Kasautii Zindagii Kay (2001 TV series) explained

Camera:	Multi-Camera
Runtime:	24 minutes
Producer:	Ekta Kapoor Shobha Kapoor
Executive Producer:	Niel Singh
Starring:	Cezzane Khan Shweta Tiwari Hiten Tejwani Ronit Roy Urvashi Dholakia
Opentheme:	Babul Supriyo and Priya Bhattacharya
Theme Music Composer:	Lalit Sen
Country:	India
Language:	Hindi
Network:	Star Plus
Related:	Kasautii Zindagii Kay (2018 TV series)
First Aired:	^[1]
Num Seasons:	1
Num Episodes:	1,423

Kasautii Zindagii Kay is an Indian Hindi-language television series produced by Ekta Kapoor's Balaji Telefilms on StarPlus.^{[2] [3]} The show starred Shweta Tiwari, Cezzane Khan later replaced by Hiten Tejwani, Ronit Roy and Urvashi Dholakia.^[4] The show aired from 29 October 2001 to 28 February 2008. The whole series is digitally available on Disney+ Hotstar. The show was one of the most longest running television show of Star Plus. The show explored the story of star-crossed lovers Anurag and Prerna, various stages of their love and life as well as the lives of their children and grandchildren.

Plot

Anurag and Prerna fall in love with each other, only for fate to time and again separate them. Komolika and Rishabh Bajaj are vital catalysts in the story. Over a span of sixty years in the show, the story revolves around Anurag, Prerna, and their children Prem, Sneha, and eventually progressing to their grandchildren.

Chapters

Chapter No.	Episodes	Chapter Title
Chapter 1	1 - 26	Prerna and Anurag are in love. Mohini, Anurag's mother wants him to marry Komolika.
Chapter 2	27 – 67	Anurag marries Komolika due to his mother's emotional blackmail; Prerna is pregnant with his child.
Chapter 3	67 – 108	Moloy recovers from coma and learns about Anurag and Komolika's marriage.
Chapter 4	109 – 164	Komolika and Anurag's divorce.
Chapter 5	165 – 210	Prerna marries Rishabh Bajaj to protect the assets of Basu family.
Chapter 6	211 – 276	Bajaj's wife Menaka poses problems for Bajaj as they are not divorced yet.
Chapter 7	277 – 330	Bajaj disappears after his accident. Prerna and Anurag get engaged and married happily.
Chapter 8	331 – 374	Bajaj creates problems in Anurag and Prerna's paradise. He clicked intimate photos with Prerna in Pune by making her unconscious, later he used this photos to blackmail her with the help of Mr. Patel who was also involved in Prem's kidnapping.
Chapter 9	375 – 402	Prerna and Anurag's son Prem is abducted and dies due to the irresponsible behaviour of Prerna, who forgot Prem to pick up from school, before this she so many times ignored responsibility of Prem because of Kuki.
Chapter 10	403 – 441	Anurag and Prerna's marriage fell apart due to misunderstandings. Anurag marries Aparna leaving pregnant Prerna alone for her misdeed.
Chapter 11	442 – 472	Prerna is mad at Anurag and moves to Panchmeshwar with her daughter Sneha.
Chapter 12	473 – 511	After eight years, Sneha visits Anurag's house. Unwillingly and due to the pressurised situation Prerna decide to engage with Bajaj.
Chapter 13	512 – 572	Sneha fights leukaemia, Anurag and Prerna become closer due to her and have another child name Prem which left Bajaj to realize that Prerna only loves Anurag.
Chapter 14	573 – 623	Aparna's plot to murder Anurag.
Chapter 15	624 – 646	Prerna accused of Aparna's murder.
Chapter 16	647 – 685	Anurag not showing interest to get back Prerna, so she decides to marry Bajaj because of Sneha. Madhavi expose her pregnancy because of Bajaj but Bajaj refused to accept Madhavi as well as his unborn child with her.
Chapter 17	686 – 757	Generation Leap: Shravan avenges his mother Aparna's death.
Chapter 18	758 – 781	Anurag, Prerna and Bajaj meet with a fatal accident. Prerna suffers from amnesia, she forgets her last past years and only remembers her marriage with Anurag. Later she regains her memory, and accuses Anurag of conspiracy but realises her mistakes and apologizes to Anurag.
Chapter 19	782 – 833	Bajaj's past comes out. Tanisha is Bajaj's child with Madhavi, whom he refused to accept to marry Prerna.
Chapter 20	834 – 873	Yudi is actually Prem.
Chapter 21	874 – 928	Yudi's transformation. Prerna takes charge to change Prem.
Chapter 22	929 – 993	Mukti and Yudi grow closer. Sharad assaults Mukti.
Chapter 23	994 – 1022	An attempt to take Prerna's life.
Chapter 24	1023 – 1048	Anurag marries Sampada, Prerna takes the blame for Sneha's offence.
Chapter 25	1049 – 1069	After five years: Anurag-Sampada live happily by taking Prem and Sneha's responsibility. Bajaj destroys his business and leaves his family alone to suffer and cuts all relations with his family after hearing conversation of Prerna and Anurag which reveals the truth that she only loves Anurag. Although Anurag provides shelter to Bajaj's family. Prerna returns from jail.
Chapter 26	1070 – 1101	Prem is shattered by Mukti's death
Chapter 27	1102 – 1163	Prem is taken to Panchameshwar for treatment.
Chapter 28	1164 – 1202	Aparna's attempt to murder Prerna.
Chapter 29	1203 – 1250	Kasak falsely frames Shravan for her condition and manipulates Bajaj against Shravan, who believe Kasak and took idiotic step by vowing to destroy Shravan. Prerna shoots Anurag.
Chapter 30	1251 – 1300	Twenty years later, Prerna's granddaughter Prerna (P2) is the protagonist. Anurag returns as Pratham Mittal.
Chapter 31	1301 – 1358	Sampada confesses her crime. Prerna apologises to Anurag. Anurag exposes Bajaj that he is still alive.
Chapter 32	1359 – 1394	Anurag exposes Komolika's plan.
Chapter 33	1395 – 1423	Komolika points the gun at Anurag, but Prerna takes the bullet to save Anurag but both Anurag and Prerna die in each other's arms. Komolika falls off the cliff and dies. Prerna and Anurag unite in death. Prem writes a book: Kasautii Zindagii Kay on Anurag and Prerna's life. Mr. Bajaj left alone forever and two true love birds unite after death.

Cast

Main

• Shweta Tiwari as Prerna Anurag Basu (née Sharma);(formerly Bajaj) – Rajesh and Veena's eldest daughter; Shekhar, Shivani, Mitali and Mahesh's sister; Anurag's wife; Bajaj's former wife; Prem, Sneha, Jr. Prem and Kasak's mother (2001–2008)
• Cezanne Khan / Hiten Tejwani as Anurag Basu – Moloy and Mohini's son; Nivedita, Rakhi and Tapur's brother; Prerna's husband; Komolika, Aparna and Sampada's ex-husband; Prem, Sneha and Jr. Prem's father; Shravan's adoptive father (2001–2007) / (2007–2008)
• Urvashi Dholakia as Komolika (Majumdar) Basu – Uma's daughter; Subrato's wife; Anurag and Akash's ex-wife; Prem and Shravan's foster mother (2001–2008)
• Ronit Roy as Rishabh Bajaj – Mahesh's brother; Menka's ex-husband; Prerna's contractual and ex-husband; Vishakha, Tushar, Kukki, Tanisha and Kasak's father; Sneha's adoptive father (2002–2008)

Recurring

• Deepak Qazir as Moloy Basu – Pranay and Sanjay's brother; Mohini's husband; Rakhi, Nivedita, Anurag and Tapur's father; Prem, Diya, Sneha and Jr Prem's grandfather (2001–2005) (deceased)
• Kannu Gill as Mohini Basu – Moloy's wife; Rakhi, Nivedita, Anurag and Tapur's mother; Prem, Diya, Sneha and Jr. Prem's grandmother; Sharavan's adoptive grandmother (2001–2008)
• Yatin Karyekar as Pranay Basu – Moloy and Sanjay's brother; Yamini's husband; Subroto, Anirudh and Kajol's father (2001–2003)
• Niyati Joshi as Yamini Basu – Pranay's wife; Subroto, Anirudh and Kajol's mother (2001–2006)
• Naveen Saini as Sanjay Basu – Moloy and Pranay's brother; Geeta's husband; Samay and Shulabh's father (2001–2005)
• Monica Pradhan / Jayati Bhatia as Geeta Basu – Sanjay's wife; Samay and Shulabh's mother (2001–2006)
• Poonam Narula / Smita Bansal as Nivedita Basu Sengupta – Moloy and Mohini's second daughter; Rakhi, Anurag and Tapur's sister; Anupam's wife (2001–2003)/(2006)
• Prachi Thakker as Rakhi Basu Sengupta – Moloy and Mohini's eldest daughter; Nivedita, Anurag and Tapur's sister; Praveen's wife; Diya's mother (2001–2007)
• Aparna Jaywant as Tapur Basu – Moloy and Mohini's youngest daughter; Anurag, Nivedita and Rakhi's sister (2001–2003)
• Manish Goel / Hiten Paintal as Anupam Sengupta – Chaini's second son; Praveen and Indraneel's brother; Nivedita's husband (2001–2003) / (2006)
• Manav Gohil / Tarun Khanna as Praveen Sengupta – Chaini's eldest son; Anupam and Indraneel's brother; Rakhi's husband; Diya's father (2001–2004)
• Ankur Nayyar / Pracheen Chauhan / Prem Agarwal / Vishal Puri / Aashish Kaul as Subroto Basu – Pranay and Yamini's elder son; Anirudh and Kajol's brother; Shivani's ex-husband; Komolika's husband (2001–2006)
• Tasneem Sheikh / Prerna Shah as Kajol Basu Sharma – Pranay and Yamini's daughter; Anirudh and Subroto's sister; Mahesh's wife (2001–2003)
• Rushad Rana as Anirudh Basu – Pranay and Yamini's younger son; Subroto and Kajol's brother (2001–2002)
• Hitesh Kriplani as Samay Basu – Sanjay and Geeta's elder son; Shulabh's brother (2001–2005)
• Om Bhanushali as Shulabh Basu – Sanjay and Geeta's younger son; Samay's brother (2001–2005)
• Nandita Thakur as Veena Sharma – Rajesh's wife; Shekhar, Prerna, Shivani, Mitali and Mahesh's mother; (2001–2008)
• Manoj Pandey as Shekhar Sharma – Rajesh and Veena's elder son; Prerna, Shivani, Mitali and Mahesh's brother; Suman's husband (2001–2004)
• Kusumit Sana as Shivani Sharma – Rajesh and Veena's second daughter; Prerna, Shekhar, Mitali and Mahesh's sister; Subroto's former wife (2001–2003)
• Kishwer Merchant as Mitali Sharma – Rajesh and Veena's youngest daughter; Prerna, Shekhar, Shivani and Mahesh's sister (2001–2004)
• Shivani Gosain as Suman Sharma – Shekhar's wife (2001–2004)
• Mahesh Pandey as Mahesh Sharma – Rajesh and Veena's younger son; Prerna, Shekhar, Shivani, and Mitali's brother; Kajol's husband (2001–2004)
• Anand Suryavanshi / Vivek Mushran / Nasir Khan as Vineet Khanna – Anurag's business partner and best friend; Madhavi's husband; Tanisha's adoptive father (2001–2006)
• Sonal Sehgal / Vaishnavi Mahant as Advocate Madhavi Bose Khanna – Menaka's sister; Vineet's wife; Tanisha's mother (2004–2006)
• Poonam Joshi as Jyoti – Prerna's best friend (2001–2002)/(2003–2004)
• Sikandar Kharbanda as Indraneel Sengupta – Chaini's youngest son; Anupam and Praveen's brother; Komolika's spy (2002–2008)
• Himani Shivpuri as Chaini Sengupta – Praveen, Anupam and Indraneel's mother; (2002–2003)
• Mini Ribeiro as Uma Majumdar – Komolika's mother (2001–2002)
• Prashant Bhatt as Akash Dasgupta – Komolika's former husband (2002)
• Ruby Bhatia as Menaka Bose – Madhavi's sister; Rishabh's-wife; Tushar, Vishakha and Kukki's mother; (2002–2003) (Dead)
• Vishal Sabnani as Tushar Bajaj – Rishabh and Menaka's son; Prerna's adopted son; Vishakha and Kukki's brother; Tanisha and Kasak's half-brother; Doris's husband; Tara, Jwala, Gargi and Kanishta's father (2002–2008)
• Suzanne Bernert as Doris Bajaj – Tushar's wife; Tara, Jwala, Gargi and Kanishta's mother (2006–2008)
• Tarana Raja / Preeti Puri / Amita Chandekar as Vishakha Bajaj – Rishabh and Menaka's elder daughter; Tushar and Kukki's sister; Tanisha and Kasak's half-sister; Tanvi's mother (2002–2007)
• Mansi Parekh / Garima Bhatnagar as Kokila 'Kukki' Bajaj – Rishabh and Menaka's younger daughter; Tushar and Vishakha's sister; Tanisha and Kasak's half-sister; Tanvi's adoptive mother (2004–2007)
  • Swapnali Kulkarni as Child Kokila "Kukki" Bajaj (2002–2003)
• Geetanjali Tikekar as Aparna Ghosh – Anurag's ex-wife; Shravan's mother; Kritika's grandmother (2003–2007)
• Yash Tonk as Debo – Anurag's friend; Aparna's ex-husband; Shravan's father; Kritika's grandfather (2004)
• Unknown as Prem Basu – Anurag and Prerna's elder son; Sneha and Jr. Prem's brother; Kasak's half-brother (2002–2003) (Dead)
• Jennifer Winget as Sneha Basu Gill – Anurag and Prerna's daughter; Bajaj's adopted daughter; Prem and Jr. Prem's sister; Kasak's half-sister; Sharad's ex-wife; Omi's wife; Jr. Prerna's mother (2005–2007)
  • Shriya Sharma as Child Sneha Basu (2004–2005)
• Shabbir Ahluwalia as Omi Gill – Sneha's second husband; Jr. Prerna's father (2006–2007)
• Moonmoon Banerjee as Sampada Basu – Anurag's wife (2005–2007)
• Karanvir Bohra / Vikas Sethi as Jr. Prem Basu – Anurag and Prerna's younger son; Prem and Sneha's brother; Kasak's half-brother; Devki's husband; Palchin's widow; Dhara and Rudraksh's father (2005–2008)
• Tina Parekh as
  • Mukti Deshmukh – Jeevan's daughter; Jr. Prem's love interest (2005–2006) (Dead)
  • Devki Basu – Mukti's lookalike; Jr. Prem's second wife; Rudraksh's mother (2006–2008)
• Shubhangi Atre / Monika Singh / Shriya Bisht as Palchin Verma Basu – Jr. Prem's ex-wife; Dhara's mother (2007–2008)
• Kratika Sengar Dheer as Jr. Prerna "P2" Gill Garewal – Sneha and Omi's daughter; Saksham's love interest; Nihal's wife (2007–2008)
• Naman Shaw as Nihal Garewal – Devyana's younger son; Vardaan's brother; Jr. Prerna's husband (2007–2008)
• Wasna Ahmed as Dhara Basu Garewal – Jr. Prem and Palchin's daughter; Rudraksh's half-sister; Vardaan's wife (2007–2008)
• Mridul Sanghvi as Vardaan Garewal – Devyana's elder son; Nihal's brother; Dhara's husband (2007–2008)
• Deepak Bajaj as Rudraksh Basu – Jr. Prem and Devki's son; Dhara's half-brother (2007–2008)
• Rakshanda Khan as Advocate Dorasti – Lawyer (2005)
• Amar Upadhyay / Sanjeet Bedi as Advocate Mahesh Bajaj – Rishabh's brother; Yuvraj's father (2005–2007)
• Sanjay Batra as Jeevan Deshmukh - Bajaj family's driver and Mukti's father (2005–2006)
• Tuhina Vohra as Devyana Garewal - Nihal's mother (2007–2008)
• Karan Singh Grover as Sharad Gupta - Sneha's ex-husband (2005–2006)
• Ravi Jhankal as Mr. Verma - Palchin's father (2007)
• Pratap Sachdev as Mr. Gupta - Bajaj's friend (2003–2006)
• Anju Mahendru as Kamini Gupta - Sharad's mother (2005–2006)
• Amit Singh Thakur as Shailendra Gupta - Sharad's father (2005–2006)
• Karan Patel as Karan (2005–2006)
• Sai Deodhar as Debonita - Komolika's niece (2006)
• Jitendra Trehan as Baba - Sampada's father (2006–2007)
• Lucky Raajput as Lucky - Yudi's friend (2006)
• Navneet Nishan as Anahita Gill - Omi's aunt (2006–2007)
• Ankita Bhargava Patel as Shipra - Omi's girlfriend (2006)
• Sunny Nijar as Saksham - Jr. Prerna's love interest (2007) (Dead)
• Jatin Shah as Yuvraj Bajaj - Mahesh and Nandini's son (2006) (Dead)
• Prachi Desai as Prachi Chauhan - Gurukul's student (2007)
• Sandeep Baswana as Dr. Jatin - Devki's doctor (2007)
• Barkha Bisht as Diya Sengupta – Rakhi and Praveen's daughter; Prem, Sneha and Jr. Prem's cousin (2005)
• Abhinav Kapoor / Pradeep Kharab / Puneet Sachdev as Shravan Basu – Aparna and Debo's son; Anurag's adoptive son; Tanisha's husband; Kritika's father (2005–2007)
  • Chintan Shah as Child Shravan Basu
• Shubha Verma as Tanisha Khanna Basu – Rishab and Madhvi's daughter; Vinit's adoptive daughter; Vishaka, Tushar and Kukki's half-sister; Shravan's wife; Kritika's mother (2005–2007)
• Gazala Selmin as Kritika Basu – Sharavan and Tanisha's daughter (2007–2008)
• Surveen Chawla / Parineeta Seth as Kasak Bajaj – Prerna and Rishab's daughter; Vishakha, Tushar, Kukki, Tanisha, Prem, Sneha and Jr. Prem's half-sister; Shravan's ex-fiancée; Kritika's surrogate mother (2005–2006) / (2007) (Dead)
• Nidhi Uttam as Tara Bajaj – Tushar and Doris' eldest daughter; Jwala, Gargi and Kanishtha's sister (2007–2008)
• Praneeta Sahu as Jwala Bajaj – Tushar and Doris' second daughter; Tara, Gargi and Kanishtha's sister (2007–2008)
• Sreejita De as Gargi Bajaj – Tushar and Doris' third daughter; Tara, Jwala and Kanishtha's sister (2007–2008)
• Rudrakshi Shetty as Kanishtha Bajaj – Tushar and Doris' youngest daughter; Tara, Jwala and Gargi's sister (2007–2008)
• Shriya Parekh as Taanvi Bajaj - Visakha and Aditya's daughter; Kukki's adopted daughter (2007–2008)

Special appearances

Jeetendra	at completion of 1000 episodes
Tushar Kapoor
Ekta Kapoor
Shobha Kapoor
Kajol	guest appearance for condolence of Prem's death
Smriti Irani
Sakshi Tanwar
Mouli Ganguly
Juhi Parmar	cameo to promote Kumkum - Ek Pyara Sa Bandhan and as a guest appearance for condolence of Prem's death
Aamna Sharif	cameo to promote Kahiin to Hoga
Anita Hassanandani	cameo to promote Kkavyanjali
Eijaz Khan
Prachi Desai	cameo
Pallavi Subhash	cameo to promote Karam Apnaa Apnaa
Mohammed Iqbal Khan
Jay Bhanushali	cameo to promote Kayamath
Panchi Bora
Sara Khan	cameo to promote Sapna Babul Ka...Bidaai
Parul Chauhan
Arjun Bijlani	cameo to promote Miley Jab Hum Tum
Sanaya Irani
Harshad Chopda	cameo to promote Kis Desh Mein Hai Meraa Dil
Additi Gupta

Production

Development

Kapoor stated that Anurag was named after her director friend and Prerna was named after her father's friend Prem Chopra's daughter.^[5]

The series was filmed at sets in Killick Nixion studio, set number 7 B in Mumbai.^[6] In early 2003, a sequence was filmed at Australia.^[7]

In October 2003, the series had a crossover with Des Mein Niklla Hoga Chand.^{[8] [9]}

In 2005, the series was filmed at Singapore and Malaysia (Episode 708 - Episode 721).

In 2007, Khan was replaced by Hiten Tejwani in the series.^[10]

Cancellation

In November 2007, Kasautii was confirmed going off-air in January 2008.^[11] However it ended on 28 February 2008 for which Kapoor stated, "I won't deny that the TRPs of Kasautii… had gone down quite a bit and moreover, I didn't have a story to tell."^[12]

Reboot series

See main article: article and Kasautii Zindagii Kay (2018 TV series).

A reboot of the show, also titled Kasautii Zindagii Kay, was aired on Star Plus from 25 September 2018 to 3 October 2020 for two years which did not sustain expected ratings unlike this series.^{[13] [14]} This reboot has been remade in Kannada language on Star Suvarna titled Premloka.^[15]

Reception

Critics

Rediff.com stated, "One nice thing about Kasauti... is that all characters in the serial are very strong. Be it the protagonists or antagonists, every character stands on firm ground."^[16]

Ratings

Kasautii Zindagii Kay became the third-longest running and top rated Hindi GEC series after Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii— all three of which were produced by Balaji Telefilms.^{[17] [18]} The show recorded one of the highest TRPs helping StarPlus maintaining its top position.^{[19] [20] [21] [22]}

It began with an average ratings of 4.44 while in 2002, 2003, 2004 it grows to an average TRP of 7.51, 8.83 and 9.14 respectively.^[23] Kasautii garnering 9.9 TVR as on 18 November 2003 at third position.^[24] The crossover episode between Des Mein Niklla Hoga Chand and Kasautii during October 2003 garnered 14+ TVR.^[25]

While in 2005, it maintained its third position with 10.93 TVR while the following year it dropped 8.78 TVR despite maintaining its position.^[26]

In second week of January 2007, Kasautii continued to be third with a declined rating of 5.6 TVR.^{[27] [28]}

Being one of the top-rated Indian television series maintaining its position in top 10 programs until 2008, it dropped to eleventh position in January 2008 after which it was soon cancelled.^[29]

Awards

See main article: List of accolades received by Kasautii Zindagii Kay.

Soundtrack

The Kasautii Zindagii Kay soundtrack has recorded more than hundred tracks during its airing from 2001 to 2008 and won several awards. The tracks include versions of Bollywood hit songs Kya Pyaar Karoge Mujhse,^[30] Ajeeb Dastan Hai Yeh,^[31] Hum Bewafa Hargiz Na Thay,^[32] Kal Ho Naa Ho, Jiyen To Jiyen Kaisy^[33] and Do Ajnabi Kidar Ja Rahy Hain.

Original serial versions

External links

• • Kasautii Zindagii Kay on Hotstar
• (Star TV)

Notes and References

1. Web site: Ekta Kapoor shares how Kasautii Zindagii Kay and Kutumb 'busted the rating charts' 18 years ago. The Times of India.
2. Web site: Kasautii Zindagi Kay TV basti. tvbasti.com. 25 October 2012. dead. https://archive.today/20130205055530/http://www.tvbasti.com/tvshow/Kasautii-Zindagii-Kay/453. 5 February 2013. dmy-all.
3. Web site: Kasautii Zindagi Kay Episodes. briyanshu.blogspot.com. 25 October 2012. dead. https://web.archive.org/web/20140607011602/http://briyanshu.blogspot.com/2008/07/kasautii-zindagii-kay-ep-36-42.html. 7 June 2014. dmy-all.
4. Web site: Audiences are used to seeing characters dying and coming back. tellychakkar.com. 25 October 2012. https://web.archive.org/web/20121213061516/http://www.tellychakkar.com/y2k4/september/8sep/bottom-interview.htm. 13 December 2012. dead.
5. Web site: Ekta Kapoor on Kasautii Zindagii Kay 2: I am nervous as whenever my shows are too hyped, they usually don't work. The Times of India.
6. Web site: Kutte kya mean hai. Mumbai Mirror.
7. Web site: 'Kyunki...' storyline moving to Australia. live. https://web.archive.org/web/20090108231048/https://www.indiantelevision.com/headlines/y2k3/jan/jan79.htm. 8 January 2009. Indian Television dot com.
8. Web site: Star Plus to marry 'Kasauti' and 'Des Mein' in special show. Indian Television dot com.
9. Web site: Two 'K 'serials to overlap today. Hindustan Times.
10. News: Kasauti Zindagi Kay 2: After playing Anurag, Hiten Tejwani to play Mr Bajaj? Here's the truth. India Today.
11. Web site: Finally... the 'Kasautii' ends!. Daily News and Analysis.
12. Web site: It's their loss if they don't understand the power of Balaji. Mumbai Mirror.
13. Web site: Erica Fernandes begins shooting for Kasautii Zindagii Kay promo. The Times of India. 9 July 2018. 9 July 2018. https://web.archive.org/web/20180813140439/https://timesofindia.indiatimes.com/tv/news/hindi/erica-fernandes-begins-shooting-for-kasautii-zindagii-kay-promo/articleshow/64916490.cms. 13 August 2018. live.
14. Web site: Kasautii Zindagii Kay wraps up on October 3. Mumbai Mirror.
15. Web site: Vijay Suriya's 'Premaloka' to premiere on July 22 - Times of India. The Times of India. 4 December 2019. https://web.archive.org/web/20190720003217/https://timesofindia.indiatimes.com/tv/news/kannada/vijay-suriyas-premaloka-to-premiere-on-june-22/articleshow/70123796.cms. 20 July 2019. live.
16. Web site: Do soap stars watch their own shows?. Rediff.com.
17. Web site: The rise and rise of Ekta Kapoor. 11 February 2017. India Today.
18. Web site: Ekta Kapoor gets nostalgic as Kasauti Zindagi Kay 2 premiere nears, thanks Shweta Tiwari, Cezanne Khan and Urvashi Dholakia. India Today.
19. Web site: Crorepati Gone, Star To Slug It Out For 9-10 Pm Money. Business Standard.
20. Web site: 'Des Mein' ousts 'Kyunki..' & 'Kahaani..' from No. 1 position. Indiantelevision.org. 29 October 2014. 19 May 2003. https://web.archive.org/web/20141029223900/http://www.indiantelevision.org.in/headlines/y2k3/may/may133.htm. 29 October 2014. live.
21. Web site: STAR's airtime rates up 20% for prime time spots. The Economic Times.
22. Web site: Star Plus Six It's Break; Zee Improvide: Hindi JC Study. Indian Television dot com.
23. Web site: A case study on how the 3 most celebrated shows retained their premier position over four years..... Indian Television. live. https://web.archive.org/web/20200105094554/https://www.indiantelevision.com/special/y2k4/3ks.htm. 2020-01-05.
24. Web site: Jassi jaisi koi nahin, but uski TRP thik nahin. The Economic Times.
25. Web site: Adding to the content. live. https://web.archive.org/web/20200630094547/http://archive.indianexpress.com/news/adding-to-the-content/148330/14. 30 June 2020. The Indian Express.
26. Web site: TELEVISION 2006 Reality ruled the roost. live. https://web.archive.org/web/20210325172645/https://www.tribuneindia.com/2006/20061231/spectrum/tv.htm. 25 March 2021. The Tribune (India).
27. Web site: Zee closes in on Star Plus top spot. live. https://archive.today/20210125152425/https://m.rediff.com/money/2007/sep/14zee.htm. 25 January 2021. Rediff.com.
28. Web site: Sonys prime time TRPs plummet. The Financial Express.
29. Web site: Dramatic twist in long-running Star-Balaji soap. Live Mint.
30. Web site: Kya Pyaar Karoge Mujhse (Dil Mera Pooch Raha Hai) - Kasauti Zindagi Kay - All Versions . youtube.com . 8 January 2015.
31. Web site: Kasauti Zindagi Kay Anurag & Prerna Ajeeb Dastan Hai Yeh All Versions JUKE BOX . youtube.com . 8 January 2015.
32. Web site: Kasauti zindagi ki (hum bewafaa hargish na the) . youtube.com . 8 January 2015.
33. Web site: Jiyen To Jiyen kaise [Kasauti-Zindagi-ki] [Serial] ]. youtube.com . 8 January 2015.