| Kaixin001 开心网 | |
| Url: | http://www.kaixin001.com |
| Commercial: | Yes |
| Type: | Social network service |
| Language: | Chinese |
| Registration: | Required |
| Launch Date: | April 2008 |
| Current Status: | Inactive |
Kaixin001 is a social networking website launched in March 2008.[1] [2] [3]
In 2015, Kaixin001 ranks as the 743rd most popular website in China and 7,277 overall according to Alexa Internet.[4]
On 20 May 2009, Kaixin001 formally sued Qianxiang Group for unfair competition. Qianxiang Group runs one of China's popular social networks Renren. It purchased the kaixin.com domain and launched a Kaixin001 clone.[5] This enables Renren to confuse users and attract some Kaixin001 potential users to the Kaixin.com clone.[6] In October 2011, Kaixin001 won a victory. The Beijing Second Intermediate People's Court ordered Oak Pacific to cease all use of kaixin.com and pay 400,000 renminbi ($60,000) in damages.[7] The other main competition for Kaixin001 is Weibo.com, a microblogging website with more than 250 million daily users and is owned by Sina.com.
Kaixin001 was one of the lauchers of the social video games craze in China.[8]
Kaixin001 focused on advertisements planted deep into its products. Some cases made a great success that a lot of users didn't even know it was an ad. In 2009 and 2010, players of Kaixin001's Happy Garden could plant seeds and squeeze juice for Lohas, a soft drink made by COFCO, China's biggest food manufacturer; they can also enter a lottery to win Lohas. And players of Happy Restaurant could earn virtual currency by hanging ads for companies on the walls of their virtual eateries. After meals, they can also hand out sticks of Wrigley's gum.[10]
After the Chinese internet titan Tencent investment Kaixin001 in 2011, Kaixin001 began to develop mobile games. By July 2014, Kaixin001 released 18 mobile games, the most successful one was named Clash of Three Kingdoms, a simulation mobile game. It also conducted some international business, with its revenue from Korea and Taiwan at more than US$6 million per month.[11] [12] [13] [14]