Kenyon & Eckhardt Explained

Kenyon & Eckhardt^{[1] [2]} was an independent advertising agency that was acquired by Lorimar in 1983,^[3] which then acquired Bozell Jacobs in 1985 and merged them.^{[4] [5]} Lorimar's merged ad agency property was initially named Bozell, Jacobs, Kenyon & Eckhart. In 1992 the consolidated agency was renamed Bozell Worldwide.^[6]

History

The company^{[7] [8]} was founded in 1929^[9] by Otis Kenyon and Henry Eckhardt.^[10] Kenyon had offices in several cities.^{[1] [11]} From 1968 to 1986, the company was headed by noted advertisement executive Leo-Arthur Kelmenson, who conceived an advertisement campaign that turned around the fortunes of Chrysler Corporation and helped make Chrysler chief executive Lee Iacocca a household name.^[12]

Notes and References

1. News: . Kenyon & Eckhardt Names Three . May 11, 1965.
2. News: Advertising Age. Stanley Tannenbaum, Kenyon & Eckhardt Chairman, Dies at 73. May 18, 2001.
3. News: . Bozell Jacobs Trims Its Name . March 31, 1989.
4. News: The Los Angeles Times. Firm to Pay $40 Million for Ad Agency : Lorimar Will Buy Bozell Jacobs. June 13, 1985.
5. News: . Lorimar To Acquire Bozell . June 13, 1985.
6. News: The New York Times. A Shake-Up For Bozell. will be consolidated into one, called Bozell Worldwide.. Stuart Elliott . May 27, 1992.
7. News: The Washington Post. Chrysler Lures Ad Agency From Ford Motor's Account. March 2, 1979.
8. News: . Magnavox to Farm Out Work . June 25, 1970.
9. News: The Scarsdale Inquirer. Brophy Is President Of Kenyon, Eckhardt.
10. News: . Kenyon & Eckhardt . September 15, 2003.
11. News: AdWeek. Ex-Ad Exec Vladimir Dies at 76. Kenyon & Eckhardt in Mexico City. December 18, 2008.
12. News: Vitello . Paul . 2011-09-03 . Leo-Arthur Kelmenson, Ad Man Who Helped to Save Chrysler, Dies at 84 . en-US . The New York Times . 2022-07-19 . 0362-4331.