Kamikaze (record label) explained

Kamikaze
Parent:RS Public Company Limited
Founder:Sudhipong Vatanajang
Status:Active
Country:Thailand
Location:Bangkok

Kamikaze (Thai: กามิกาเซ่), stylized as kəmikəze, is a Thai record label owned by RS Public Company Limited. It was founded in 2007, and was originally managed by that time RS executive producer Sudhipong Vatanajang.[1] The label focused on young artists and catered to a target audience aged 10 to 17 years, as part of RS's restructuring plan to have multiple sublabels focusing on specific audience segments.[2] Some of its best known early artists include Four–Mod, Faye Fang Kaew, Neko Jump and K-Otic.[3] RS also launched a website, zheza.com, to serve as a community site for its target group.[4]

Kamikaze produced several hits in its early years, and by its fifth year, had 32 artists under its umbrella.[5] [6] However, Sudhipong departed the company in 2010,[7] and the label gradually lost most of its original artists as they outgrew their intended demographic. The label's management also changed direction, attempting to target more provincial audiences in addition to its originally urban audience—in 2013, Kamikaze group 3.2.1's single "Splash Out" featured singer Bitoey from Kamikaze's sister luk thung label R Siam, and its music video became a viral sensation.[8] [9] However, while the label continued to add new singers to its lineup, they failed to generate the same level of reception, and the label eventually became inactive, amidst the decline experienced by the wider music industry. In September 2017, a rumour circulated online that Kamikaze had closed down.[10] [11] This was initially denied by some reports,[12] but the label later became inactive and was regarded to have unofficially ceased operations in 2017,[13] however, it resumed operations in 2020 in the midst of the COVID-19 pandemic in Thailand.

On 13.11.2020, it was announced through their YouTube channel that the label will make its comeback on 24.11.2020.

Kamikaze came back with four new songs and artists. 'เพื่อน...ใหม่ (朋友区)' by UTTER, 'ดีด (You Drive Me Crazy)' by Gracy, 'Sweetie Shy Boy' by Freshybii and 'My Sissy' by KKP. The songs and artists have been generally well received by viewers and fans. It is speculated no old artists will return to the label.

Most social media have been updated to include the new artists, but the website does not seem to have been touched.

Background

Kamikaze was inspired by Kpop, Jpop, Western pop and American pop. Back in 2006, when the era of rock music was growing. Hip hop music is climbing the charts continuously. One day, Nanny Girly Berry came to meet Afu “band producer” With bringing Korean music CDs The front cover wrote the name of the artist TVXQ. She gave it to him to remember that Nanny was especially excited and exhilarated by this group of artists. At first glance Afu “band producer” felt that this band was very similar to the early RS boy bands. Even listening to it was interesting. it's very good a pop songs Like going back to the era * NSYNC or Backstreet Boys, he think that this type of music may be one of teenagers are interested in, Including at that time he was interested in Morning Musume, a Japanese idol group. So he want to combine all of them to create a new RS project, Therefore consulted with the supervisor Sudhipong Vatanajang, Melodiga management director and Deputy Managing Director of RS's music business, wants to make a pop group with many members. And mainly focus on the Pre-Teen market,

Accidentally in the same rhythm as Athit Lertrakamongkol Another producer Beginning to become saturated with music Would like to turn to do something new Therefore offering an online platform Hope is the center of teenagers. Which is starting to live in the internet world more Sudhipong thinks that if choosing to penetrate the teen market then it should make it big. Therefore binding both projects and presenting to the executives at once.

In fact, RS is a music entertainment that has been working on teen music since the beginning. From the gathering of stars to the '90s teen idols, there are many teen idols such as Touch, Raptor, Lift-Oil and The X-Venture, as the head of the 90's teen idols procession of thaipop and continued to be sent to D2B, Girly Berry. Only the past, the marketing direction is focused on the broad market. Or if drilling into groups, it will be divided according to music such as pop, rock, jazz rather than divided according to consumer behavior.

But with a very different business model, his project could not be approved at that time, Until one month passed Sudhipong went to talk to Kriengkai Chetchotisak "the owner of RS" that "It's like Lift-Oil Boyscout 2007." These words made him smile and made him to approve this project.[14]

Current artists

Former artists

First generation

Second generation

Third generation

See also

External links

Notes and References

  1. Web site: อาร์เอส เอาใจวัยใส เปิดตัวค่ายใหม่ "กามิกาเซ่". https://web.archive.org/web/20070410202456/http://music.sanook.com/news/news_13414.php. Sanook.com. 10 April 2007. dead.
  2. News: Nainapat . Prepanod . Recording companies redefine consumers . The Nation . 14 July 2018 . https://web.archive.org/web/20080730103054/http://www.nationmultimedia.com/2008/07/14/headlines/headlines_30077996.php . 30 July 2008 . 12 April 2019 . dead . dmy-all .
  3. Web site: Patcha Poonpiriya . อำลา 10 ปี 'Kamikaze' อยากรู้ไหมตอนนี้พวกเขาสบายดีไหม เป็นยังไงกันบ้าง . The Standard . 12 April 2019 . th . 8 September 2017.
  4. News: กามิกาเซ่-ชีซ่า ดอทคอมไพ่ใบใหม่ อาร์เอส . Kom Chad Luek . 5 April 2007 . https://archive.today/20140408092813/http://news.sanook.com/entertain/0/entertain_117823.php/ . 8 April 2014 . 12 April 2019 . live . dmy-all .
  5. News: Blitzed for success . The Nation . en.
  6. News: Asvasena . Thasong . The kids are alright . 12 April 2019 . The Nation . 20 October 2012.
  7. News: ทางสายใหม่ที่มีแต่คำครหา ของ 'ชมพู ฟรุตตี้' . 12 April 2019 . Kom Chad Luek . 7 August 2010 . th.
  8. News: 'Splash Out' music video gets 8.6m YouTube views . 12 April 2019 . Bangkok Post . 14 May 2013.
  9. News: Lersakvanitchakul . Kitchana . She's got the moves . 12 April 2019 . The Nation . 1 June 2013 . en.
  10. Web site: ปรรวดา เพ็ชรมี . วิเคราะห์ข่าวลือ "กามิกาเซ่" ปิดตัว เลิกผลิตงาน สิ้นสุด "อาร์เอส" ยุคขายเพลงวัยรุ่น? . GM Live . 12 April 2019 . th . 6 September 2017.
  11. News: สุดเศร้า! ปิดตำนานค่ายเพลง "กามิกาเซ่" . 12 April 2019 . New TV 18 . 6 September 2017 . th.
  12. News: อ่านที่นี่! นักร้องวงในแฉเบื้องลึก ข่าวสะพัด "ค่ายกามิกาเซ่" ปิดตัวแล้วจริงหรือไม่? . 12 April 2019 . Khao Sod . 5 September 2017 . th.
  13. Web site: กาลครั้งหนึ่ง RS เบอร์ 2 ค่ายเพลงยักษ์ใหญ่เมืองไทย กับวันนี้สู่ "ธุรกิจ คอมเมิร์ซ" . Marketing Oops! . 12 April 2019 . 18 March 2019.
  14. https://readthecloud.co/kamikaze/. เรื่องราวของค่ายเพลงที่มีศิลปินอายุเฉลี่ยน้อยสุดของประเทศ ก้าวแรกของการเปลี่ยนภาพลักษณ์แบรนด์ RS

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