Katarzyna Sanak-Kosmowska Explained

Katarzyna Sanak-Kosmowska
Birth Date:1984 12, df=y
Citizenship:Polish
Alma Mater:Jagiellonian University
Occupation:Marketing theorist,
academic
Website:sanak.pl

Katarzyna Julia Sanak-Kosmowska (born 21 December 1984) is a Polish marketing and public relations theorist and researcher, assistant professor at the Marketing Department at the Kraków University of Economics.

Biography

She was born in 1984 as the daughter of Marek Sanak, a molecular biologist; and Iwona Sanak, a dentist. She attended the Bartłomiej Nowodworski High School in Kraków, where she passed the matriculation exam. Subsequently, she graduated with Bachelor's (2006) and Master's degree (2008) in management and marketing from the Jagiellonian University.[1] [2] [3] In 2006, she studied at the IECS – The Strasbourg Graduate School of Management within the Socrates-Erasmus programme. In 2010, she graduated with master's degree in psychology from the Jagiellonian University.

Initially, she became an online marketing and social media specialist, and conducted trainings for private companies. In 2015, she started working as an assistant in the Department of Marketing at the Kraków University of Economics. There, she has been holding an assistant professorship since October 2017, after having obtained a PhD in economics in the field of management sciences in 2017 at the Kraków University of Economics, on the basis of the dissertation The Role of Social Networking Sites in Brand Marketing Communication supervised by Jan W. Wiktor. She has also been teaching at the Jagiellonian University, starting in 2020.[4]

In May 2021, she became the coordinator of the “UEK Pomaga” (UEK Helps) project, aimed at “building social responsibility in the academic community”, among others by “supporting pro-ecological attitudes” and providing various forms of assistance “in the name of implementing the principle of social solidarity”, implemented within the “UEK Responsible” Program at the Kraków University of Economics.[5] [6] Since October 2021, she has been the director of the MBA CSB+ Master Program at the Kraków School of Business at the Kraków University of Economics.[7] She coordinates the School of Elementary Academic Didactics at the Kraków University of Economics.[8]

She published her PhD as a monograph in 2018, and by 2022 she co-authored six other books and more than twenty papers in academic journals and contributed more than twenty chapters to monographs. In her research, she focused mainly on the issues of marketing communication, psychology of consumer behaviour and digital marketing.[9] She researched on the impact of advertising on consumers, remembering ads, cognitive errors, manipulation and persuasion techniques in advertising, open innovation and crowdsourcing.

She was elected a member of the Polish Scientific Society of Marketing (2017), American Marketing Association (2018), International Association of Researchers and Scientists in Latvia[10] and the Spokesmen of Science Association (2018).

She has been teaching at the Children's University at the Kraków University of Economics since 2011. For several years, she has been teaching at various children's universities around Poland. In February 2018, she has been visiting at the HAMK Häme University of Applied Sciences within the Erasmus program. She has been visiting also at the Vienna University of Economics and Business, Santo Domingo Institute of Technology and Clark University. She completed several teaching and training courses, including the course Masters of Didactics provided by the Ghent University. In 2021, she has co-written a critical performance on ageism shown at the .[11] [12]

In 2017 and 2018, she was awarded the Kraków University of Economics Rector's Award as the “lecturer best rated by the students”.

Books

As author

As editor

Awards

Notes and References

  1. Web site: Katarzyna Sanak-Kosmowska w bazie Ludzi nauki. nauka-polska.pl. 21 July 2019. Polish.
  2. Web site: Katarzyna Sanak-Kosmowska. The Spokesmen of Science. 9 September 2020. Polish.
  3. Web site: Curriculum Vitae. sanak.pl. https://web.archive.org/web/20211019000841/https://sanak.pl/?page_id=2. 19 October 2021. 19 October 2021. Polish.
  4. Web site: Katarzyna Sanak-Kosmowska . uj.edu.pl. https://web.archive.org/web/20210825134139/https://www.usosweb.uj.edu.pl/kontroler.php?_action=katalog2%2Fosoby%2FpokazOsobe&os_id=16953. 26 November 2021. 25 August 2021. Polish.
  5. Web site: Powołano koordynatorów i zespoły w ramach Programu "UEK Odpowiedzialny" . https://web.archive.org/web/20220116183730/https://uek.krakow.pl/artykuly/aktualnosci/powolano-koordynatorow-i-zespoly-w-ramach-programu-uek-odpowiedzialny. 2022-01-16. 2021-05-14. uek.krakow.pl. Polish.
  6. Web site: O projekcie. https://web.archive.org/web/20220116183715/https://odpowiedzialny.uek.krakow.pl/pomaga/o-projekcie/. 2022-01-16. 2021. odpowiedzialny.uek.krakow.pl. Polish.
  7. Web site: Faculty. Cracow School of Business. 19 October 2021. https://web.archive.org/web/20211019153441/https://www.ksb.biz.pl/en-GB/faculty/mba-csb--master/faculty. 2021-10-19.
  8. Web site: Szkoła Podstaw Dydaktyki Akademickiej UEK . https://web.archive.org/web/20220119144139/https://cjk.uek.krakow.pl/spda/. 2022-01-19. 2022-01-19. uek.krakow.pl. Polish.
  9. Web site: Katarzyna Sanak-Kosmowska. wydawnictwadrugie.pl. 9 September 2020. Polish.
  10. Web site: Kongres MBA 2021 Prelegenci. https://web.archive.org/web/20220313122150/https://kongresmba.pl/prelegenci/. 13 March 2022. 2022. kongresmba.pl. Polish. 13 March 2022.
  11. Web site: Nie psujcie nam świata. oees.pl. https://web.archive.org/web/20211121215249/https://oees.pl/wp-content/uploads/2021/09/NIE-PSUJCIE-NAM-SWIAT-opis-projektu.pdf. 26 November 2021. 21 November 2021. Polish.
  12. Web site: OEES 2021: Performance oraz sesja Q&A: "Nie psujcie nam świata". 25 November 2021. Open Eyes Economy. 26 November 2021. Polish.
  13. Web site: Publikacje. sanak.pl. https://web.archive.org/web/20211019000912/https://sanak.pl/?page_id=9. 19 October 2021. 19 October 2021.
  14. Web site: Information Asymmetry in Online Advertising . routledge.com. 2021. https://web.archive.org/web/20210926202623/https://www.routledge.com/Information-Asymmetry-in-Online-Advertising/Wiktor-Sanak-Kosmowska/p/book/9780367652128 . 27 September 2021. 26 September 2021 .
  15. Web site: Evaluating Social Media Marketing. Social Proof and Online Buyer Behaviour. routledge.com. 2022. https://web.archive.org/web/20211201214323/https://www.routledge.com/Evaluating-Social-Media-Marketing-Social-Proof-and-Online-Buyer-Behaviour/Sanak-Kosmowska/p/book/9780367646523 . 23 December 2021. 1 December 2021 .
  16. Web site: Uniwersytet i edukacja wobec wyzwań współczesności. https://web.archive.org/web/20220215170555/https://fundacjagap.pl/wp-content/uploads/2022/01/Uniwersytet-i-edukacja-wobec-wyzwan-wspolczesnosci.pdf. 2022-02-15. 2021. Uniwersytet Ekonomiczny w Krakowie. Polish. 2022-02-17.
  17. Web site: Uniwersytet Odpowiedzialny. Edukacja w zakresie przedsiębiorczości cyfrowej. Podręcznik dla nauczycieli i rodziców. https://web.archive.org/web/20220215170641/https://fundacjagap.pl/wp-content/uploads/2022/01/PODRECZNIK_Edukacja-w-zakresie-przedsieb.-cyfr.pdf. 2022-02-15. 2021. Uniwersytet Ekonomiczny w Krakowie. Polish. 2022-02-17.

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