Netmarble Explained

Netmarble Corporation
Native Name:넷마블 주식회사
Type:Public
Founder:Bang Jun-hyuk
Location:Guro District, Seoul, South Korea
Key People:Park Sean (CEO)[1]
Area Served:Worldwide
Products:Online games
Industry:Mobile game
Web game
Operating Income: KRW 294 billion (2016)[2]
Net Income: KRW 209 billion (2016)[3]
Assets: KRW 1,957 billion (2016)[4]
Equity: KRW 1,310 billion (2016)[5]
Owner:
Num Employees:3,000 non-consolidated in Korea (2016)[7]
Subsid:Kabam
Kung Fu Factory
Jam City, Inc. (minority stake)

Netmarble Corp. (Korean: 넷마블 주식회사) is a South Korean mobile game developer, which was founded in 2000 by Bang Jun-hyuk.

Overview

Netmarble developed in 2015 and released to the public that same year. As of 2019 L2R became one of the highest-grossing mobiles in the market; exceeding 924 million dollars in 11 months since its release. Currently, Netmarble continues to update and bring new content to L2R.

Netmarble produces role-playing mobile games. As of 2015, it had more than 3,000 employees and served over 120 countries worldwide. In May 2017, Bang took the company public, raising $2.4 billion.[8]

Netmarble has developed mobile games including Seven Knights, Raven (Evilbane in the U.S.) and Everybody's Marble. It also claims a large shareholder stake in SGN, a casual game developer, and has a strategic partnership with CJ ENM.[9]

Since 2015, the company has licensed Disney-owned properties to produce games such as (2015),[10] Disney Magical Dice (2016),[11] and (2017).[12] [13] [14] [15]

In 2017, Netmarble acquired North American interactive entertainment company Kabam.[16]

In 2018, Netmarble named Park Sean as its new CEO. Park, the former chief strategy officer of the operator of KakaoTalk, co-headed Netmarble with incumbent chief Kwon Young-sik.[17]

In April 2018, Netmarble acquired 25.71% in Big Hit Entertainment, the agency of Korean boy group BTS and TXT, becoming its second largest shareholder.[18] As of 2021, Netmarble owns 19.31% of the Big Hit Entertainment after it changed its name to HYBE Corporation[19]

Netmarble and Disney's partnership significantly deteriorated near the end of 2018 when the former announced that it can no longer support Disney Magical Dice and Star Wars: Force Arena, and eventually shut down both games, leaving Future Fight as the only Disney-based game it supported.

In February 2021, the company acquired Los Angeles based developer Kung Fu Factory.[20]

On August 20, 2021, the company established a subsidiary label known as Metaverse Entertainment which partnered up with Kakao Entertainment to manage musical artists.[21] Five days later, Kabam released a sequel to Future Fight, titled Marvel Future Revolution, which was an ambitious online open-world superhero action RPG that ran on Unreal Engine 4, employed several notable voice actors and offered a more cinematic presentation. On January 25, 2023, the label debuted a virtual girl-group known as .[22]

As of 2021, Netmarble shareholders consisted of Bang Jun-hyuk (24.12%), CJ ENM (21.78%), Tencent (Han River Investment Pte. Ltd.) (17.52%), NCsoft Corp. (6.8%) and Others (29.78%).[23]

Following the poor performance of Marvel Future Revolution, Netmarble announced in June 2023 that the game would shut down on August 25, 2023.[24] On January 19, 2024, Netmarble shut down its metaverse subsidiary, laying off 70 employees.[25]

Games

YearTitleDeveloperPublisherNotes
2003MAIET EntertainmentNetmarblePublisher in Korea only
Grand ChaseKOG StudiosNetmarbleOne of many publishers
2007SD Gundam Capsule Fighter OnlineSoftmaxNetmarble
2008Uncharted Waters OnlineKoei TecmoNetmarblePublisher in North America and Europe only
Prius OnlineCJINetmarble
2012Scarlet BladeLiveplexNetmarble
NetmarbleNetmarble
2014Seven KnightsNetmarble NexusNetmarble
2015Netmarble MonsterNetmarble
2016Netmarble NeoNetmarble
2017Netmarble MonsterNetmarbleShut down on January 12, 2019
Arena of ValorTiMi Studio GroupNetmarblePublisher only in Korea
2018The King of Fighters All StarNetmarble NeoNetmarble
BTS WorldTakeone Company CorpNetmarble
2020Seven Knights 2Netmarble NexusNetmarble
Seven Deadly Sins: Grand CrossNetmarble F&CNetmarble
2021Marvel Future RevolutionNetmarble MonsterNetmarbleShut down on August, 25th 2023.
2022Netmarble NeoNetmarble
2023Netmarble F&CNetmarble
Game of Thrones[26] Netmarble NeoNetmarble
NetmarbleNetmarbleIn all countries on July 27, 2023
TBARF ProjectNetmarbleNetmarble
Shangri-La FrontierNetmarble NexusNetmarble
Solo LevelingNetmarbleNetmarble

Notes and References

  1. Web site: Netmarble names Park Sean as new CEO. February 26, 2018. Yonhap News.
  2. Web site: 넷마블게임즈 주식회사 감사보고서. Dart. March 17, 2017. 2017-05-21. ko.
  3. Web site: 넷마블게임즈 주식회사 감사보고서. Dart. March 17, 2017. 2017-05-21. ko.
  4. Web site: 넷마블게임즈 주식회사 감사보고서. Dart. March 17, 2017. 2017-05-21. ko.
  5. Web site: 넷마블게임즈 주식회사 감사보고서. Dart. March 17, 2017. 2017-05-21. ko.
  6. Web site: Netmarbel Corporate Governance. August 13, 2021.
  7. Web site: 넷마블게임즈 주식회사 감사보고서. Dart. March 17, 2017. 2017-05-21. ko.
  8. Web site: Profile: Bang Jun-hyuk. Forbes. February 28, 2019.
  9. Web site: 넷마블 분기보고서. Dart. September 30, 2018. ko.
  10. Web site: Marvel: Future Fight launches from Netmarble. Marvel Entertainment. Marvel.com. April 30, 2015. July 26, 2017. https://web.archive.org/web/20171226131134/https://news.marvel.com/games/24540/marvel_future_fight_launches_from_netmarble/. December 26, 2017. dead.
  11. Web site: Disney Magical Dice: Top 10 Tips & Cheats You Need to Know. April 28, 2016. Heavy.com. Elton. Jones. July 26, 2017.
  12. Web site: Star Wars: Force Arena for mobile sure looks like a MOBA . November 17, 2016 . Mike . Minotti . . July 26, 2017.
  13. Web site: Dream Teams: How Star Wars: Force Arena Puts You in Control of the Galaxy's Greatest . StarWars.com . Dan . Brooks . January 12, 2017 . July 26, 2017.
  14. Web site: Netmarble Launches Star Wars: Force Arena on iOS, Android. . Brandy . Shaul . January 12, 2017 . July 26, 2017.
  15. Web site: Star Wars: Force Arena . Netmarble Game . StarWarsForceArena.com . July 26, 2017.
  16. Web site: Netmarble buys Kabam's Vancouver studio. gamesindustry.biz. December 20, 2016 .
  17. Web site: Netmarble names Park Sean as new CEO. February 26, 2018. Yonhap News.
  18. News: Herman. Tamar. Netmarble Games Becomes Second-Largest Shareholder Of BTS's Label, BigHit Entertainment. Forbes. en.
  19. Web site: HYBE Corporate Governance. 2021-08-13. hybecorp.com. en.
  20. Web site: Netmarble acquires Kung Fu Factory. Sinclair. Brendan. GamesIndustry.biz. February 19, 2021. May 19, 2023.
  21. Web site: November 8, 2022 . 메타버스엔터테인먼트, 공식 회사 홈페이지 오픈 . Metaverse Entertainment opens its official company website . February 12, 2023 . Ch netmarble.
  22. News: Jang . Woo-young . January 11, 2023 . 메이브, 4인조 완전체 비주얼 첫 공개…러블리→힙 '4色 매력' . Korean . Mave, 4-member complete visual first released...Lovely→Hip 'Charm of 4 Colours' . Osen . live . February 12, 2023 . https://web.archive.org/web/20230115201236/https://n.news.naver.com/entertain/article/109/0004771990?lfrom=twitter . January 15, 2023.
  23. Web site: August 13, 2021. Netmarble Corporate Governance. Netmarble. en.
  24. Web site: Derrick . Connor . 2023-06-05 . Marvel Future Revolution announces it will end service and leave storefronts in the coming months . 2024-03-05 . www.pocketgamer.com . en.
  25. Web site: 김주환 . 2024-01-19 . 기세 꺾인 메타버스…넷마블F&C, 메타버스월드 전원 권고사직 . 2024-03-05 . 연합뉴스 . ko.
  26. Web site: Netmarble: A New Game of Thrones Mobile MMORPG. 2 February 2022. 13 June 2022. BlueStacks. en.