Kappa (brand) explained

Kappa
Type:Private subsidiary
Founder:Marco Boglione
Location City:Turin
Location Country:Italy
Area Served:Worldwide
Industry:Sports equipment
Textile
Products:Clothing
Footwear
Sportswear
Revenue:284 million (2019)[1]
Parent:BasicNet S.p.A.
Website:kappa.com

Kappa is an Italian sportswear brand founded in Turin, Piedmont, Italy[2] in 1978 by Marco Boglione, as a sportswear branch of the already existing "Robe di Kappa".[3]

History

Maglificio Calzificio Torinese (MCT) is a sock and underwear company from Turin established in 1916. It had a production problem with its Aquila brand in 1956. When the problem was fixed, all the new products were stamped with a K, standing for German Kontrolle. Sales surged and in 1967 the K line was formally called Kappa, the Greek letter for K.[4] [5]

See also

External links

Notes and References

  1. Web site: BasicNet.com. www.basicnet.com. 18 August 2018.
  2. Web site: Kappa USA. Kappa USA. 18 August 2018.
  3. Web site: Brand Identity. 2021-04-30. www.basic.net.
  4. Web site: Gianluca Bolelli. Kappa lancia la nuova linea "Kappa Kontroll". 2017-01-20.
  5. Web site: About: Kappa Australia.