Kill This Love Explained

Kill This Love
Type:ep
Cover:Blackpink - Kill This Love.png
Caption:Digital and Pink version cover
Artist:Blackpink
Recorded:2018–2019
Genre:
Label:
Producer:
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Kill This Love is the second Korean extended play (third overall) by South Korean girl group Blackpink. It was released on April 5, 2019, by YG Entertainment and was distributed through YG Plus and Interscope Records.[1] It was their first Korean material since the release of Square Up in June 2018, and their first release with Interscope Records.[2] The title track was released as the lead single; it peaked at number two in South Korea and became the first top 50 hit by a female K-pop act in the United States and the United Kingdom. The track "Don't Know What To Do" was later promoted on Korean music programs.

Kill This Love debuted at number 24 on the US Billboard 200 with 19,200 units sold including over 9,100 pure sales moved, making it the highest-charting album by a female K-pop group at the time.[3] The EP reached the top ten in many territories, including Canada, Japan, New Zealand and South Korea, and the top twenty in Australia. It was certified platinum by the Korea Music Content Association (KMCA) in June 2019 for selling 250,000 units, becoming Blackpink's second EP to do so after Square Up, and was later certified double platinum in September 2021 for selling 500,000 units and triple platinum in July 2024 for selling 750,000 units.

Background and release

The founder of YG Entertainment, Yang Hyun-suk, announced on February 8, 2019, that Blackpink was scheduled to release an EP in March.[4] The single and EP were announced on March 25.[5] On March 31 and April 1, multiple individual teaser pictures were posted on Blackpink's social media accounts.[6] On July 26, it was announced that the group would release a Japanese version album of the EP through Interscope Records on September 11, 2019.[7] The album missed its initial release date and was released on October 16, 2019.[8] A live version of the Japanese version of "Kill This Love", recorded in the Tokyo Dome on December 4, 2019, was included in the group's third live album Blackpink 2019-2020 World Tour In Your Area – Tokyo Dome, released on May 6, 2020, through Universal Music Japan.[9]

Music and lyrics

The opening track, "Kill This Love" is a stomping, brassy electropop track with trap elements.[10] [11] The song contains "blaring horns and martial percussion",[12] with Rosé and Jisoo leading the "impassioned" pre-choruses about breaking up. The second track, "Don't Know What To Do" is an EDM and pop song with throbbing bass, whistle-like hook, and an acoustic guitar. "Kick It", the third song, is a song with elements of Southern trap, synth bass, and acoustic guitar.[13] The song is about telling past lovers: “I’m okay being alone / Don’t feel bad for me / I’m going to forget you now. The fourth track, "Hope Not", is a soft, acoustic pop-rock balladry about a break-up where the person has moved on from yearning to acceptance. The closing track, "Ddu-Du Ddu-Du (remix)" was described as a "quivering, whomping club-ready Remix".

Singles

"Kill This Love" was released on April 4, 2019, as the lead single from the extended play.[14] An accompanying music video for the song was directed by Seo Hyun-seung and uploaded onto Blackpink's YouTube channel simultaneously with the single's release. Upon release, the music video broke the record for the most views within 24 hours, accumulating 56.7 million views.[15] Furthermore, it became the fastest video to reach 100 million views on YouTube, doing so in approximately 2 days and 14 hours, beating the record set by fellow Korean artist Psy with "Gentleman" in 2013.[16] Commercially, the single reached the charts in 27 countries. It peaked at number two in South Korea and became the group's first top-50 hit in the United States and the United Kingdom, thus also becoming the highest-charting female K-pop song on the Billboard Hot 100 at the time.[17] [18] [19]

Critical reception

At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received a weighted average score of 69 based on 4 reviews, indicating "generally favorable reviews". Laura Dzubay of Consequence of Sound said that the album "functions as a crisper, tighter, and even more badass lunge into the same ideas as last year’s album". She also noted the "balanced production styles, combined with the singers’ talents for vocal elasticity."

For Rolling Stone, Jeff Benjamin wrote that "There will be time for Blackpink to experiment—ideally in a full-length project. Until then, the women are deepening their brand of K-pop for a quickly growing, language-agnostic fanbase eagerly anticipating every fierce new beat drop." Michelle Kim from Pitchfork gave a mixed review, calling the album's production "weirdly dated, like it was crafted earlier in the decade and then forgotten in a time capsule for five years." Rhian Daly of NME said that the album "showcases a band who are certainly talented but perhaps not quite ready for the next upward arc in the ride they’re currently on." Kim Do-heon from IZM gave the EP 2 out of 5 stars, where he criticized the quality of the title track but was more favorable of the group's vocals in "Kick It" and "Hope Not".

The EP was included at number 9 on Papers list of Top 20 Albums of 2019[20] while "Kick It" was included at number 20 on MTV's list of The Best K-pop B-sides of 2019.[21]

Awards and nominations

Awards and nominations for Kill This Love
YearOrganizationAwardResult
2019Mnet Asian Music AwardsAlbum of the Year
2020Gaon Chart Music AwardsArtist of the Year – Physical Album (2nd Quarter)[22]
Seoul Music AwardsMain Award (Bonsang)[23]

Charts

Weekly charts

Weekly chart performance for Kill This Love
Chart (2019–20)Peak
position
Japanese Hot Albums (Billboard Japan)[24] 6
New Zealand Albums (RMNZ)[25] 10
South Korean Albums (Gaon)[26] 3
Spanish Albums (PROMUSICAE)[27] 30
Swedish Albums (Sverigetopplistan)[28] 23
US Top Album Sales (Billboard)[29] 10

Monthly charts

Chart (2019)! scope="col"
Peak
position
Japanese Albums (Oricon)[30] 35
Japanese Albums (Oricon)[31]
28
South Korean Albums (Gaon)[32] 3

Year-end charts

2019 year-end chart performance for Kill This Love
Chart (2019)Position
South Korean Albums (Gaon)[33] 17
US World Albums (Billboard)[34] 14
2020 year-end chart performance for Kill This Love
Chart (2020)Position
South Korean Albums (Gaon)[35] 85
US World Albums (Billboard)[36] 12

Certifications and sales

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Release history

Release dates and formats for Kill This Love
RegionDateVersion Format(s)Label(s)
Various<-- Do not add "Worldwide". This cannot be sourced because music platforms such as iTunes, Spotify, etc. are not available in EVERY country -->April 5, 2019Korean [38]
South KoreaApril 23, 2019CDYG[39]
JapanApril 26, 2019[40]
October 16, 2019Japanese Universal[41]
Various[42]

See also

Notes and References

  1. Web site: 블랙핑크(BLACKPINK), 4월 5일 컴백 확정…타이틀곡 '킬 디스 러브'. Top Star News. Han. Sook-ji. ko. March 25, 2019. March 25, 2019. March 27, 2019. https://web.archive.org/web/20190327101425/http://www.topstarnews.net/news/articleView.html?idxno=604579. live.
  2. BLACKPINK Announce New Single & EP 'Kill This Love'. Billboard. Benjamin. Jeff. March 25, 2019. March 28, 2019.
  3. Web site: Blackpink's 'The Album' Aiming For No. 2 Debut On Billboard 200 With Biggest Pure Sales Of The Week. October 12, 2020. Forbes. en. March 22, 2021. https://web.archive.org/web/20210322094433/https://www.forbes.com/sites/bryanrolli/2020/10/05/blackpinks-the-album-aiming-for-no-2-debut-on-billboard-200-with-biggest-pure-sales-of-the-week/#2f895ed8103a. live.
  4. Web site: YG's Yang Hyun-suk Announces, "Blackpink to Make Comeback on March with Mini Album" . February 8, 2019 . . April 8, 2019 . January 25, 2020 . https://web.archive.org/web/20200125074041/https://yg-life.com/archives/130368?lang=en . live .
  5. Blackpink Announce New Single & EP 'Kill This Love' . March 25, 2019 . . Jeff . Benjamin . April 4, 2019.
  6. Blackpink Unleash Fierce, Individual 'Kill This Love' Teaser Videos: Watch . April 2, 2019 . Billboard. April 4, 2019. Jeff . Benjamin.
  7. Web site: http://www.billboard-japan.com/d_news/detail/78257. ja:Blackpink、世界配信されたミニAl の日本盤が9/11リリース. Blackpink releases Japanese version of Mini album worldwide on 9/11. Billboard Japan. July 26, 2019. August 13, 2020. ja.
  8. Web site: Blackpink – Kill This Love–JP Ver.–. October 16, 2019. Oricon. ja. August 13, 2020.
  9. Web site: Blackpink 2019-2020 World Tour in Your Area – Tokyo Dome. Oricon. May 6, 2020. ja. September 14, 2020.
  10. Blackpink Unveil Fierce 'Kill This Love' Video: Watch. Billboard. April 4, 2019. April 4, 2019. Tamar. Herman. April 17, 2019. https://web.archive.org/web/20190417213736/https://www.billboard.com/articles/columns/pop/8505629/blackpink-kill-this-love-video. live.
  11. Web site: Blackpink – Kill This Love EP: The K-pop girl group's enjoyable but weirdly dated EP offers a mishmash of EDM styles ahead of their big Coachella debut.. Pitchfork. Michelle. Kim. April 11, 2019. May 5, 2019. April 11, 2019. https://web.archive.org/web/20190411105332/https://pitchfork.com/reviews/albums/blackpink-kill-this-love-ep/. live.
  12. The 25 Best K-pop Songs of 2019: Critics' Picks. J.M.K.. December 29, 2019. Billboard. December 30, 2019. December 30, 2019. https://web.archive.org/web/20191230021303/https://www.billboard.com/articles/news/international/8547126/the-25-best-k-pop-songs-of-2019-critics-picks. live.
  13. Web site: Every BLACKPINK song, ranked. Insider. Palmer. Haasch. October 8, 2020. October 17, 2020. November 14, 2020. https://archive.today/20201114004335/https://www.insider.com/blackpink-songs-ranked-best-worst#14-kick-it-8. live.
  14. Web site: Blackpink's 'Kill This Love' Music Video Belongs in a Museum . https://web.archive.org/web/20190405120424/http://www.mtv.com/news/3119533/blackpink-kill-this-love-video/ . dead . April 5, 2019 . April 4, 2019 . . Brittany . Vincent . December 3, 2020.
  15. Blackpink's 'Kill This Love' Has Biggest-Ever Music Video Debut On YouTube . April 8, 2019 . Billboard . Tamar . Herman . December 3, 2020 . April 8, 2019 . https://web.archive.org/web/20190408151745/https://www.billboard.com/articles/columns/k-town/8506093/blackpink-kill-this-love-biggest-youtube-music-video-debut . live.
  16. Web site: BLACKPINK Just Smashed a World Record . April 7, 2019 . Jasmine . Ting . December 3, 2020 . PaperMag . April 7, 2019 . https://web.archive.org/web/20190407192842/http://www.papermag.com/blackpink-kill-this-love-video-2633955805.html?rebelltitem=1#rebelltitem1 . live .
  17. Web site: 2019년 14주차 Digital Chart. Digital Chart – Week 14 of 2019. Gaon Music Chart. ko. December 3, 2020. September 15, 2019. https://web.archive.org/web/20190915081357/http://gaonchart.co.kr/main/section/chart/online.gaon?nationGbn=T&serviceGbn=ALL&targetTime=15&hitYear=2019&termGbn=week. live.
  18. Blackpink's 'Kill This Love' Makes K-Pop History on Hot 100 & Billboard 200 Charts. April 15, 2019. Billboard. Xander. Zellner. December 3, 2020. April 16, 2019. https://web.archive.org/web/20190416055822/https://www.billboard.com/articles/columns/chart-beat/8507331/blackpink-kill-this-love-k-pop-history-hot-100-billboard-200. live.
  19. Web site: 4 Ways Blackpink Is Making History On The U.K. Singles Chart This Week. April 18, 2019. Forbes. December 3, 2020. Hugh. McIntyre. January 9, 2021. https://web.archive.org/web/20210109154320/https://www.forbes.com/sites/hughmcintyre/2019/04/18/four-ways-blackpink-made-history-on-the-u-k-singles-chart-this-week/#31c188ea199d. live.
  20. Web site: December 19, 2019 . Top 20 Albums of 2019 . live . https://web.archive.org/web/20200102190006/https://www.papermag.com/top-20-albums-2019-2641554202.html . January 2, 2020 . December 19, 2019 . Paper.
  21. Web site: Bell . Crystal . December 27, 2019 . The Best K-pop B-sides of 2019, From Twice to BTS . dead . https://web.archive.org/web/20191227051006/http://www.mtv.com/news/3150475/best-k-pop-b-sides-2019-bts-twice-list/ . December 27, 2019 . December 27, 2019 . MTV.
  22. Web site: 9th Gaon Chart Music Awards Album Nominees. November 1, 2019. Gaon Music Chart. ko. https://web.archive.org/web/20191125044615/http://gaonmusicawards.com/sub.php?sub=3&ti=2. November 25, 2019. live. December 6, 2019.
  23. Web site: Seoul Music Awards 2020 nomination list, live streaming details and more. Mathew. Ilin. International Business Times. January 9, 2020. December 9, 2019. December 12, 2019. https://web.archive.org/web/20191212061459/https://www.ibtimes.sg/seoul-music-awards-2020-nomination-list-live-streaming-details-more-35686. live.
  24. Web site: Billboard Japan Hot Albums 2019/10/28. Billboard Japan. ja. June 9, 2020. June 9, 2020. https://web.archive.org/web/20200609024709/http://www.billboard-japan.com/charts/detail?a=hot_albums&year=2019&month=10&day=28. live.
  25. Web site: NZ Top 40 Albums Chart. Recorded Music NZ. April 15, 2019. April 12, 2019. January 24, 2020. https://web.archive.org/web/20200124153100/https://nztop40.co.nz/chart/albums?chart=4619. live.
  26. Web site: Gaon Album Chart – Week 17, 2019. Gaon Chart. ko. May 2, 2019. May 2, 2019. https://web.archive.org/web/20190502023231/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=17&hitYear=2019&termGbn=week. live.
  27. Web site: Top 100 Albums: Semana 22. Productores de Música de España. June 4, 2019. June 21, 2019. https://web.archive.org/web/20190621203036/https://www.elportaldemusica.es/lists/top-100-albums/2019/22. live.
  28. Web site: Veckolista Album, vecka 15. Sverigetopplistan. April 13, 2019. October 18, 2019. https://web.archive.org/web/20191018071122/https://www.sverigetopplistan.se/chart/54?dspy=2019&dspp=15. live.
  29. Top Album Sales . Billboard . April 20, 2019 . April 20, 2019 . June 22, 2019 . https://web.archive.org/web/20190622024115/https://www.billboard.com/charts/top-album-sales/2019-04-20 . live .
  30. Web site: 2019 Oricon Album Chart - April. Oricon. ja. April 2019. May 9, 2019. May 9, 2019. https://web.archive.org/web/20190509063152/https://www.oricon.co.jp/rank/ja/m/2019-04/p/4/. live.
  31. Web site: 2019 Oricon Album Chart - October. Oricon. ja. October 2019. November 13, 2019. November 13, 2019. https://web.archive.org/web/20191113050347/https://www.oricon.co.jp/rank/ja/m/2019-10/p/3/. live.
  32. Web site: http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&amp;serviceGbn=&amp;targetTime=04&amp;hitYear=2019&amp;termGbn=month. ko:2019년 04월 Album Chart. April 2019 Album Chart. Gaon Music Chart. February 7, 2021. ko. May 9, 2019. https://web.archive.org/web/20190509081739/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=04&hitYear=2019&termGbn=month. live.
  33. Web site: ko:2019년 Album Chart. 2019 Album Chart. http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&amp;serviceGbn=&amp;targetTime=2019&amp;hitYear=2019&amp;termGbn=year. live. https://web.archive.org/web/20190712070546/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2019&hitYear=2019&termGbn=year. July 12, 2019. January 10, 2020. Gaon Music Chart. Korea Music Content Association. ko.
  34. World Albums – Year-End 2019. Billboard. December 27, 2019. December 6, 2019. https://web.archive.org/web/20191206013219/https://www.billboard.com/charts/year-end/2019/world-albums. live.
  35. Web site: ko:2020년 Album Chart. 2020 Album Chart. http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&amp;serviceGbn=&amp;termGbn=year&amp;hitYear=2020&amp;year_time=3. live. https://web.archive.org/web/20210108022045/http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&termGbn=year&hitYear=2020&year_time=3. January 8, 2021. January 8, 2021. Gaon Music Chart. Korea Music Content Association. ko.
  36. World Albums – Year-End 2020. December 3, 2020. Billboard. December 3, 2020. https://web.archive.org/web/20201203141708/https://www.billboard.com/charts/year-end/2020/world-albums/. live.
  37. Web site: ko:2021년 Album Chart. 2021 Album Chart. http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&amp;serviceGbn=&amp;termGbn=year&amp;hitYear=2021&amp;year_time=3. live. https://web.archive.org/web/20220107021228/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&termGbn=year&hitYear=2021&year_time=3. January 7, 2022. January 7, 2022. Gaon Music Chart. Korea Music Content Association. ko.
  38. Citation for Digital versions on Spotify:
  39. Web site: BLACKPINK 2nd MINI ALBUM [KILL THIS LOVE]]. YG SELECT. ko. April 12, 2019. June 1, 2021.
  40. Physical versions on Tower Records:
  41. Web site: NEW ALBUM 「KILL THIS LOVE -JP Ver.-」9月11日（水）リリース決定！！. Universal Music LLC. Universal Music Japan. ja. July 26, 2019. October 26, 2019.
  42. Web site: BLACKPINK - KILL THIS LOVE (JP Ver.). Universal Music. Spotify (JP). October 16, 2019. October 26, 2019.

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