Kavita Radheshyam Animal Movement | |
Founded Date: | August 2011 |
Founder: | Kavita Radheshyam |
Location: | India, Internet |
Focus: | Animal rights |
Homepage: | http://www.kavitaradheshyam.in |
The Kavita Radheshyam Animal Movement (KRAM) is an internet-based animal rights movement started by Bollywood actress and animal activist Kavita Radheshyam.[1] Radheshyam held a naked photo shoot to spotlight cruelty against animals in India, and became the brand ambassador for the International Organization for the Protection of Animals (OIPA), an Italian-based animal rights group.[2] Unsatisfied with the way the organization worked, Kavita left and started KRAM.[3]