| Keter Group | |
| Location City: | Herzliya |
| Location Country: | Israel |
| Key People: | Alejandro Pena (CEO) |
| Num Employees: | 4,900 |
| Industry: | Resin consumer goods |
| Products: | Outdoor and Indoor resin-based consumer products |
| Homepage: | www.keter.com |
Keter Group (Hebrew: קבוצת כתר), formerly Keter Plastic, is an Israeli manufacturer and marketer of resin-based household and garden consumer products, cabinets, outdoor entertainment products, and outdoor furniture. The company, established in 1948, has a chain of retail stores throughout Israel and operates 19 plants in Israel, Luxembourg, Europe, Canada and the United States. Keter products are marketed worldwide.
The Keter brand evolved from a small workshop established in Jaffa in 1948, specializing in the production of resin combs, toys and housewares. In 1971, Joseph Sagol bought out his partners' shares in the workshop.[1] Sagol later handed the management of the company over to his sons, Sami and Itzhak.
Since 1978, Keter has expanded its home product lines to include garden sheds, toolboxes, bathroom cabinets, backyard playhouses for children, and more – all made of resin. In 1991, Keter acquired competitor L.M. Lipski.
In 2004, Keter acquired Allibert Sanitaire.[2] In 2005, Keter acquired Curver Consumer Products Ltd, Corby, Northamptonshire, from Newell Rubbermaid.[3]
In June 2013, Keter was one of several companies subjected to a boycott by the United Church of Canada because it had a factory in the illegal West Bank settlement of Barkan.[4] [5] [6]
In 2016, the private equity firm BC Partners purchased 80% of Keter for 1.4 billion euros.[7] In 2016, Keter Group was valued at $1.7 billion.[8] In 2017, Keter purchased British plant pot company Stewart Plastics.[9] In 2021, Keter partnered with UBQ Materials to produce sustainable home and garden goods at scale.[10] Keter operates 29 plants across the world, due to this the company can produce many products in the same places it is selling them, limiting transportation costs and emissions.[11]
In September 2021, Keter Plastic announced plans for an IPO on the New York Stock Exchange and filed a draft prospectus with the US Securities and Exchange Commission. Among the underwriters for the offering are Goldman Sachs, Jefferies, JP Morgan, and Bank of America.[12]
Five of the company’s manufacturing plants that produced 18% of the company’s goods achieved zero landfill waste in 2022.[13]
Keter manufactures household and garden products, cabinets, and outdoor furniture, especially the monobloc chair.[14] It is one of Israel's largest manufacturers of resin-based outdoor and garden furniture.[15] The company has North America production plants in North Carolina, Indiana, Pittsburgh and in Milton, Ontario, Canada.[16]
In 2021, Keter partnered with UBQ Materials to increase the use of recycled content in their products to 55% by 2025.[17]
Keter’s outdoor furniture products include Adirondack chairs, sun loungers, benches, side tables, and rocking chairs. They also manufacture deck boxes, cabinets, and shelving units for indoor/outdoor storage.[18] The company also manufactures outdoor plastic sheds, cool bars, and kitchen carts. [19]