| Keith Ferrazzi | |
| Birth Place: | Pennsylvania |
| Nationality: | American |
| Alma Mater: | Yale University Harvard Business School |
| Notable Works: | Never Eat Alone Who's Got Your Back? |
| Ferrazzi Greenlight (Founder & CEO) | |
Keith Ferrazzi is an American author and entrepreneur.[1] He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles, California-based research and consulting firm.[2] He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?[3] [4] Keith Ferrazzi first created the term co-elevation[5] in 2017, as he was writing the book, Leading Without Authority: How Co-Elevation Is Redefining Collaboration and Transforming Our Teams,[6] with the publisher Penguin Random House.
Ferrazzi was born and grew up in Pennsylvania.[7] He attended Yale University, where he founded the Sigma Chi chapter there, and Harvard Business School.[8]
After graduating from Harvard, he joined management consulting firm Deloitte as an entry-level analyst, and rose to become the company's chief marketing officer (CMO).[9] At age 32, he was hired by Starwood as CMO, reportedly the youngest CMO in the Fortune 500 at the time.[9] In 2000, he left to found YaYa Media, an entertainment and marketing company, which he sold to investment company American Vantage in 2003.[9]
Ferrazzi left YaYa Media to found Ferrazzi Greenlight, a Los Angeles-based strategic consulting firm, and its associated Greenlight Research Institute. The company and institute focus on the importance of positive relationships to business success.[10]
Ferrazzi has written two networking books that were New York Times bestsellers.
His first book, Never Eat Alone, was based on his networking experiences, and was published in 2005.[11]
His second book, Who's Got Your Back?, followed up and expanded on the themes from his first book, and was published in 2009.
In 2020, he wrote a new book, Leading Without Authority. Keith Ferrazzi discusses how "co-elevation" will transform peers into joint task teammates.[12]