Karim Bouzida Explained

Term Start:	December 2014
Predecessor:	Chakib Laarousi
Karim Bouzida
Birth Place:	Casablanca, Morocco
Occupation:	Public Relations Chargé de Mission at the Moroccan royal court Director-general of Mena Media Consulting

Karim Bouzida (Arabic: كريم بوزيدة; born 1972 in Casablanca) is a Moroccan PR agent. He is the communication strategy Chargé de mission at the royal court of Mohammed VI, reportedly in charge of promoting the image of the monarch. He is also the director-general of Mena Media Consulting, a PR and communications strategy agency owned by the monarch's friend and influential advisor Fouad Ali El Himma.^[1]

In 1997, Bouzida worked in "Top Publicité" a marketing agency who collaborated with the CNSS, the Moroccan national social security company.^[2]

In 2002 and 2003 he was cited as the deputy-director of Klem Euro RSGG, a marketing and communication agency that won a tender from the Moroccan Ministry of the Interior to promote participation in the parliamentary and communal elections.^{[3] [4]} He did the same thing in 2007^[5] before being engaged by El Himma to manage Mena Media Consulting,^[6] which conducted many PR activities such as: promoting the image of Authenticity and Modernity Party,^[7] social media surveillance for the Moroccan Ministry of the Interior^[8] and promoting the image of the ONEE, the Moroccan national office for the distribution of electricity.^[9]

In December 2014, Bouzida was officially appointed as the Director of Media Relations at the court of Mohammed VI.^[10] He replaced Chakib Laaroussi who was sacked after Mohammed VI cancelled an official visit to China which was planned for 27 November 2014.^[10]

See also

• Maroc Soir Group, media company editing Le Matin, the daily that promotes the image of the king in Morocco.
• Maghreb Arabe Presse, press agency that specialises in covering the activities of the king.
• Abdellatif Mennouni, spokesperson of the royal court

Notes and References

1. News: Décryptage. Vous avez dit roi de la Com' ?. 26 January 2014. Telquel. 15 November 2012. Par Mohammed Boudarham. Hassan Hamdani. dead. https://web.archive.org/web/20140128161946/http://www.telquel-online.com/En-couverture/Decryptage-Vous-avez-dit-roi-de-la-Com/544. 28 January 2014.
2. News: Badra BERRESSOULE. Un nouveau logo pour la CNSS. 26 January 2014. L'Economiste. 20 March 1997.
3. News: Une campagne de sensibilisation pour des élections transparentes Un choix judicieux. 26 January 2014. Maroc Hebdo. 24 May 2002.
4. News: Spécial Communales 2003 Communication: Mieux qu'en 2002 . 26 January 2014. L'Economiste. 17 September 2003.
5. News: شيماء الهناوي ورشيد هل لغلام. المخزن يستعد لغزوة على الأنترنت لمنافسة "كود" و"لكم" و"دومان". هذه هي المواقع التي سيتم إطلاقها ورجالات المخزن وراءها.. "كود" ترسم بورتري "كاتب الدولة" بوزيدة مستشار المستشار عالي الهمة وعلاقته بهذه المواقع. 27 January 2014. Goud.ma. 16 March 2013. https://web.archive.org/web/20130319050342/http://www.goud.ma/%D8%A7%D9%84%D9%85%D8%AE%D8%B2%D9%86-%D9%8A%D8%B3%D8%AA%D8%B9%D8%AF-%D9%84%D8%BA%D8%B2%D9%88%D8%A9-%D8%B9%D9%84%D9%89-%D8%A7%D9%84%D8%A3%D9%86%D8%AA%D8%B1%D9%86%D8%AA-%D9%84%D9%85%D9%86%D8%A7%D9%81%D8%B3%D8%A9-%D9%83%D9%88%D8%AF-%D9%88-%D9%84%D9%83%D9%85-%D9%88-%D8%AF%D9%88%D9%85%D8%A7%D9%86-%D9%87%D8%B0%D9%87-%D9%87%D9%8A_a25653.html. 19 March 2013. dead.
6. Web site: MennaMediaConsulting.com WHOIS, DNS, & Domain Info - DomainTools. WhoIs.
7. News: Le PJD dans la tourmente. 27 January 2014. L'observateur du Maroc. 1 July 2009.
8. News: CONFIDENTIEL. 26 January 2014. TelQuel. 508. dead. https://web.archive.org/web/20131203001242/http://www.telquel-online.com/archives/508/lessentiel_508.shtml. 3 December 2013.
9. News: Yasmina Baddou et Ali Fassi Fihri possèdent bien deux appartements à Paris. 26 January 2014. DemainOnline. 16 November 2012. dead. https://web.archive.org/web/20140202092737/http://www.demainonline.com/2012/11/16/yasmina-baddou-et-ali-fassi-fihri-possedent-bien-deux-appartements-a-paris/. 2 February 2014.
10. News: كريم بوزيدة يصبح رسميا مدير الإعلام في ديوان الملك. 23 December 2014. 23 December 2013. https://web.archive.org/web/20141226035640/http://anayir.com/content/%D9%83%D8%B1%D9%8A%D9%85-%D8%A8%D9%88%D8%B2%D9%8A%D8%AF%D8%A9-%D9%8A%D8%B5%D8%A8%D8%AD-%D8%B1%D8%B3%D9%85%D9%8A%D8%A7-%D9%85%D8%AF%D9%8A%D8%B1-%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%85-%D9%81%D9%8A-%D8%AF%D9%8A%D9%88%D8%A7%D9%86-%D8%A7%D9%84%D9%85%D9%84%D9%83. 26 December 2014. dead.