King Car Group Explained

The King Car Group is a Taiwanese conglomerate which owns a number of international brands such as the Kavalan Distillery and Mr. Brown Coffee.

Name

The name King Car is a rough translation of the Chinese "to drive wealth."

History

The King Car Group was founded in 1979 by Lee Tien-Tsai and at first sold root beer. Root beer was not lucrative and in 1982 King Car pivoted to canned coffee, setting up the Mr. Browns brand on the advice of a Japanese mentor of Lee. By the mid 1990s the Mr. Brown brand was dominant domestically and was expanding internationally. In 1995 King Car tried to enter the alcohol market for the first time but their plans were rejected by the government which at the time held a monopoly on alcohol production.[1] Following the de-monopolization of the alcohol market in 2002 King Car began work on its first distillery, Kavalan, which opened in 2005.[2]

Subsidiaries

Buckskin

Buckskin is a major Taiwanese beer brand[3] based in Taoyuan.[4] It was launched by King Car in 2018 to compete with Taiwan Beer.[5]

Some 7-Elevens in Taiwan feature Buckskin beer on tap.[6]

Chu Chen Company

Founded in 1956. Produces household and personal hygiene products.[7]

Kavalan

See main article: Kavalan Distillery. The Kavalan Distillery is the largest whisky producer in Taiwan and one of the best in the world having won the World Whiskies Awards’ single malt category.[8] [9]

Mr. Brown

See main article: Mr. Brown Coffee. Mr. Brown Coffee operates retail coffee shops and sells a series of canned coffee products.[1]

See also

Notes and References

  1. Web site: Huang . Joyce . Kavalan: Albert Lee Leads Taiwan Family Group's Premium Whisky Bid . Forbes . 12 November 2020.
  2. Web site: Staff Writer . Bottled ambition . www.taipeitimes.com . Taipei Times . 26 November 2020.
  3. Web site: Hsiao-han . Hsu . Lin . Ko . Taiwan's Buckskin beer bags 16 gold and silver medals in 2020 . focustaiwan.tw . Focus Taiwan . 12 November 2020.
  4. Web site: Quartly . Jules . Kavalan Finds Further "Ginspiration" . topics.amcham.com.tw . Taiwan Topics . 9 January 2021.
  5. Web site: Taiwanese whisky maker ventures into world of beer . english.kyodonews.net . Kyodo News . 26 November 2020.
  6. Web site: GARDNER . DINAH . Tapping into Taipei's Newfound Love of Draft Booze . topics.amcham.com.tw . 8 January 2021.
  7. Web site: about chu chen . www.kingcar.com.tw . King Car.
  8. Web site: The world's best whisky? It comes from Taiwan . www.telegraph.co.uk . The Telegraph . 23 April 2020.
  9. Web site: Kai-Hwa Wang . Frances . Frances Kai-Hwa Wang . The Best Single Malt Whiskey in the World Is From Taiwan . NBC News . 23 April 2020.