KISS-FM (brand) explained

KISS-FM is the brand name of a Top 40 music format heard on FM radio stations in many cities in the United States and overseas. iHeartMedia claims ownership of the KISS-FM brand in the United States and operates most KISS-FM formatted stations there, though not KISS-FM in San Antonio, Texas, or KISS-FM America on TuneIn.

Origin and history

In the late 1970s, many US radio stations began calling themselves "Kiss". Among these was KIIS-FM in Los Angeles, which adopted that call sign in 1975 when it became a sister station to KIIS (AM) — whose call sign comes not from the word "Kiss" but rather its dial position at 1150, with the letters "I" and "S" being the letters most closely resembling 1 and 5, respectively.[1] Gannett, which owned the station, filed a federal trademark registration for "KIIS" in 1986,[2] which has passed on to subsequent owners of the station. In 1997, Country Club Communications registered the only current federal trademark for "KISS FM" (which has since also been assigned to iHeartMedia); the logo registered then included a stylized pair of lips.[3]

Numerous other stations using "Kiss" as (part of) a service mark were acquired over the course of Clear Channel's growth, among them WXKS-FM in Boston and WKSS in Hartford, Connecticut; however, other stations calling themselves "Kiss" which predated the "KISS FM" trademark were not acquired, such as Beasley Broadcast Group's WNKS in Charlotte. Furthermore, not all Clear Channel "Kiss" stations use the national brand; WXKS-FM has never used "KISS FM", maintaining its "Kiss 108" identity from 1979. At least one station that used a non-Clear Channel-related "Kiss" branding, WWKS in Pittsburgh, would eventually be acquired by Clear Channel itself, although that station (now WXDX-FM) would flip to a modern rock format long before being acquired by Clear Channel.

The process of bringing the KISS format to cities beyond Los Angeles was begun by Randy Michaels' Jacor Communications before Clear Channel bought it in 1999.[4] Michaels, later Clear Channel's chief executive officer, and brand manager Todd Shannon likened the KISS model to McDonald's.[5] "When you see the KIIS ball logo, there's no mistaking what you're going to get. It's a Top 40 product, but they're all localized inside," Shannon said in 2002.

KISS programming contains voice-tracked segments, music, and commercials that are broadcast nationwide across its stations. Despite having many consistencies, the brand's programming differs slightly based on regional demographics.[6] Brand manager Diana Laird explained that the KISS station in Santa Barbara, California (KIST-FM, now defunct), for example, plays far more hip hop and dance music than the mainstream pop music that is heard in Boise, Idaho (KSAS-FM). But KISS listeners in Boise and in Medford, Oregon (KIFS), have identical playlists because their demographics are similar. Similarly, the top five most-played artists for the week ending October 20, 2002, on Chicago's KISS station (WKSC-FM) included Cam'ron, Eminem, and Justin Timberlake, while the same list at Dallas' KISS station (KHKS) featured Kelly Clarkson, John Mayer, and Creed.

On July 24, 2006, Statesville, North Carolina's heritage country station WFMX was moved to Clemmons, a suburb of Winston-Salem, and flipped to soft R&B as WMKS, the second "Kiss" to feature a soft-R&B format, after then-WKUS in Norfolk, Virginia. WKUS would eventually change formats and move to another frequency, while the former WFMX is today WVBZ (105.7 Man Up). The WMKS call sign had moved to sister frequency 100.3 in High Point in 2014 in a frequency swap that saw the "Kiss" name revived on the stronger of the two signals and with a contemporary hit radio (CHR) format.

On November 17, 2006, Clear Channel announced that the company intended to be sold to a group of private equity firms.[7] Clear Channel announced on the same day its intent to sell off many radio stations in smaller radio markets, including some KISS-FM formatted stations. As of March 2007, KISS-FM branded stations formerly owned by Clear Channel that have retained the KISS brand include WDKS in Evansville, Indiana and KTRS-FM in Casper, Wyoming.

On December 15, 2008, Clear Channel reached an agreement to acquire five CBS Radio stations, one of them being KBKS (106.1 Kiss FM) in Seattle. In return, CBS would acquire two Clear Channel stations in Houston as an effort to expand its focus on the larger markets.

Conflict and controversy

Clear Channel has pursued legal claims against some station owners using branding similar to KISS-FM. Some stations have dropped KISS branding as a result. Examples:

List of "KISS-FM" stations

Callsign! scope="col"
FrequencyBandCityStateFormat
WQRV-HD2100.3-2 FM CHR
W293AH106.5 FM WQRV-HD2 relay
KZZP104.7 FM CHR
KVVS105.5 FM CHR
KIIS-FM102.7 FM CHR
KZIS107.9 FM
KSME96.1 FM CHR
WKSS95.7 FM CHR
WKSL97.9 FM CHR
WFKS95.1 FM CHR
WSDV1450 AM Hot AC
W280EV103.9 FM WSDV relay
WGMY107.1 FM CHR
WKSP96.3 FM Urban AC
WMRZ98.1 FM Urban AC
WAEV97.3 FM CHR
WKSC-FM103.5 FM CHR
KKSY-FM96.5 FM Country
KUUL101.3 FM CHR
KKDM107.5 FM CHR
KSFT-FM107.1 FM CHR
WKZP95.9 FM CHR
WXKS-FM107.9 FM CHR
KISO96.1 FM CHR
WKKF-FM102.3 FM CHR
WPKF96.1 FM CHR
WKGS106.7 FM CHR
WKSF99.9 FM Country
WAKS96.5 FM CHR
WKFS107.1 FM Gold based CHR
WBKS93.9 FM CHR
WVKS92.5 FM CHR
WKST-FM96.1 FM CHR
WKSB102.7 FM AC
WEGR102.7 FM CHR
KHFI-FM96.7 FM CHR
KKMY104.5 FM Rhythmic CHR
KVJM103.1 FM CHR
KHKS106.1 FM CHR
KHKZ106.3 FM Hot AC
WKSI-FM98.3 FM CHR
KISC98.1 FM AC
WVKF95.7 FM CHR
Non-iHeartMedia, Inc./Clear Channel Affiliated "KISS-FM" Stations!Station!Frequency!Owner!Region!Format
KEKS103.1MyTown MediaEmporia, KansasCHR
KELI98.7Townsquare MediaSan Angelo, TexasCHR
KISX107.3Townsquare MediaTyler/Longview, TexasUrban AC
KKSW105.9Great Plains MediaCHR
KSAS-FM103.5Townsquare MediaBoise, IdahoCHR
KSKS93.7Cumulus MediaFresno, CaliforniaCountry
KTRS-FM104.7Townsquare MediaCasper, WyomingCHR
WKSZ/WKZY95.9/92.9Woodward Communications, Inc.Green Bay/Appleton-Oshkosh, WisconsinCHR
KCRS-FM103.3ICA BroadcastingOdessa/Midland, TexasCHR
KSII93.1Townsquare MediaEl Paso, TexasHot AC
KZII-FM102.5Townsquare MediaLubbock, TexasCHR
KKSS97.3American General MediaSanta Fe, New MexicoRhythmic CHR
KXNC104.7MyTown MediaNess City, KansasCHR
KXSS-FM96.9Townsquare MediaAmarillo, TexasCHR
KISS-FM99.5Cox Media GroupSan Antonio, TexasRock
KISN96.7Townsquare MediaBozeman, MontanaCHR
KSSM103.1Townsquare MediaCopperas Cove, TexasUrban AC
KYIS98.9Cumulus MediaOklahoma City, OklahomaHot AC
WALR-FM104.1Cox Media GroupAtlanta, GeorgiaUrban AC
WDKS106.1Townsquare MediaEvansville, IndianaCHR
WBHK-FM98.7SummitMediaBirmingham, AlabamaUrban AC
WDMK105.9Beasley Broadcast GroupDetroit, MichiganUrban AC
WKIS99.9Audacy, Inc.Miami, FloridaCountry
WKJS/WKJM99.3/105.7Urban OneRichmond/Petersburg, VirginiaUrban AC
WKSE98.5Audacy, Inc.Buffalo, New YorkCHR
WKSO97.3First Natchez Radio GroupNatchez, MississippiCHR
WKZA106.9MediaOne Radio GroupJamestown, New YorkOldies
WLXC103.1Cumulus MediaColumbia, South CarolinaUrban AC
WNKS95.1Beasley Broadcast GroupCharlotte, North CarolinaCHR
WPIA/WHPI98.5/96.5Advanced Media Partners, LLCPeoria, IllinoisCHR
WXSS-FM103.7Audacy, Inc.Milwaukee, WisconsinCHR
WWFA102.7George S. Flinn, Jr.Florence-Muscle Shoals, AlabamaCHR
WCKS102.7Graddick CommunicationsCarrollton, GeorgiaCHR
WXXS102.3Radio New England Broadcasting, LLCSt. Johnsbury, VermontHot AC
WYKS105.3Gillen Broadcasting CorporationGainesville, FloridaCHR
WKXJ103.7Audacy, Inc.Chattanooga, TennesseeCHR
WSKS/WSKU97.9/105.5Roser CommunicationsUtica, New YorkCHR
WDAI98.5Cumulus MediaMyrtle Beach, South CarolinaUrban
WKSW98.5Zimmer BroadcastingCookeville, TennesseeCHR

Kiss FM in Europe

The Kiss FM name has been widely used both by licensed and pirate stations in several European countries including Ireland, the United Kingdom, France, Italy, Poland, Ukraine, Romania, Moldova, Iceland, Greece, Spain, Sweden and Berlin (Germany). KISSFM Portugal (Licensed) and Broadcasts on 101.2 FM around Portugal as is owned by Global Diffusion.

In the United Kingdom, Kiss, formerly known as Kiss FM, has become one of the biggest radio brands/networks. It started as an illegal station in 1985 but relaunched legally in 1990.

In Greece, KISSFM broadcasts from its home in Athens on DAB, FM and online to the Country and its islands. KISSFM Greece is Greece's only English speaking radio station and launched June 1, 2020.

Kiss FM in Brazil

There is a Kiss FM in São Paulo, Brazil, that plays classic rock. It can be heard at 92.5 MHz.Kiss FM 92.5 (Wikipedia - Portuguese)

Kiss FM in Canada

Kiss
Logo Alt:CHBN-FM logo
Country:Canada
Format:Top 40 (CHR)
Owner:Rogers Sports & Media
Launch Date:[11]

In Canada, Rogers Sports & Media uses the "Kiss" brand for its Top 40 (CHR) stations. CKIZ-FM in Vernon, British Columbia, sold to Jim Pattison Broadcasting Group in 2010, kept the Kiss-FM brand until 2017.

CKIS-FM has historically been Toronto's KISS FM station; however, for several years in the first decade of the millennium, the station instead followed the famous Jack FM adult hits format. The Jack format was dropped in the middle of 2009, and KISS FM has since returned to the station, which carries a Top 40 (CHR) format.

The other Canadian station in a prominent market is CISS-FM in Ottawa. It is better known as "105.3 KiSS FM" and has a hot adult contemporary format. The call sign, CISS, was once used by CKIS-FM before it made the switch to Jack FM in June 2003.

On August 29, 2013, all four "EZ Rock"-branded Hot AC stations owned and operated by Rogers, CJMX-FM Sudbury, CKGB-FM Timmins, CHUR-FM North Bay, and CHAS-FM Sault Ste. Marie, rebranded to Rogers' own "KiSS" branding, discarding the "EZ Rock" branding that is currently owned by competing broadcaster Bell Media.[12]

On September 12, 2013, Rogers switched WLYK, a radio station targeting Kingston, Ontario, from Adult Contemporary into a Top 40 station and rebranded it from "102.7 The Lake" to "KiSS 102.7". In 2023, WLYK dropped the "Kiss" branding.

On December 26, 2013, Rogers flip CHFM-FM, a radio station in Calgary, from Adult Contemporary into a Top 40 station and rebranded it from "Lite 95.9" to "KiSS 95.9".

On February 13, 2015, Rogers re-branded 102.3 Clear FM in Winnipeg, Manitoba as "KiSS 102.3", without any change in format or personnel. The re-branding aligns CKY with other KiSS-branded Hot AC stations operated by Rogers.

On February 23, 2015, Rogers re-branded SONiC Nation in Chilliwack, British Columbia/Abbotsford, British Columbia/Vancouver, British Columbia as "KiSS RADiO", without any change in format or personnel. The re-branding aligns CKKS-FM with other KiSS-branded Hot AC stations operated by Rogers, in 2022, Roger’s Media re-branded KiSS to SONiC, with a format and personnel change.

On February 25, 2015, Rogers re-branded 103.1 Jack FM in Victoria, British Columbia as "KiSS 103.1" from Jack FM Brand, "playing what we want" format into a Top 40. The re-branding aligns CHTT with other KiSS-branded Hot AC stations operated by Rogers.

On February 24, 2017, Rogers re-branded CHBN-FM in Edmonton, Alberta as "KiSS 91.7".

Kiss FM in Australia

Midwest Radio Network introduced the Kiss FM brand into Australia when it launched Kiss FM 95.3 in 1997. The 95.3 frequency was subsequently reclaimed by the Australian broadcasting regulator and auctioned off for $106 million in exchange for allowing Midwest to extend its service area into the Blue Mountains of New South Wales. At that time Kiss FM 95.3 became Kiss 107.9. In 2011 the station's name was changed to Move FM.

The Australian Radio Network (ARN) launched the KIIS brand in Australia in January 2014, after rebranding their failing Sydney station Mix 106.5.[13] ARN, partially owned by Clear Channel at the time, poached top rating breakfast duo Kyle and Jackie O from rival 2Day FM, and launched the new positioning and music format on January 20, 2014. In the first survey following the switch, Kyle & Jackie O added 6 percentage points to the timeslot to become equal first FM breakfast with sister-station 101.7 WSFM.[14]

In November 2014, ARN announced it was rebranding its Melbourne Mix FM station to KIIS 101.1.[15] At the same time, the station announced a new national drive show featuring former Nova 100 breakfast team Dave "Hughesy" Hughes and Kate Langbroek. ARN also rebranded the rest of the Mix Network as the KIIS Network, retaining each station's existing name, but changing the logo to the distinctive KIIS lips.

Kiss FM Australia is a Melbourne-based narrowcast radio station for the dance music community that was established in 2005. It broadcasts on 87.6, 87.8, 87.9 and 88.0 FM to Melbourne, broader Victoria state and Queensland via Orbit FM. It is considered part of the FM 876 Network. When ARN launched the KIIS brand in Australia, they faced a legal challenge from the management of Kiss FM.[16] By February 2015, both parties had reached an agreement to co-exist.[17]

External links

Notes and References

  1. Web site: Garrett Wollman . Historic Los Angeles Hilltops . July 15, 2006 . January 14, 2008 .
  2. Web site: U.S. Patent and Trademark Office . Trademark registration 1540895 . January 14, 2008 .
  3. Web site: U.S. Patent and Trademark Office . Trademark registration 2156452 . January 14, 2008 .
  4. News: Wilde Mathews. Anna. Clear Channel Uses High-Tech Gear to Perfect the Art of Sounding Local . The Wall Street Journal. subscription . February 25, 2002. August 12, 2013 .
  5. News: Leeds. Jeff. Clear Channel Empire Spans AM, FM Dials. Orlando Sentinel. March 3, 2002. August 12, 2013 .
  6. November 16, 2002. Schiffman. Marc. Mitchell. Gail. Amid Changes, Local PDs Still Call Shots on Music. Billboard. Nielsen Business Media, Inc.. 114. 48. 119. August 12, 2013. 0006-2510 .
  7. News: Clear Channel Sale to End Era . The Washington Post . Frank . Ahrens . November 17, 2006 .
  8. News: Feran . Tom . May 19, 1999 . WJMO gives up soul for gospel . 2E . . Cleveland, Ohio . live . subscription . March 27, 2022 . https://web.archive.org/web/20220329015022/https://infoweb.newsbank.com/apps/news/document-view?p=NewsBank&docref=news/0F80D3C45AEBAAFF&f=basic . March 29, 2022 . NewsBank.
  9. News: Feran . Tom . May 26, 1999 . One station may have to kiss name goodbye . 1E . . Cleveland, Ohio . live . subscription . March 27, 2022 . https://web.archive.org/web/20220329015024/https://infoweb.newsbank.com/apps/news/document-view?p=NewsBank&docref=news/0F80D3F05A747711&f=basic . March 29, 2022 . NewsBank.
  10. News: Feran . Tom . September 25, 1999 . Swoboda backs to news as anchor on TV-5 at 11 . 6E . . Cleveland, Ohio . live . subscription . March 27, 2022 . https://web.archive.org/web/20220329015023/https://infoweb.newsbank.com/apps/news/document-view?p=NewsBank&docref=news/0F34546C21CE32E4&f=basic . March 29, 2022 . NewsBank.
  11. https://www.proquest.com/docview/437885093 Rogers CISSes Power 92 goodbye
  12. http://radioinsight.com/blog/headlines/netgnomes/84180/rogers-preparing-to-rebrand-four-ontario-ezrocks/ "Rogers Preparing To Rebrand Four Ontario EZRock’s,"
  13. Web site: Hayes. Alex. 2013-12-07. ARN confirms Sydney station change from Mix 106.5 to Kiis 1065. 2020-10-17. Mumbrella. en-US.
  14. Web site: 2012-01-11. Sydney. 2020-10-17. Radio Today. en-AU.
  15. Web site: Hayes. Alex. 2014-11-09. Mix Melbourne rebranded as Kiis with Hughesy and Kate returning to radio replacing Rosso in Drive. 2020-10-17. Mumbrella. en-US.
  16. Web site: Reynolds. Megan. 2013-12-19. ARN's rebranded Kiis 1065 Sydney faces legal threat from Melbourne's Kiss FM. 2020-10-17. Mumbrella. en-US.
  17. Web site: Reynolds. Megan. 2014-02-27. Kiis FM reaches confidential agreement with Melbourne music station Kiss. 2020-10-17. Mumbrella. en-US.