Kappa (brand) explained

Kappa
Type:Private subsidiary
Founder:Marco Boglione
Location City:Turin
Location Country:Italy
Area Served:Worldwide
Industry:Sports equipment
Textile
Products:Clothing
Footwear
Sportswear
Revenue:€284 million (2019)[1]
Parent:BasicNet S.p.A.
Website:kappa.com

Kappa is an Italian sportswear brand founded in Turin, Piedmont, Italy[2] in 1978 by Marco Boglione, as a sportswear branch of the already existing "Robe di Kappa".[3]

History

Maglificio Calzificio Torinese (MCT) is a sock and underwear company from Turin established in 1916. It had a production problem with its Aquila brand in 1956. When the problem was fixed, all the new products were stamped with a K, standing for German Kontrolle. Sales surged and in 1967 the K line was formally called Kappa, the Greek letter for K.[4] [5]

Sponsorships

Olympic Committees

Beach soccer

Club teams

Formula 1

Alpine F1 Team

In January 2022, it was announced that Kappa would begin a multi-year partnership with the Alpine F1 Team, supplying the drivers and backroom team with apparel, and featuring their logo on the new car livery. Kappa is also set to develop new apparel collections for Alpine’s team kit, fan apparel, footwear and accessories, relying on a network of license to distribute these globally.[6]

Football

Associations and leagues

Kappa is the official football supplier for the following leagues, referees and associations:

Referees

Kappa is the official football supplier for the following league referees:

Club teams

CAF
AFC
UEFA
CONCACAF
OFC
CONMEBOL

Basketball

Associations and leagues

Kappa is the official football supplier for the following leagues, referees and associations:

National teams

Club teams

Baseball

Club teams

Boxing

Esports

Fencing

National teams

Futsal

Club team

Golf

National teams

Handball

Club teams

Ice hockey

Field hockey

National teams

Rowing

National teams

Rugby League

On 28 May 2020, the 2021 Rugby League World Cup announced that Kappa had been selected as the official apparel sponsor of the tournament, which will include the brand supplying kit for all RLWC2021 match officials, volunteers and staff.[15]

Club teams

Rugby Union

Leagues

Club teams

Volleyball

Club teams

Skiing

National teams

Esports

Club teams

See also

External links

Notes and References

  1. Web site: BasicNet.com. www.basicnet.com. 18 August 2018.
  2. Web site: Kappa USA. Kappa USA. 18 August 2018.
  3. Web site: Brand Identity. 2021-04-30. www.basic.net.
  4. Web site: Gianluca Bolelli. Kappa lancia la nuova linea "Kappa Kontroll". 2017-01-20.
  5. Web site: About: Kappa Australia.
  6. Web site: Alpine F1 sew up Kappa outfitting deal. www.sportspromedia.com. 17 January 2022 . 2 February 2022.
  7. News: Kappa firma il pallone della Serie B ConTe.it 2017/18. Kappa signs as the ball of the 2017–18 Serie B ConTe.it. 15 August 2017. Lega B. Milan. it. 5 August 2021. https://web.archive.org/web/20210805212458/https://www.legab.it/kappa-firma-pallone-della-serie-b-conte-it-201718/. dead.
  8. Web site: Kappa announced as official apparel sponsor of Football NSW. 2021-12-21. Football NSW. en-AU. 2024-01-12.
  9. Web site: Kappa style comes to Queensland. 2017-04-20. Football Queensland. en-AU. 2018-12-14.
  10. Web site: ASWH. Kledinglijn.
  11. Web site: Patrocinadores | Cultural Leonesa - Web Oficial. Patrocinadores | Cultural Leonesa - Web Oficial. 27 June 2022 .
  12. Web site: KAPPA POISED TO DOMINATE BASKETBALL APPAREL IN UK FROM 2016–17. BBL Media. 2016-01-13. bbl.org.uk. British Basketball League. 2017-07-23. Leading international sportswear brand Kappa will become the official and exclusive apparel sponsor to the British professional basketball leagues and Great Britain national teams.. https://web.archive.org/web/20180302103942/http://bbl.org.uk/kappa-poised-to-dominate-basketball-apparel-in-uk-from-2016-17/. 2018-03-02. dead.
  13. https://www.fiba.basketball/asia/2015/Singapore 2015 FIBA Asia Championship – Singapore
  14. Web site: Durandt slams SA promoters. 18 August 2018.
  15. Web site: RLWC2021 reveals Global Sportswear Brand Kappa As Official Apparel Sponsor. www.rlwc2021.com.
  16. Web site: Kappa and Major League Rugby Forge Comprehensive Partnership . 2023-11-06 . Major League Rugby . en-US.
  17. Web site: League of Legends: Kappa is the official team kit partner of MAD Lions. June 9, 2020. InvenGlobal.
  18. Web site: Kappa Becomes Title Sponsor of Royal Never Give-Up Dota 2 Squad. January 2, 2020.
  19. Web site: Demise enters three-year agreement with Kappa. July 15, 2020.

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