Alfred A. Knopf Explained

Parent:Penguin Random House
Founder:Blanche Wolf Knopf and Alfred A. Knopf Sr.
Country:United States
Headquarters:New York City, U.S.

Alfred A. Knopf, Inc. is an American publishing house that was founded by Blanche Knopf and Alfred A. Knopf Sr. in 1915. Blanche and Alfred traveled abroad regularly and were known for publishing European, Asian, and Latin American writers in addition to leading American literary trends. It was acquired by Random House in 1960, and is now part of the Knopf Doubleday Publishing Group division of Penguin Random House which is owned by the German conglomerate Bertelsmann.[1] [2]

The Knopf publishing house is associated with the borzoi logo in its colophon, which was designed by co-founder Blanche Knopf in 1925.[3]

History

Founding

Knopf was founded in 1915 by Alfred A. Knopf Sr. along with Blanche Knopf, on a $5,000 advance from his father, Samuel Knopf. [4] The first office was located in New York's Candler Building. The publishing house was officially incorporated in 1918, with Alfred Knopf as president, Blanche Knopf as vice president, and Samuel Knopf as treasurer.

From the start, Knopf focused on European translations and high-brow works of literature. Among their initial publications were French author Émile Augier's Four Plays, Ukrainian writer Nikolai Gogol's Taras Bulba, Polish novelist Stanisław Przybyszewski's novel Homo Sapiens, and French writer Guy de Maupassant's Yvette, a Novelette, and Ten Other Stories. During World War I these books were cheap to obtain and helped establish Knopf as an American firm publishing European works. Their first bestseller was a new edition of Green Mansions, a novel by W. H. Hudson which went through nine printings by 1919 and sold over 20,000 copies. Their first original American novel, The Three Black Pennys by Joseph Hergesheimer, was published in 1917.

1920s

With the start of the 1920s Knopf began using innovative advertising techniques to draw attention to their books and authors. Beginning in 1920, Knopf produced a chapbook for the purpose of promoting new books. The Borzoi was published periodically over the years, the first being a hardback called The Borzoi and sometimes quarterly as The Borzoi Quarterly.[5] For Floyd Dell's coming-of-age novel, Moon-Calf, they paid men to walk the streets of the financial and theatre districts dressed in artist costumes with sandwich boards. The placards had a copy of the book for browsing and directed interested buyers to local book shops.

The unique look of their books along with their expertise in advertising their authors drew Willa Cather to leave her previous publisher Houghton Mifflin to join Alfred A. Knopf. As she was still under contract for her novels, the Knopfs suggested publishing a collection of her short stories, Youth and the Bright Medusa, in 1920. Cather was pleased with the results and the advertisement of the book in The New Republic and would go on to publish sixteen books with Knopf, including their first Pulitzer Prize winner, One of Ours.

Before they had married, Alfred had promised Blanche that they would be equal partners in the publishing company, but it was clear by the company's fifth anniversary that this was not to be the case. Knopf published a celebratory fifth-anniversary book in which Alfred was the focus of anecdotes by authors and Blanche's name was only mentioned once to note that "Mrs. Knopf" had found a manuscript. This despite ample evidence from authors and others that Blanche was in fact the soul of the company. This was covered extensively in The Lady with the Borzoi by Laura Claridge.

In 1923, Knopf also started publishing periodicals, beginning with The American Mercury, founded by H. L. Mencken and George Jean Nathan, which it published through 1934.[6]

Also in 1923, Knopf published Kahlil Gibran's The Prophet. Knopf had published Gibran's earlier works which had disappointing sales. In its first year, The Prophet only sold 1,159 copies. It would double sales the next year and keep doubling becoming one of the firm's most successful books. In 1965 the book sold 240,000 copies. Approaching its 100 year anniversary in 2023, The Prophet has been translated into over 100 languages and has never gone out of print for Knopf.

In the 1920s, Knopf sometimes withdrew or censored their books when threatened by John Sumner, such as Floyd Dell's Janet March or George Egerton's 1899 translation of Hunger.[7] [8] [9]

1930s

Samuel Knopf died in 1932. William A. Koshland joined the company in 1934, and worked with the firm for more than fifty years, rising to take the positions of president and chairman of the board. Blanche became president in 1957 when Alfred became chairman of the board, and worked steadily for the firm until her death in 1966. Alfred Knopf retired in 1972, becoming chairman emeritus of the firm until his death in 1984. Alfred Knopf also had a summer home in Purchase, New York.

1940s

Following the Good Neighbor policy, Blanche Knopf visited South America in 1942, so the firm could start producing texts from there. She was one of the first publishers to visit Europe after World War II. Her trips, and those of other editors, brought in new writers from Europe, South America, and Asia. Alfred traveled to Brazil in 1961, which spurred a corresponding interest on his part in South America. Penn Publishing Company was acquired in 1943. The Knopfs' son, Alfred "Pat" Jr., was hired on as secretary and trade books manager after the war.

1950s

In 1957, editor Judith Jones joined Knopf.[10] Jones, who had discovered Anne Frank: Diary of a Young Girl while working at Doubleday, acquired Julia Child's Mastering the Art of French Cooking for Knopf. Jones would remain with Knopf, retiring in 2011 as a senior editor and vice-president after a career that included working with John Updike and Anne Tyler.

Pat Knopf left his parents' publishing company in 1959 to launch his own, Atheneum Publishers, with two other partners. The story made the front page of The New York Times.[11]

In a 1957 advertisement in The Atlantic Monthly, Alfred A. Knopf published the Borzoi Credo. The credo includes a list of what Knopf's beliefs for publishing including the statement that he never published an unworthy book. Among a list of beliefs listed is the final one—"I believe that magazines, movies, television, and radio will never replace good books."[12]

Acquisition by Random House

In 1960, Random House acquired Alfred A. Knopf. It is believed that the decision to sell was prompted by Alfred A. Knopf Jr., leaving Knopf to found his own book company, Atheneum Books, in 1959.[13]

Since its founding, Knopf has paid close attention to design and typography,[14] employing notable designers and typographers including William Addison Dwiggins, Harry Ford, Steven Heller, Chip Kidd, Lorraine Louie, Peter Mendelsund, Bruce Rogers, Rudolf Ruzicka, and Beatrice Warde. Knopf books conclude with an unnumbered page titled "A Note on the Type", which describes the history of the typeface used for the book. In addition, Knopf books date the year of the book's current printing on the title page.

Knopf published textbooks until 1988, when Random House's schools and colleges division was sold to McGraw Hill.[15]

In 1991, Knopf revived the "Everyman's Library" series, originally published in England in the early 20th century. This series consists of classics of world literature in affordable hardcover editions. The series has grown over the years to include lines of Children's Classics and Pocket Poets.

Random House was acquired by Bertelsmann AG in 1998. In late 2008 and early 2009, the Knopf Publishing Group merged with Doubleday to form the Knopf Doubleday Publishing Group.[16] Random House has been owned since its 2013 merger of Penguin Group by Penguin Random House, a joint venture between Bertelsmann (53%) and Pearson PLC (47%).

Many of Knopf's hardcover books are published later as Vintage paperbacks. Vintage Books is a sister imprint of Random House.[17]

In October 2012, Bertelsmann entered into talks with rival conglomerate Pearson plc, over the possibility of combining their respective publishing companies, Random House and Penguin Group. The merger was completed on 1 July 2013 and the new company is Penguin Random House.[18] Bertelsmann owned 53% of the joint venture while Pearson owned 47%.[19] At the time of the acquisition the combined companies controlled 25% of the book business, with more than 10,000 employees and 250 independent publishing imprints and with about $3.9 billion in annual revenues. The move to consolidate was to provide leverage against Amazon.com and battle the shrinking state of bookstores.

In 2015, Knopf celebrated its 100th anniversary by publishing a commemorative book, Alfred A. Knopf, 1915–2015: A Century of Publishing.[3]

Notable people

Notable editors and publishers

While there have been many notable editors at Knopf there have only been four editors-in-chief: Alfred A. Knopf, Sr., Robert Gottlieb, Sonny Mehta (who died in 2019) and Jordan Pavlin.[20] Other influential editors at Knopf included Harold Strauss (Japanese literature), Herbert Weinstock (biography of musical composers), Judith Jones (translations, The Diary of Anne Frank, culinary texts), Peter Mendelsund (art director and book cover designer)[21] as well as Bobbie Bristol, Angus Cameron, Ann Close, Charles Elliott, Gary Fisketjon, Lee Goerner, Ashbel Green, Carol Brown Janeway, Michael Magzis, Anne McCormick, Nancy Nicholas, Daniel Okrent, Regina Ryan, Sophie Wilkins, and Victoria Wilson. Knopf also employed literary scouts to good advantage.[22]

Notable authors

Alfred A. Knopf has published books by many notable authors, including John Banville, Carl Bernstein, Elizabeth Bowen, Frederick Buechner, Albert Camus, Robert Caro, Willa Cather, John Cheever, Julia Child, Bill Clinton, Michael Crichton, Miguel Covarrubias, Don DeLillo, Joan Didion, Bret Easton Ellis, James Ellroy, Martin Gardner, Kahlil Gibran, Lee H. Hamilton, Kazuo Ishiguro, John Keegan, Nella Larsen, John le Carré, Jack London, Gabriel García Márquez, Cormac McCarthy, Toni Morrison, Alice Munro, Haruki Murakami, Cynthia Ozick, Christopher Paolini, Edgar Allan Poe, Ezra Pound, Anne Rice, Dorothy Richardson, Stephen M. Silverman, Oswald Spengler, Susan Swan, Donna Tartt, Barbara W. Tuchman, Anne Tyler, John Updike, Andrew Vachss, James D. Watson, and Elinor Wylie.

Awards

Year Award Category Title Author
2013 Pulitzer Prize[23] Poetry Stag's LeapSharon Olds
2011 Fiction A Visit from the Goon Squad Jennifer Egan
2010 Biography or Autobiography The First Tycoon T.J. Stiles
2007 Fiction The Road Cormac McCarthy
2005MHA Best Book Award[24] HistoryRichard Bushman
2005 Biography or Autobiography Mark Stevens and Annalyn Swan
2004 Poetry Walking to Martha's Vineyard Franz Wright
2003Newbery Honor[25] FictionHootCarl Hiaasen
2003 Biography or Autobiography Master of the Senate Robert A. Caro
2002 Fiction Empire Falls Richard Russo
2001 History Founding Brothers Joseph J. Ellis
1999 Poetry Blizzard of One Mark Strand
1998 Biography or Autobiography Personal History Katharine Graham
1997 History Original Meanings Jack N. Rakove
1996 Fiction Independence Day Richard Ford
1996 Biography or Autobiography Jack Miles
1996 History William Cooper's Town Alan Taylor
1995 Poetry The Simple Truth Philip Levine
1995 General Nonfiction The Beak of the Finch Jonathan Weiner
1993 History The Radicalism of the American Revolution Gordon S. Wood
1992 Fiction A Thousand Acres Jane Smiley
1991 History A Midwife's Tale Laurel Thatcher Ulrich
1991 Fiction Rabbit at Rest John Updike
1991 Poetry Near Changes Mona Van Duyn
1989 Biography or Autobiography Oscar Wilde Richard Ellmann
1989 Fiction Breathing Lessons Anne Tyler
1988 History The Launching of Modern American Science, 1846-1876 Robert V. Bruce
1988 History Partial Accounts William Meredith
1988 Fiction Beloved Toni Morrison
1987 History Voyagers to the West Bernard Bailyn
1987 Fiction A Summons to Memphis Peter Taylor
1986 Biography or AutobiographyLouise Bogan Elizabeth Frank
1986 General NonfictionCommon Ground J. Anthony Lukas
1982 FictionRabbit Is Rich John Updike
1981 Biography or AutobiographyPeter the Great Robert K. Massie
1981 General NonfictionFin-de-Siècle Vienna Carl E. Schorske
1980 HistoryBeen In the Storm So Long Leon F. Litwack
1979 Fiction The Stories of John Cheever John Cheever
1975 Biography or Autobiography Robert A. Caro
1973 History People of Paradox Michael Kammen
1970 Biography or Autobiography Huey Long T. Harry Williams
1967 History Exploration and Empire William H. Goetzmann
1965 FictionThe Keepers of the House Shirley Ann Grau
1964 General NonfictionAnti-Intellectualism in American Life Richard Hofstadter
1962 HistoryThe Triumphant Empire: Thunder-Clouds Gather in the West Lawrence H. Gipson
1961 Biography or Autobiography Charles Sumner and the Coming of the Civil War David Herbert
1960 Poetry Heart's Needle W. D. Snodgrass
1956 History The Age of Reform Richard Hofstadter
1955 History Collected Poems: Wallace Stevens Wallace Stevens
1951 Fiction The Town Conrad Richter
1950 Biography or Autobiography John Quincy Adams and the Foundations of American Foreign Policy Samuel Flagg Bemis
1946 Biography or Autobiography Son of the Wilderness Linnie Marsh Wolfe
1945 Novel A Bell for Adano John Hersey
1945 Biography or Autobiography George Bancroft: Brahmin Rebel Russel Blaine Nye
1944 Biography or Autobiography The American Leonardo: A Life of Samuel F. B. Morse Carleton Mabee
1934 Poetry Collected Verse Robert Hillyer
1927 Poetry Fiddler's Farewell Leonora Speyer
1923 Novel One of Ours Willa Cather
2009 National Book Award[26] Nonfiction The First Tycoon T.J. Stiles
2005 Nonfiction The Year of Magical Thinking Joan Didion
2002 Nonfiction Master of the Senate Robert A. Caro
1997 Nonfiction American Sphinx The Character of Thomas Jefferson Joseph J. Ellis
1991 Nonfiction How We Die Sherwin B. Nuland
1992 Fiction All the Pretty Horses Cormac McCarthy
1991 Poetry What Work Is Philip Levine
1989 Fiction Spartina John Casey
1985 Nonfiction Common Ground J. Anthony Lukas
1983 History Voices of Protest Alan Brinkley
1982 Fiction Rabbit is Rich John Updike
1981 First Novel Sister Wolf Ann Arensberg
1981 Fiction Paperback The Stories of John Cheever John Cheever
1981 General Nonfiction China Men Maxine Hong Kingston
1981 History Paperback Been in the Storm So Long Leon F. Litwack
1980 Autobiography (Hardcover) By Myself Lauren Bacall
1980 Current Interest (Hardcover) Julia Child and More Company Julia Child
1980 History (Paperback) A Distant Mirror Barbara W. Tuchman
1980 First Novel Birdy William Wharton
1977 Contemporary Thought The Uses of Enchantment Bruno Bettelheim
1976 Fiction J R William Gaddis
1975 Contemporary Affairs All God's Dangers Theodore Rosengarten
1974 Biography Macaulay John Clive
1972 Poetry The Collected Works of Frank O'Hara Frank O'Hara
1970 History and Biography Huey Long T. Harry Williams
1967 History and Biography The Enlightenment, Vol. 1 Peter Gay
1964 Fiction The Centaur John Updike
1962 Fiction The Moviegoer Walker Percy
1961 Fiction The Waters of Kronos Conrad Richter
1955 Poetry The Collected Poems of Wallace Stevens Wallace Stevens
1951 Poetry The Auroras of Autumn Wallace Stevens
2017 Literature Nobel Prize in Literature Kazuo Ishiguro
2013 Literature Nobel Prize in Literature Alice Munro
2007 Literature Nobel Prize in Literature Doris Lessing
2006 Literature Nobel Prize in Literature Orhan Pamuk
2002 Literature Nobel Prize in Literature Imre Kertész
2001 Literature Nobel Prize in Literature V.S. Naipaul
1999 Literature Nobel Prize in Literature Günter Grass
1993 Literature Nobel Prize in Literature Toni Morrison
1991 Literature Nobel Prize in Literature Nadine Gordimer
1982 Literature Nobel Prize in Literature Gabriel García Márquez
1980 Literature Nobel Prize in Literature Czeslaw Milosz
1972 Literature Nobel Prize in Literature Heinrich Boll
1968 Literature Nobel Prize in Literature Yasunari Kawabata
1965 Literature Nobel Prize in Literature Mikhail Sholokhov
1964 Literature Nobel Prize in Literature Jean-Paul Sartre (declined)
1961 Literature Nobel Prize in Literature Ivo Andric
1957 Literature Nobel Prize in Literature Albert Camus
1955 Literature Nobel Prize in Literature Halldor K. Laxness
1947 Literature Nobel Prize in Literature André Gide
1944 Literature Nobel Prize in Literature Johannes V. Jensen
1939 Literature Nobel Prize in Literature Frans E. Sillanpaa
1929 Literature Nobel Prize in Literature Thomas Mann
1928 Literature Nobel Prize in Literature Sigrid Undset
1924 Literature Nobel Prize in Literature Wladyslaw S. Reymont
1920 Literature Nobel Prize in Literature Knut Hamsun
1916 Literature Nobel Prize in Literature Verner von Heidenstam

Logo

The logo for Knopf is a Russian wolfhound or Borzoi. Blanche Knopf suggested the Borzoi for the logo to imply motion and the logo was used on both the spine and the title page of their books.

References

Sources cited

External links

Notes and References

  1. Web site: Penguin Random House . bertelsmann.com . Bertelsmann SE & Co . 27 May 2020 . en.
  2. Web site: Alfred A. Knopf Inc.: Organizational History . 2009-07-04 . Harry Ransom Center . The University of Texas at Austin.
  3. News: A Century of Alfred A. Knopf . Swanson . Clare . 15 May 2015 . 24 September 2015 . Publishers Weekly . 25 September 2015 . https://web.archive.org/web/20150925193632/http://new.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/66661-a-century-of-knopf.html . dead .
  4. Clements, Amy Root. 2014. The Art of Prestige : The Formative Years at Knopf 1915-1929. Amherst: University of Massachusetts Press.
  5. Web site: About the Borzoi Reader Online . 2016-04-06.
  6. Web site: Alfred A. Knopf — First Edition Identification . Biblio.com . en . 2017-06-01.
  7. Book: Semonche, John E.. Censoring Sex: A Historical Journey Through American Media. 2007. Rowman & Littlefield. 978-0-7425-5132-9. en.
  8. Book: Boyer, Paul S.. Purity in Print: Book Censorship in America from the Gilded Age to the Computer Age. 2002-08-01. Univ of Wisconsin Press. 978-0-299-17583-2. en.
  9. Cahill. Edgar H.. August 17, 1921. Purity in the Sixth Printing. The Nation. 113. 181–182.
  10. Web site: 2015-09-25 . A Century of Alfred A. Knopf . 2024-02-25 . https://web.archive.org/web/20150925193632/http://new.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/66661-a-century-of-knopf.html . September 25, 2015 .
  11. News: 3 Book Executives Forming Own Firm . Robert . Conley . March 15, 1959 . The New York Times . subscription . 2018-05-12 . en.
  12. Web site: Knopf . Alfred A. . The Borzoi Credo . Borzoi Reader . 24 September 2015.
  13. Book: Korda. Michael. Another life : a memoir of other people. 1999. Random House. New York. 0679456597. 1st. registration.
  14. Web site: Knopf: Then and Now . 21 October 2009 . 2010-04-06 . AIGA/NY . dead . https://web.archive.org/web/20100616043338/http://aigany.org/events/details/10KF/ . 2010-06-16.
  15. News: McGraw-Hill Is Buying 2 Random House Units . Edwin . McDowell . The New York Times . September 29, 1988.
  16. Web site: Shakeups hit Random House, other publishers . Flamm . Matthew . 2008-12-03 . 2010-04-06 . Crain's New York Business.
  17. Web site: Knopf. knopfdoubleday.com. 2020-05-21.
  18. News: Penguin and Random House in deal talks. 26 October 2012. https://ghostarchive.org/archive/20221211/http://www.ft.com/intl/cms/s/0/eaf8eaaa-1eac-11e2-be82-00144feabdc0.html . 11 December 2022 . subscription . live. Edgecliffe-Johnson. Andrew. Wiesmann. Gerrit. 2013-08-12. Financial Times. Media.
  19. News: Penguin and Random House Merge, Saying Change Will Come Slowly. Bosman. Julie. 2013-07-01. The New York Times. 0362-4331. 2016-04-04.
  20. News: Harris . Elizabeth . Knopf Names Jordan Pavlin Its Editor in Chief . 4 April 2023 . The New York Times . July 14, 2021.
  21. Web site: Mendelsund . Peter . 2014-08-07 . What's the Purpose of Book Jackets in a Digital World? . 2022-06-12 . Slate Magazine . en.
  22. Knopf, Alfred A.: Portrait of a Publisher, 1915-1965. 2 vols. New York: Typophiles, 1965.
  23. Web site: 2013 Winners and Finalists. The Pulitzer Prizes. 28 October 2015.
  24. Web site: MHA Awards. usurped. https://web.archive.org/web/20120213160031/http://www.mhahome.org/awards/07_Awards.pdf. February 13, 2012. May 12, 2021. Mormon History Association.
  25. Web site: 2003. 2003 Newbery Medal and Honor Books. live. May 12, 2021. Association for Library Service to Children. https://web.archive.org/web/20111105010701/http://www.ala.org:80/alsc/awardsgrants/bookmedia/newberymedal/newberyhonors/2003newberymedal . 5 November 2011 .
  26. Web site: National Book Awards - 2009. National Book Award. 28 October 2015.