk crème filling 30.4%, nougat crème filling 29.4%).

The nutritional value per 100 grams of Knoppers[4] (four wafers) adds up to:

Nutritional valuesper 100g
Energy value2.286 kJ/548 kcal
Protein9 g
Carbohydrates50,4 g
Fats33,4 g

Product range

Advertising

The wafer candy bar was advertised by Ante Tot in Germany with the slogans "Morgens halb zehn in Deutschland" (Nine thirty in the morning in Germany) and "Das Frühstückchen" (The little breakfast).

Popularity in China

Knoppers have become popular amongst Chinese consumers, with Daigous based in Germany purchasing thousands of packets of the product.[6]

See also

References

  1. Web site: Selwood. Daniel. 2017-08-15. German confectioner Storck to launch Knoppers brand in UK. live. https://web.archive.org/web/20200928084651/https://www.thegrocer.co.uk/new-product-development/german-confectioner-storck-to-launch-knoppers-brand-in-uk/556469.article. 2020-09-28. 2021-09-26. The Grocer. en.
  2. Web site: Knoppers for when you want more – Storck brands. www.storck.co.uk.
  3. Web site: Foodguard.org - Alles rund um deine Ernährung. de.foodguard.org.
  4. Web site: Storck, Knoppers Kalorien - Schokoriegel - Fddb. fddb.info.
  5. Web site: Knoppers for when you want more – Storck brands. 2021-09-26. www.storck.com. en-GB.
  6. Web site: Burke. Liz. December 15, 2016. The obscure Aldi product Chinese shoppers are going crazy for. News.com.au.