Keep It Burnin Explained

Keep It Burnin
Type:single
Artist:Future featuring Kanye West
Album:I Never Liked You and Donda 2
Released:May 6, 2022
Recorded:2022
Genre:Trap
Length:3:27
Label:
Producer:
Chronology:Future
Prev Title:Wait for U
Prev Year:2022
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Next Year:2022

"Keep It Burnin" (stylized in all caps) is a song by American rapper Future featuring fellow American rapper Kanye West. It was first released on April 29, 2022, from Future's ninth studio album I Never Liked You, with an accompanying music video. It was sent to Italian contemporary hit radio on May 6, 2022, as the third official single from the album.[1]

Background

The song was originally recorded for Kanye West's album Donda 2. An early version with unfinished vocals appeared on an early version of the album from West's $200 Stem Player, but was removed shortly after.[2] This version notably contains an interpolation of "Burning Down the House" by new wave band Talking Heads.[3]

Composition and lyrics

The song features a "progressive" trap production,[4] over which the two artists reflect on where they each came from.[5] Kanye West addresses his divorce from Kim Kardashian, first referencing buying a house next to hers ("I'ma buy a home next to your home if I miss you"). He also makes references to Kardashian's lack of support for his 2020 presidential campaign, as well as his plan to run for president again in 2024: "Rubbin' on your ass but your mouth is the issue / When you run for '24, I bet your spouse gon' be with you".[6] [7] Meanwhile, Future raps about his journey to fame and his past ("Seen too much violence, done seen too much death / Bodies on bodies, got a gang full of them / Raised by gangsters, prostitutes and pimps").

Music video

The official music video was directed by Rick Nyce. In it, Future and Kanye West are seen under a circular spotlight in a warehouse, surrounded by darkness, through bird's-eye view. Both are dressed in all black, while Future wears a hood and sunglasses and West's face is covered with a black mask.[8] [9] They rap and show some dance moves while surrounded by their crews.[10] [11]

Release history

Region! scope="col"
DateFormatLabel
ItalyMay 6, 2022Contemporary hit radio

Notes and References

  1. Web site: Future. EarOne. it. June 15, 2022.
  2. Web site: Bustard . Andy . Future & Kanye West Embrace The Dark Side In 'Keep It Burning' Video . . April 29, 2022.
  3. Web site: Robinson . Ellie . Kanye West adds 12 more 'Donda 2' songs to Stem Player . . February 25, 2022.
  4. Web site: Cole . Alexander . Future & Kanye West Set If Off On "Keep It Burnin" . . April 29, 2022.
  5. Legaspi . Althea . Future Previews New LP With 'Keep It Burnin' Video Featuring Kanye West . . April 29, 2022.
  6. Dailey . Hannah . Kanye West Seems to Call Out Kim Kardashian on Future's 'Keep It Burnin': 'Your Mouth Is the Issue' . . April 29, 2022.
  7. Web site: Curto . Justin . Ye Still Burns for Kim Kardashian on Future's 'Keep It Burnin' . . April 29, 2022.
  8. Web site: Kearns . Sarah . See Future and Kanye in the New "Keep It Burnin" Music Video . . April 29, 2022.
  9. Web site: Brown . Preezy . Future And Kanye West "Keep It Burnin" In New Music Video . . April 29, 2022.
  10. Web site: Okon . Wongo . Future And Kanye West Find The Good In Destruction In Their Rebellious 'Keep It Burning' Video . . April 29, 2022.
  11. Web site: Powell . Jon . Future and Kanye West "KEEP IT BURNIN" in new visual . . April 29, 2022.

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