Keith Ferrazzi Explained

Keith Ferrazzi
Birth Place:Pennsylvania
Nationality:American
Alma Mater:Yale University
Harvard Business School
Notable Works:Never Eat Alone
Who's Got Your Back?
Ferrazzi Greenlight (Founder & CEO)

Keith Ferrazzi is an American author and entrepreneur.[1] He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles, California-based research and consulting firm.[2] He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?[3] [4] Keith Ferrazzi first created the term co-elevation[5] in 2017, as he was writing the book, Leading Without Authority: How Co-Elevation Is Redefining Collaboration and Transforming Our Teams,[6] with the publisher Penguin Random House.

Early life and education

Ferrazzi was born and grew up in Pennsylvania.[7] He attended Yale University, where he founded the Sigma Chi chapter there, and Harvard Business School.[8]

Career

After graduating from Harvard, he joined management consulting firm Deloitte as an entry-level analyst, and rose to become the company's chief marketing officer (CMO).[9] At age 32, he was hired by Starwood as CMO, reportedly the youngest CMO in the Fortune 500 at the time.[9] In 2000, he left to found YaYa Media, an entertainment and marketing company, which he sold to investment company American Vantage in 2003.[9]

Ferrazzi left YaYa Media to found Ferrazzi Greenlight, a Los Angeles-based strategic consulting firm, and its associated Greenlight Research Institute. The company and institute focus on the importance of positive relationships to business success.[10]

Books

Ferrazzi has written two networking books that were New York Times bestsellers.

His first book, Never Eat Alone, was based on his networking experiences, and was published in 2005.[11]

His second book, Who's Got Your Back?, followed up and expanded on the themes from his first book, and was published in 2009.

In 2020, he wrote a new book, Leading Without Authority. Keith Ferrazzi discusses how "co-elevation" will transform peers into joint task teammates.[12]

Notes and References

  1. Web site: 15 People Who Are Taking Networking To A New Level. 2014-09-19. FastCompany.com. 2016-05-09.
  2. Web site: How CEOs Do Burning Man. Fast Company. en-US. 2016-02-18.
  3. Web site: "Never Eat Alone" Author Keith Ferrazzi: Business Relationships. 2007-11-12. cbsnews.com. 2015-05-13.
  4. Web site: NY Times Best Seller List. 2009-06-14. The New York Times. 2016-05-09.
  5. Web site: How Co-Elevation Positions Your Organization to Do More (With Less). Power. Rhett. 2018-06-06. Inc.com. 2019-12-29.
  6. Web site: Leading Without Authority by Keith Ferrazzi: 9780525575665 PenguinRandomHouse.com: Books. PenguinRandomhouse.com. en-US. 2019-12-29.
  7. Web site: Working With an Ex, and Keeping It Civil. 2006-04-30. The New York Times. 2015-05-13.
  8. Web site: The 10 Secrets of a Master Networker. 2003-01-01. Inc.com. 2016-02-18.
  9. News: You don't have to be well liked to succeed . . May 16, 2006.
  10. Web site: Keith Ferrazzi – Why Relationships Are Crucial to Success. 2014-02-19. wharton.upenn.edu. 2016-05-09.
  11. Web site: Networking In The Internet Era: An Interview With Keith Ferrazzi. Forbes. 2016-02-18.
  12. Web site: 28 May 2020. It is a time for us—all of us—to reboot the workplace. 17 August 2020. Fast Company.