Karen McGrane explained

Karen McGrane is a content strategist and website accessibility advocate, who wrote a book called Content Strategy for Mobile.[1]

McGrane teaches Design Management at School of Visual Arts in New York.[2] Her design philosophy is "every company is a technology company" and "every business is in the user experience business."[3] McGrane was an early proponent of designing web content for mobile devices and is a frequent speaker at technology conferences.[4] [5] [6] [7] [8] She was also the co-executive producer, with Jared Spool, of the UX Advantage Conference and cohost of the UX Advantage podcast.[9] She co-hosted the Responsive Web Design podcast from 2014-2018 with Ethan Marcotte.[10]

McGrane has done user experience design work for many major media companies including Condé Nast, Disney, and Citibank; in her position at Razorfish she was the design lead on the New York Times' 2006 redesign.[11] [12] Prior to that she was Vice President and National Lead for User Experience at Razorfish where she was their first information architect hire in 1998.[13] In August 2020 she co-founded the consultancy Autogram with Ethan Marcotte and Jeff Eaton.[14]

Content Strategy for Mobile

Content Strategy for Mobile was published in 2012 by A Book Apart.[15] It has been called an essential guide for people publishing serial content online, one that has a clear "plan of action."[16] [17] McGrane advocates for "adaptive content," small chunks of content that can appear on different platforms and in different contexts.[18] For this to happen, content needs to have good metadata and exist within a content management system which is itself easy to use. Companies also need to do research into both their audience needs and the approaches of their competition in order to do this effectively. If done correctly, web content will "work everywhere, all the time."[19]

She published her second book, Going Responsive, with A Book Apart in 2015.[20]

Early life and education

McGrane has a BA in American Studies and Philosophy from the University of Minnesota and a Master's degree from Rensselaer Polytechnic Institute in Human Computer interaction.[21]

Personal life

McGrane married the journalist Tim Carmody on November 4, 2022.[22] [23]

External links

Notes and References

  1. Web site: Benton . Joshua . Press Publish 2: Karen McGrane on building a strategy for mobile . Nieman Lab . 2013-01-16 . 2020-12-20.
  2. Web site: Karen McGrane . SVA MFA Interaction Design . 2020-12-20.
  3. Web site: Mulligan . Miranda . Gordon . Rich . Gallo . Meredith . Charalambous . Styli . Karen McGrane on mobile, content strategy, fixing technology and the media culture . Northwestern University Knight Lab . 2013-05-03 . 2020-12-20.
  4. Web site: Keynote Interview: Karen McGrane . Ingeniux . 2020-12-20.
  5. Web site: LavaCon Keynote Speaker Preview: Karen McGrane on Content in a Zombie Apocalypse . The LavaCon Content Strategy Blog . 2018-07-28 . 2020-12-20.
  6. Web site: Karen McGrane selected to Keynote DrupalCon Portland! . DrupalCon Portland 2013 . 2020-12-20.
  7. Web site: Karen McGrane #DevLearn Keynote Mindmap : Learnlets . Learnlets . 2016-11-18 . 2020-12-20.
  8. Web site: Allsopp . John . Video of the Week: Karen McGrane - Adaptive Content, Context, and Controversy . Web Directions . 2017-02-23 . 2020-12-20.
  9. Web site: UX Advantage . UIE.fm . 2017-08-15 . 2020-12-20.
  10. Web site: A Responsive Web Design Podcast . Responsive Web Design . 2017-10-16 . 2020-12-20.
  11. Web site: Owen . Laura Hazard . Two out of two news organizations recommend user research . Nieman Lab . 2015-07-29 . 2020-12-20.
  12. Web site: Karen McGrane . The Web Ahead . 2020-12-20.
  13. News: two weeks out . 20 December 2020 . Star Tribune . July 17, 2006 . Minneapolis Minnesota . D2.
  14. Content and Design Systems for Enterprises – Episode 84 . Content Strategy Insights . Elless Media. Larry Swanson . September 30, 2020 . December 19, 2020 .
  15. Web site: Content Strategy for Mobile by Karen McGrane . A Book Apart . 2019-01-07 . 2020-12-20.
  16. Book: Apfelbaum, S. . Cezzar . J. . Designing the Editorial Experience: A Primer for Print, Web, and Mobile . Rockport Publishers . 2014 . 978-1-59253-895-9 . 2020-12-20 . 212.
  17. Book: Udell, C. . Mastering Mobile Learning . Wiley . 2014 . 978-1-118-88491-1 . it . 2020-12-20 . 74.
  18. Web site: albert.costill . 5 Ways to Use Adaptive Content . Search Engine Journal . 2015-04-13 . 2020-12-20.
  19. Web site: Book Review: "Content Strategy For Mobile" by Karen McGrane . Marketing Land . 2013-02-28 . 2020-12-20.
  20. Web site: Going Responsive by Karen McGrane . A Book Apart . 2019-01-07 . 2020-12-20.
  21. Book: Goggin, Maureen Daly. Young. Richard E.. Inventing a discipline : rhetoric scholarship in honor of Richard E. Young. National Council of Teachers of English. 9780814123751 . 2020-06-10 . 2020-12-20.
  22. Web site: Two Songs from The Muppet Movie . Kottke.org . 2013-11-03 . 2023-12-30.
  23. Web site: My Sabbatical Media Diet . Kottke.org . 2012-12-02 . 2023-12-30.

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