Kim Perell Explained

Kim Perell
Birth Date:circa 1976/1977
Birth Place:Portland, Oregon, USA
Nationality:American
Occupation:Co-founder and ceo of 100.co
author
investor
Alma Mater:Pepperdine University
University of Belgrano

Kim Reed Perell is an American serial entrepreneur, business executive, speaker, author and startup mentor, based in Miami, Florida. Perell has authored two books, The Execution Factor: The One Skill that Drives Success, and Jump: Dare To Do What Scares You In Business And In Life. She is Founder and CEO of 100.co, an AI-based online marketplace for brands and products development and marketing.

Early life

Perell was born and raised in Portland, Oregon.[1] She attended college at Pepperdine University, graduating magna cum laude with a Bachelor of Science in Business administration.[2] [3] In an interview on Fox Business News, Perell said that she followed in the path of her parents, who were both entrepreneurs, to take advantage of the digital economy and the Internet to launch her career.[4]

Career

Perell is best known as the former chief executive officer of Amobee, a subsidiary of Singtel. She is also known for her work at Xdrive, a tech startup.[5] At the age of 22, Perell joined Xdrive Technology. Promoted to Director of Marketing and Sales.[6] During her first year, Perell recruited 10 million users to the company's services and generated over $9 million in advertising. Perell later founded Frontline Direct in 2003 and focused on marketing. Frontline Direct reached $3.5 million in revenue in 2005 and more than $100 million by 2010. The company's client base grew from 63 customers to 380 while personnel grew from five employees to 74. Perell sold Frontline to Adconion Media Group, after which the two merged to form Adconion Direct located in Santa Monica, California.Perell remained as CEO after the merger, and became the first woman appointed to the board.[7] In 2014, Adconion Direct was bought by Amobee, a subsidiary of Singtel, an Asian telecommunications company, for $235 million. Perell was named President of Amobee and later promoted to CEO in December 2016.[8] Perell then led the acquisition of Turn, a data management company, in February 2017.[9] Perell stepped down as CEO of Amobee in December 2019 to pursue her passion of supporting startup entrepreneurs.[10] Perell is also a startup mentor for women entrepreneurs in the San Diego area.[11]

100.co

In 2021, Kim Perell founded 100.co, a digital technology company for brands and products development.[12] Perell relocated from San Diego to Miami, where the company has its current headquarters.[13] According to a number of sources, the company leverages artificial intelligence "to analyze trends and develop brands around consumer preferences", in particular, by using CLAIRE intelligence platform.[13] [14] The company specializes in Consumer packaged goods companies and involves influencers.[15]

In May 2021, the company acquired Cherry Pick AI, a New York-based predictive intelligence platform for product development.[14] [16] In June 2021, the company bought AI.PARC startup and acquired its Artificial Intelligence (AI), Machine Learning (ML) and Natural Language Processing (NLP) patents to upgrade its database tools.[17]

Author

Perell's book, The Execution Factor: The One Skill that Drives Success, was a USA Today National Best-Selling Book.[18] It debuted at No. 2 on the LA Times' bestseller list.[19]

Investments

Perell is an active angel investor, contributing to more than 60 startups, of which more than a 10 were acquired for over $500 million in value.

Awards and nominations

Extra links

Notes and References

  1. News: After a painful bankruptcy she created a multimillion dollar marketing firm. Blanco. Octavio. CNNMoney. 2018-09-13.
  2. News: After Her First Startup Blew Up, This CEO Went On To Build A $100M Company. Slade. Hollie. Forbes. 2018-09-13.
  3. Web site: Kim Perell, Official Member of Forbes Councils. Forbes Councils. 2018-09-13.
  4. Web site: Self-made millionaire reveals the secret to success. Henney. Megan. October 2, 2018. FOXBusiness. en-US. 2019-03-29.
  5. Web site: Hard Work And Perseverance Pays: Meet Tech Maven Kim Perell. Griffin. Jill. Forbes. en. 2019-03-29.
  6. News: 20 San Diego Women to Celebrate. San Diego Magazine. 2018-09-13.
  7. News: 40 Under 40 Awards — 2014, San Diego Metro Magazine. September 14, 2014. San Diego Metro Magazine. 2018-09-13.
  8. Web site: Kim Perell Promoted To CEO At Amobee. Rosenstein. Philip. MediaPost. 2018-09-13.
  9. News: Introducing Ad Age's 25 Marketing Technology Trailblazers 2017. Neff. Jack. AdAge. 2018-09-13.
  10. Samba Natarajan named new Amobee CEO, Amobee CEO Kim Perell steps down. December 20, 2019.
  11. Web site: Celebrating Women: Kim Perell Wants You to Succeed. www.sandiegomagazine.com. March 13, 2019 . en. 2019-03-29.
  12. Web site: Pastore . Alexandra . 2022-04-01 . Winnie Harlow and 100.co Discuss Cofounding Cay Skin With AI Technology . 2022-12-20 . WWD . en-US.
  13. Web site: What will be the next big brand? Keep an eye on what Kim Perell's 100.co is building, with help from AI . July 1, 2021. Kaminer. Riley . Refresh Miami .
  14. Web site: Miami startup 100.co uses AI to connect brands with young consumers . April 8, 2021. Portero. Ashley . South Florida Business Journal.
  15. Web site: 100.co Offers the Digital Generation a New Way to Launch Consumer Products . April 26, 2021. Pastore. Alexandra . WWD .
  16. Web site: New Miami startup 100.co inks acquisition . Business Journal .
  17. Web site: 100.co Strengthens Proprietary AI Platform CLAIRE™ with Acquisition of AI.PARC; Appoints Philip Smolin as Chief Platform Officer . Yahoo Finance .
  18. News: The Execution Factor. USA TODAY. 2018-10-01.
  19. News: The Execution Factor by Kim Perell – Bestsellers. LA Times. 2018-10-04.
  20. Book: The Execution Factor: The One Skill that Drives Success . September 2018 . McGraw Hill Professional . 9781260128536 .
  21. Book: Jump: Dare To Do What Scares You In Business And In Life . November 2021. HarperCollins . 9781400229451 .
  22. News: 40 Under 40 Awards — 2014, San Diego Metro Magazine. September 14, 2014. San Diego Metro Magazine. 2018-09-13. en-US.
  23. News: 2015 winners: Executive categories – Best in Biz Awards. Best in Biz Awards. 2018-09-13. en-US.
  24. Web site: Search All Past Stevie® Winners and Finalists Page 271 Stevie Awards. Stevie Awards. 2018-09-13.
  25. News: The 30 most powerful women in mobile advertising. O'Reilly. Lara. October 20, 2015. Business Insider Singapore. 2018-09-13.
  26. News: The 30 most powerful women in mobile advertising. O'Reilly. Lara. Business Insider. 2018-09-13.
  27. News: 2016 winners: Executive categories – Best in Biz Awards. Best in Biz Awards. 2018-09-13.
  28. News: 40 Under 40 Awards — 2016, San Diego Metro Magazine. September 11, 2016. San Diego Metro Magazine. 2018-09-13.
  29. Web site: Amobee – Woman of the Year Stevie Awards. Stevie Awards. 2018-09-13.
  30. News: Tax me once, shame on you.... July 9, 2018. The Hustle. 2018-09-13.
  31. Web site: The John C. Maxwell Transformational Leadership Award. The John Maxwell Team. 2018-09-13.
  32. Web site: 2018 Winners Women in Business and the Professions World Awards. Women World Awards. 2018-09-13. https://web.archive.org/web/20180908010246/http://www.womenworldawards.com/world/. 2018-09-08. dead.

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