Kesko Senukai Explained

Kesko Senukai
Type:Company group
Founded:1992
Hq Location:Kaunas, Lithuania
Revenue: €1.093 billion (2022)[1]
Operating Income: €54.765 million (2022)
Net Income: €45.188 million (2022)
Num Employees:2967 (2022)
Parent:Kesko
Locations:128 stores (85 "Senukai" and "Statybu duona" stores in Lithuania, 8 "K-Rauta" and "KSenukai" stores in Latvia,[2] 8 "K-Rauta" stores in Estonia, and 27 "OMA" stores in Belarus)[3] [4]

Kesko Senukai is a group of companies which runs the largest retail chain of do-it-yourself (abbr. DIY), house building, home repairing and improvement stores in the Baltics.[5] [6] Kesko Senukai is one of the largest companies in Lithuania engaged in retailing, wholesaling, and online trade.[7] It also offers building repair, interior design, electronics, gardening, leisure, real commercial asset management, energy, financial, tourism, and recreation services and goods.

Management

Kesko Senukai is equally owned by Finnish trade group Kesko and Artūras Rakauskas.[8] JSC "Kesko Senukai Lithuania" controlling stake is owned by Kesko (Rautakesko OY) since 2003. Both owners share a strategic partnership agreement.[9] [10] Trade network is owned and managed by Kesko Senukai.[11]

In Latvia, Kesko Senukai runs through its company JSC "Kesko Senukai Latvia",[12] in Estonia – over JSC "Kesko Senukai Estonia".

JSC "Kesko Senukai Lithuania" CEO is Arvydas Sapola since 2015.[13] [14]

Kesko Senukai is a centrally managed company,[15] its board of directors and owned subsidiaries are located in Kaunas, Lithuania.

Organizational structure

Kesko Senukai currently consists of 7 major business units: JSC “Kesko Senukai Lithuania”, JSC “Senukai”, JSC “Kesko Senukai Digital”, JSC “Kesko Senukai Latvia”, JSC “Kesko Senukai Estonia”, “Senukai” Association and “Senukai” Charity and Support Foundation. Kesko Senukai is a part of Scandinavian retailing conglomerate Kesko.

In 2003, Rakauskai family acquired controlling stake of "Baltic Shopping Centers" which is a real estate investment company. In 2005, Rakauskai became sole shareholder of CJSC "Baltic Shopping Centers". In 2015, company's total assets amounted to €200,000,000, and it owned real estate area amounted to 147000m2.

Kesko Senukai owns "Harmony Park" located in Prienai district (Lithuania),[16] and radio station "Ziniu radijas" since 2010.[17]

History

Awards

In 2015, JSC "Kesko Senukai Lithuania" was recognized as the best and the biggest business in Lithuania at European Business Awards (abbr. EBA). In 2016, Kesko Senukai represented Lithuania in the EBA finals and competed for the title of the best European company.[19]

In 2015, JSC "Kesko Senukai Lithuania" was one of the largest companies in Central and Eastern Europe (430th according to 2015 full-year income).[20]

In 2016, Kesko Senukai online store was awarded as the best online store in Lithuania at "Login 2016" awards.[21]

Trade network

Kesko Senukai operates the largest network of house construction, home repairing and improvement shops in Baltic states[22] Total sales area covers more than 250000m2. In 2017, there were 85 "Senukai" and "Statybu duona" stores and one online store operating in Lithuania. Every month "Senukai" stores attracts an estimated 1,000,000 shoppers in Lithuania.[23] In 2017, "Senukai" and "Statybu duona" shops operated in Vilnius (5), Kaunas (7), Klaipėda (2), Šiauliai (2), Panevėžys (2), Alytus (2), Marijampolė (2), Tauragė (2), Telšiai (2), Utena (1), Kybartai (2), Joniškis (2), Lazdijai (2), Raseiniai (2), Jonava (2), Gargždai (1), Palanga (1), Kaišiadorys (1), Kazlų Rūda (1), Radviliškis (2), Pasvalys (2), Elektrėnai (1), Šeduva (1), Kuršėnai (1), Pakruojis (1), Naujoji Akmenė (1), Varėna (2), Prienai (3), Plungė (2), Šakiai (2), Anykščiai (2), Skuodas (2), Trakai (1), Ukmergė (2), Šalčininkai (3), Nemenčinė (1), Ignalina (3), Kretinga (1), Mažeikiai (2), Kupiškis (1), Zarasai (1), Šilutė (2), Rietavas (1), Kelmė (2), Šilalė (2), Kalvarijos (1), Rokiškyje (1), Jurbarke (2), Širvintose (1), Kėdainiuose (2), Vilkaviškyje (2), Druskininkai (1), Biržai (1) and Pagėgiai (1).[24]

Kesko Senukai operates 8 "K-Rauta" and "KSenukai" stores in Latvia and 8 "K-Rauta" stores in Estonia. In 2016, Kesko Senukai opened its first new concept store "KSenukai" in Riga (Latvia).[25]

Kesko Senukai operates the largest network of household building and repairing shops "OMA" in Belarus. In 2015, there were 14 "OMA" stores in Belarus,12 of them were brand shops and 2 operated as franchisees.[26] >[27] In 2017, "OMA" stores number grew up to 27 in Belarus. "OMA" operates stores in the biggest cities of Belarus.[28]

Online trade

In 2009, Kesko Senukai opened its first online store and in 2015 it was renewed. In 2016, management of online store was delegated to JSC "Kesko Senukai Digital", and new online stores were opened in Latvia and Estonia.[29]

Wholesale trade

Kesko Senukai offers more than 42,000 DYI, building repair, interior design, electronics, gardening, and leisure goods for wholesale traders. In collaboration with 25,000 regular wholesale buyers in Lithuania and abroad, Kesko Senukai is importing and exporting goods to Europe and CIS countries on regular basis.[30]

On-demand trade

Customers are able to order from catalogs in Kesko Senukai on-demand trade facilities. Kesko Senukai works with more than 300 suppliers who offer more than 230,000 items for sale. In the largest Vilnius, Kaunas and Klaipeda stores, customers are able to order services by interior designers and artisans, as well as curtain tailoring services, transportation of goods and other services.[31]

Shop in the shop

Kesko Senukai created their specific trade concept called "Shop in the shop". These are specialized stores which one can find in a specific "Senukai" shop's sections, and offers specific items and services:[32]

Products

Kesko Senukai stores offer more than 155,000 products from over 400 worldwide known brands.[33]

Kesko Senukai sells construction and insulation materials: internal and external finishing and repairing materials, plumbing supplies and plumbing equipment, walls, ceilings and floors, glues and paints, electrical goods, household appliances, household and farm goods, audio and video equipment, computer technology, tools for professionals and amateurs, heating and ventilation equipment, wood and metal products, furniture, garden tools, machinery and plants, sports and leisure goods, stationery supplies, car supplies, toys, commemorative goods, cookware, dishes, bedding, household chemicals and household goods, saunas and fireplaces, welding equipment, networks and industrial equipment, plant maintenance supplies, and animal goods.[34]

Services

Kesko Senukai provides home repairing and decoration, financial, home appliances, entertainment, transport and other services[35] (in total more than 20 different services). Its "Harmony Park" provides tourism and recreation services.

Logistics

Kesko Senukai has developed a logistics system with a storage area of about 100000m2.[36]

Kesko Senukai logistics centre (JSC "Kesko Senukai Lithuania" Central Terminal), 60000adj=onNaNadj=on logistics center, is located in Zemaitkiemis (district of Kaunas). It was built in 2008 and was controlled by JSC "Kesko Senukai Lithuania". In 2016, Kesko Senukai logistics centre was purchased by W.P. Carey Inc. Kesko Senukai has signed a 15-year lease contract with W.P. Carey Inc., and continues to use logistics service terminal.[37]

Development

JSC "Kesko Senukai Lithuania" cooperates with 1600 foreign and 600 Lithuanian suppliers. Four hundred foreign companies granted Kesko Senukai exclusive rights to distribute their products in Lithuania and Baltic countries region.[38]

One of the biggest investment projects, currently implemented by CJSC "Baltic Shopping Centers", is development of shopping and leisure centre "Mega".[39]

JSC "Kesko Senukai Lithuania" is one of the largest employers in Lithuania. In 2015, company took the 6th place in Lithuania according to number of people employed (3960).[40]

Marketing

Kesko Senukai increases sales and encourages purchases by various means such as customer loyalty programs, advertising publications and newsletters, sell-out campaigns.[41]

Drive-in stores

Kesko Senukai offers for its "Statybu duona" customers a possibility to shop without leaving a car. Customers are able to drive into these stores, select and pay for goods without leaving their car (drive-in stores).[42]

Credit card

In 2016, Kesko Senukai released their own credit card programme. Kesko Senukai credit card is connected with a customer loyalty programme and allows to buy in installments at Kesko Senukai stores.[43]

Charity

In 2001, "Senukai" Charity and Support Foundation was founded. Kesko Senukai sacrifices money for its employees families that are in trouble, people suffering from cancer, as well as for large families.[44] [45] Children's Houses and various community care organizations.[46]

“Senukai" Charity and Support Foundation was of the biggest sponsor of the "Bedu turgus" supporting fund (2001–2015).[47]

Kesko Senukai and its "Senukai" Charity and Support Foundation support the organizations of Caritas Lithuania,[48] organization "Unicef Lithuania",[49] the Community Care for Lithuanian people with intellectual disabilities "Viltis" (2008),[50] Kaunas mentally retarded people care community "Kauno viltis",[51] Kaunas County Public Library (2013),[52] Justinas Marcinkevicius Public Library in Prienai city (Lithuania),[53] Panevezys "Rozyno" community, Lithuanian students' competitions and events ("Ziemos improvizacijos"[54]), Lithuanian Matesers campaigns ("And the little heart has big ideas"[55]) and their initiative "Maltieciu sriuba" (2012),[56] book publishing ("Angelu kalba"),[57] support and charity fund "Mamu unija"[58] and charity fund "Alpha 1",[59] Lithuanian Zoo,[60] festival "Sielos 2011",[61] Lithuania Dachshund lovers club,[62] a clean environment campaign "Darom"[63] and other projects and organizations."

Kesko Senukai has organized blood donation day in its administration office since 2015.[64]

External links

Notes and References

  1. Web site: Kesko Senukai Lithuania, UAB revenue, profit. www.rekvizitai.lt.
  2. http://www.baltic-course.com/eng/markets_and_companies/?doc=125488&underline=senukai K-Rauta brand to be retained also after store owner changed its name
  3. http://www.baltic-course.com/eng/good_for_business/?doc=122656&underline=senukai Kesko Senukai Lithuania lifts net profit to EUR 15.4 mln in 2015
  4. http://imone.senukai.lt/apie-imone/apie-mus/ Apie mus
  5. http://www.baltic-course.com/eng/good_for_business/?doc=125771 EUR 3.3 million spent on K-rauta stores' transformation into K Senukai
  6. http://verslas.lrytas.lt/rinkos-pulsas/senukai-stiprina-lyderyste-baltijos-salyse.htm “Senukai” stiprina lyderystę Baltijos šalyse
  7. http://chamber.lt/LT/Pradzia/Naujienos/Rumu-naujienos/Tarp-500-didziausiu-Lietuvos-imoniu-beveik-100-Kauno-bendroviu Tarp 500 didžiausių Lietuvos įmonių – beveik 100 Kauno bendrovių
  8. Vizbarienė R. „K-rauta“ parduotuvės Latvijoje naujas pavadinimas „KSenukai“. Verslo žinios. Retrieved January 14, 2017.
  9. http://www.m2.com/m2/web/story.php/2003201C0BC7F049A14780256CB600421EF2 Rautakesko to acquire Lithuanian hardware company Senukai
  10. http://www.tv3.lt/naujiena/276304/suomijos-kesko-padalinys-isigijo-puse-bendroves-senukai-ir-zvalgosi-lietuvoje-vietos-tarp-maisto-pardaveju Suomijos „Kesko“ padalinys įsigijo pusę bendrovės „“Senukai”“ ir žvalgosi Lietuvoje vietos tarp maisto pardavėjų
  11. http://verslas.lrytas.lt/rinkos-pulsas/senukai-stiprina-lyderyste-baltijos-salyse.htm “Senukai” stiprina lyderystę Baltijos šalyse
  12. http://www.baltic-course.com/eng/markets_and_companies/?doc=125488&underline=senukai K-Rauta brand to be retained also after store owner changed its name
  13. https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=12824556 Senukai Announces Executive Changes. Specialty Retail – Company Overview of UAB Senuku prekybos centras
  14. http://www.delfi.lt/verslas/verslas/senukuose-keiciasi-vadovai.d?id=68131634 „Senukuose“ keičiasi vadovai
  15. http://finance.yahoo.com/news/centralisation-keskos-baltic-building-home-124701861.html Centralisation of Kesko`s Baltic building and home improvement trade in Senukai was completed
  16. http://www.harmonypark.lt/ Apie „Harmony park“
  17. http://www.ziniuradijas.lt/pages/1-apie-mus Apie „Žinių radiją”
  18. http://www.baltic-course.com/eng/markets_and_companies/?doc=112516&underline=senukai Senukai to take over management of Kesko chain in Latvia, Estonia
  19. http://verslas.lrytas.lt/rinkos-pulsas/senukams-rimtas-tarptautinis-ivertinimas.htm „Senukams“ –rimtas tarptautinis įvertinimas
  20. SimėnasD., Budreikienė J. Lietuvos įmonės šturmuoja regiono lyderių sąrašus. Verslo žinios. Retrieved January 14, 2017.
  21. http://login.lt/lt/apdovanojimai/laimetojai#!year=2016 Laimėtojai
  22. http://www.baltic-course.com/eng/good_for_business/?doc=125771 EUR 3.3 million spent on K-rauta stores' transformation into K Senukai
  23. http://imone.senukai.lt/apie-imone/apie-mus/ Apie mus
  24. http://imone.senukai.lt/prekyba/mazmenine-prekyba/prekybos-tinklas/ Prekybos tinklas
  25. http://www.baltic-course.com/eng/good_for_business/?doc=125771 EUR 3.3 million spent on K-rauta stores' transformation into K Senukai
  26. http://www.oma.by/retail/stores/ Торговые центры ОМА
  27. http://verslas.lrytas.lt/rinkos-pulsas/senukai-stiprina-lyderyste-baltijos-salyse.htm “Senukai” stiprina lyderystę Baltijos šalyse
  28. https://drive.google.com/file/d/0ByfQCevx24aCU2Ridzk0cE96WEE/view?usp=sharing UAB „Senukų prekybos centras” presentation
  29. https://drive.google.com/file/d/0ByfQCevx24aCU2Ridzk0cE96WEE/view?usp=sharing UAB „Senukų prekybos centras” presentation
  30. https://drive.google.com/file/d/0ByfQCevx24aCU2Ridzk0cE96WEE/view?usp=sharing UAB „Senukų prekybos centras” presentation
  31. https://drive.google.com/file/d/0ByfQCevx24aCU2Ridzk0cE96WEE/view?usp=sharing UAB „Senukų prekybos centras” presentation
  32. http://imone.senukai.lt/apie-imone/apie-mus/ Apie mus
  33. http://imone.senukai.lt/apie-imone/apie-mus/ Apie mus
  34. https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=12824556 Specialty Retail – Company Overview of UAB Senuku prekybos centras
  35. http://imone.senukai.lt/paslaugos/ Paslaugos
  36. https://drive.google.com/file/d/0ByfQCevx24aCU2Ridzk0cE96WEE/view?usp=sharing UAB „Senukų prekybos centras” presentation
  37. http://www.baltic-course.com/eng/good_for_business/?doc=126239&underline=senukai US fund CPA:17–Global buys Kesko Senukai's logistics center in Lithuania for EUR 60 mln
  38. https://drive.google.com/file/d/0ByfQCevx24aCU2Ridzk0cE96WEE/view?usp=sharing UAB „Senukų prekybos centras” presentation
  39. Anna Pakulniewic. Even more Mega. Eurobuild. Retrieved March 8, 2017.
  40. http://www.15min.lt/verslas/naujiena/finansai/didziausiu-lietuvos-darbdaviu-desimtuke-penki-prekybos-tinklai-662-45210 Didžiausių Lietuvos darbdavių dešimtuke – penki prekybos tinklai
  41. https://drive.google.com/file/d/0ByfQCevx24aCU2Ridzk0cE96WEE/view?usp=sharing UAB „Senukų prekybos centras” presentation
  42. http://imone.senukai.lt/apie-imone/naujienos/imones-naujienos/i-statybos-medziagu-prekybos-sale-automobiliu Į statybos medžiagų prekybos salę – automobiliu
  43. http://www.delfi.lt/verslas/mano-eurai/senukai-pirkejams-pasiule-kreditine-kortele.d?id=73094070 „“Senukai”“ pirkėjams pasiūlė kreditinę kortelę
  44. Vitkienė D. Dovana darbščiai šeimai. "Zemaitis" website. Retrieved January 15, 2017.
  45. http://www.naujasisgelupis.lt/?p=12068 Šeimų šventėje „Viena šeima! Viena širdim!“trūko tik vietos automobiliams
  46. http://imone.senukai.lt/apie-imone/apie-mus/ Apie mus
  47. http://beduturgus.lt/aukotojai Garbės lenta
  48. http://www.caritas.lt/page/r-m-jai-ir-partneriai-30 Rėmėjai ir partneriai
  49. http://www.unicef.lt/wp-content/uploads/2012/09/UNICEF-metin%C4%97-veiklos-ataskaita-2011.pdfMetinė veiklos ataskaita, 2011 metai
  50. http://www.viltis.lt/remimas/2008-metu-bendrijos-viltis-remejai 2008 m. bendrijos„Viltis“ rėmėjai
  51. http://kaunoviltis.lt/naujienos/ Rėmėjai
  52. https://www.kvb.lt/lt/struktura-ir-kontaktai/struktura?task=view&id=1679 Menoleidinių skyriaus rėmėjai
  53. http://www.prienubiblioteka.lt/apie-biblioteka/partneriai-remejai Partneriai ir rėmėjai
  54. http://www.gyvenimas.eu/2014/02/11/ziemos-improvizacijos-pradziugino-jau-desimtaji-karta/ „Žiemos improvizacijos“pradžiugino jau dešimtąjį kartą
  55. http://maltieciai.lt/the-results-of-the-campaign-for-children-and-the-little-heart-has-big-ideas/ The results of the campaign for children “And the little heart has big ideas”
  56. http://pranesimai.novamedia.lt/index.php?view&id=396&nuo=1294 Šviesiai ir oriai senatvei paaukota beveik 200 tūkstančių
  57. http://angelukalva.lt/knyga-angelu-kalva/knygos-remejai/ Knygos rėmėjai
  58. http://www.mamuunija.lt/assets/Uploads/Remeju-sarasas-atidarymui.pdf Palatų remonto rėmėjai-geradariai
  59. http://lpfalfa1.lt/remejai-16/lt/ Rėmėjai
  60. https://www.zoosodas.lt/paremkite-zoo/remejai/ Rėmėjai
  61. http://sielos.lt/apie-2011-m-festivali/Apie 2011 m. festivalį
  62. http://www.taksuklubas.lt/renginiai/parodos/2016-09-17-vi-oji-specializuota-fci-4-grupes-paroda-taksu-klubo-nugaletojas-2016/ Taksų klubo nugalėtojas 2016
  63. http://www.delfi.lt/grynas/aplinka/aplinkos-tvarkytojams-padovanota-4-tukst-poru-pirstiniu.d?id=61365099 Aplinkos tvarkytojams padovanota 4 tūkst. Porų pirštinių
  64. http://sveikata.lrytas.lt/medicinos-zinios/senukai-tapo-kraujo-donoru-centru.htm „“Senukai”“ tapo kraujo donorų centru

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