Kidoodle.TV explained

Kidoodle.TV
Type:	Streaming platform
Language:	English
Headquarters:	Calgary, Canada
Country Of Origin:	Canada
Area Served:	160 countries
Parent:	A Parent Media Co. Inc
Url:	https://kidoodle.tv/
Launch Date:	January 2014
Current Status:	Active

Kidoodle.TV is a Canadian subscription and advertising-based video-on-demand streaming service for children. It is owned and operated by A Parent Media Co. Inc., a company based in Calgary, Canada.^[1] It provides entertainment and educational programs for children, and it is available in English language. Notable shows on the platform include PAW Patrol, Peppa Pig, SpongeBob SquarePants, Baby Shark, My Little Pony, and Doggyland.^{[2] [3] [4]}

Kidoodle.TV was created in 2012 and launched in January 2014.^{[2] [5]} As of 2023, it can be accessed in more than 160 countries through more than 1000 devices.^[6]

History

Kidoodle.TV is owned and operated by A Parent Media Co. Inc., a company based in Calgary, Canada.^{[1] [7]} Kidoodle.TV was started by Mike Lowe and Neil Gruninger. Lowe identified a gap for online, user-generated videos providing age-appropriate content for children up to the age of 12 years, and co-founded the platform in 2012 with Gruninger. They commercially launched the service in US and Canada in January 2014.^{[7] [8]} The service also allows parental control and setting-up of watch time limit.^[9]

In 2020, the company partnered with PubMatic to use their ad-tech software OpenWrap OTT for header bidding.^[10] In 2021, Kidoodle.TV started an analytics portal for content creators to inform them about the performance of their shows.^[11] It also partnered with Argentinean YouTube Channel, The Children’s Kingdom, in June 2023.^[3]

The company has adopted Amazon cloud computing for technical advancements in their services and operations.^[12]

Funding

In 2014, Kidoodle.TV raised CAD 10 million from angel investors.^[13] In June 2022, the company received capital investment from TriWest Capital Partners, a Canada-based private equity firm making the total funds raised by the company to $62 million.^[14]

Awards

Notable awards won by Kidoodle.TV includes:

• Webby Awards – 2022^[15]
• Stevie Awards – Gold - 2020^[16]

Notes and References

1. News: Toneguzzi . Mario . Calgary based Kidoodle.TV expanding to Caribbean market . . December 7, 2015.
2. News: Spangler . Todd . Kidoodle.TV's Parent Company Closes $10 Million in Angel Financing (Exclusive) . . 8 October 2014.
3. News: Jones . Holly . Premier Argentine Youtube Channel The Children's Kingdom Teams With Streamer Kidoodle.tv . . 12 June 2023.
4. News: Watson . Cole . Hernandez . Andrea . Deals of the Week: BBC, Kidoodle.TV, CAKE . Kidscreen . February 3, 2023.
5. News: Staff . Kidoodle.TV: Safe streaming for kids . The Canadian Business Quarterly . 4 December 2020.
6. News: Staff . Kidoodle.TV Kicks Off the Summer With Its 'SUMMER SPOTLIGHT' Series for Kids and Parents While School's Out . . June 5, 2023.
7. News: Parker . David . Calgary-born Kidoodle.TV recognized globally as safe streaming option for kids . . December 5, 2019.
8. News: Staff . Startup of the Week - KidoodleTV . . November 8, 2012.
9. News: Schmidt . Colleen . TV service offers collection of kid friendly content online . CTV News . 12 February 2014 . en.
10. News: Fast-Growing Kidoodle.TV Family AVOD Service Joins PubMatic on Header Bidding. Beet.TV . 6 July 2020.
11. News: Morris . Chris . Kidoodle.TV Rolling Out New Analytics Portal for Children's Content Creators . . 7 July 2021.
12. News: Halliday . Mathew . More than a storage solution: For these companies, the cloud is at the core of continuous innovation . . 9 June 2022 . en-CA.
13. News: Spangler . Todd . Kidoodle.TV's Parent Company Closes $10 Million in Angel Financing. . 8 October 2014.
14. News: Earl . William . Kidoodle Streamer Receives Investment From TriWest Capital Partners . . 21 June 2022.
15. News: New Webby Gallery + Index - Kidoodle TV . The Webby Awards . en.
16. News: Mobile Site & App Awards Category Winners . Stevie Awards.