| Kasapreko Company Limited | |
| Type: | Private |
| Industry: | Beverage & Acoholic |
| Founder: | Dr Kwabena Adjei (President & Group Chairman) |
| Location City: | Spintex Road, Accra |
| Area Served: | Worldwide |
| Products: | Storm Energy Drink, Alomo (Gold, Black, Silver, Bitters), K20 Wisky, Royal Drinks(Apple,Cola,Orange,Lemon Splash,Honey Bee), Tonic Wine, Carnival Strawberry, Kalahari Bitters, Veraldo, Hi5 ChocoMalt. |
| Num Employees: | 580 |
| Location Country: | Ghana |
Kasapreko Company Limited (KCL) is a Ghanaian ISO 22000:2005 certified indigenous manufacturer and producer of alcoholic and non-alcoholic drinks. Alomo Bitters a herbal based alcoholic drink is KCL's flagship product.0537161294.[1] Kasapreko was 6th according to the 2012 Ghana Club 100 rankings.[2] In 2017 KCL was awarded top Ghanaian company in the competitive beverage sector by the Association of Ghana Industries.
Kaspreko was started in 1989 by Dr Kwabena Adjei[3] a Ghanaian businessman at Nungua in the Greater Accra Region of Ghana to provide quality and affordable drinks to Ghanaians.[4]
KCL Key brands include:
In 2020, the company decided to go into mass production of alcoholic hand sanitizers to fight against the novel coronavirus as result of shortage in the market.[9]
Kasapreko won the Outstanding Alcoholic Beverage Company of the Year at the 2019 West Africa Business Excellence Awards (WABEA).[10] In 2020 the company was one of twelve businesses that picked up honorary awards at the ninth Association of Ghana Industries (AGI) Ghana Industry and Quality Awards.[11]
On July 24, 2018, the company awarded one of Ghana's female influential movie stars Nana Ama Mcbrown the ambassadorial deal to promote their Royal Drinks product. The Royal products include Royal Apple, Royal Orange, Royal Cola, Royal Honey Bee, Royal Lemon Splash[12]
Diana Hamilton also has been unveiled as the new brand ambassador for Awake Purified Drinking Water.[13] The signed partnership deal would see the gospel award-winning musician promote the product to the companies' consumers.
In September 2017, the 'Kakai' hitmaker, Shatta Wale was unveiled by the KCL as the brand ambassador for Storm Energy Drink[14] at a thrilling atmosphere in Achimota Retail Center. The unveiling witnessed a trooping number of fans coming to embrace the occasion as it was one of the many milestones for the company. At the unveiling, the appointed ambassador made the following claims as quote “I want Ghanaians to be proud of things produced in the country. I accepted storm energy drink because it was made in Ghana. I would like Ghanaians to patronise the drink and products from Kasapreko even when they are outside the country,” he added.[15] On 19th July, 2023, the KCL awarded a contract renewal to Charlies Nii Armah popularly known as Shatta Wale as the brand ambassador for Storm Energy Drink.[16] [17]