Kin Community Explained

Kin Community
Type:Online content
Country:United States
Available:International
Founded:Dec 2011
Headquarters:Playa Vista, California
Key People:Michael Wayne, CEO
Website:KinCommunity.com

Kin is a digital media and entertainment company.

History

Kin Community was created by DECA in 2011 as part of YouTube's $100 million investment in their YouTube Original Channel Initiative.[1] Kin Community failed to receive follow-on funding from YouTube and instead focussed on selling ads for their network partners,[2] while continuing to create original content. In 2013, Kin Community partnered with Warner Bros. to represent The Ellen Show YouTube channel.[3]

Kin Community partner, the Lizzie Bennet Diaries, became the first YouTube series to win a Primetime Emmy, receiving the 2013 Primetime Emmy Award for Outstanding Creative Achievement in Interactive Media-Original Interactive Program.[4]

Kin Studios

In July 2015, Kin Community announced that they had formed Kin Studios, a 20-person team dedicated to creating branded content for advertisers with Kin Community creators.[5]

See also

References

  1. Web site: YouTube Reveals Original Channels. October 29, 2011.
  2. Web site: When YouTube Cuts You off: Get Ellen.
  3. Web site: Deca CEO Talks Kin Community Network's Partner Selection, YouTube Original Channel Initative [sic] [INTERVIEW] | New Media Rockstars]. newmediarockstars.com.
  4. Web site: Interactive Digital Media Programs to be Honored. Television Academy.
  5. Web site: Video Net Kin Community Opens Kin Studios to Produce Videos for Brands. July 2, 2015. Ad Age.

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