Kai-Markus Mueller Explained

Kai-Markus Müller
Birth Place:	Stuttgart, Germany
Nationality:	German
Occupation:	Neuroscientist, entrepreneur, and professor
Alma Mater:	International Max Planck Research School
Discipline:	Neuroscience
Workplaces:	Hochschule Furtwangen University

Kai-Markus Müller is a German neuroscientist, entrepreneur, and professor.^[1] He is Professor of Consumer Behavior at HFU Business School in Villingen-Schwenningen, Germany.^[2] Müller previously acted as founder and CEO of The Neuromarketing Labs, a consumer neuroscience research company based in Aspach, Germany.^[3] He is known for having developed an EEG-based research technique for measuring willingness to pay.^[4] He is an alumnus of consulting firm Simon-Kucher & Partners.^[5]

Education

Müller earned his PhD in neural and behavioral sciences in 2010 from the International Max Planck Research School in Tübingen for his dissertation research conducted at the National Institute of Mental Health.

Selected works

• Book: Müller, KM . NeuroPricing - wie Kunden über Preise denken . Haufe Lexware . 2012 . 978-3648030257 .
• Hoefer . D . Handel . M . Müller . KM . Hammer. T . 2016 . Electroencephalographic study showing that tactile stimulation by fabrics of different qualities elicit graded event-related potentials . Skin Research Technology . 22 . 4 . 1–9 . 10.1111/srt.12288 . 26991667 . 206309602 .
• Herbes . C . Friege . C . Baldo . D . Müller . KM . 2015 . Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity . Energy Policy . 87 . 562–572 . 10.1016/j.enpol.2015.10.001 .
• Baldo . D . Parikh. H . Piu . Y . Müller . KM . 2015 . Brain waves predict success of new fashion products: A practical application for the footwear retailing industry . . 1 . 1 . 61–71 . 10.1111/srt.12288 . 26991667 . 206309602 .
• Müller . KM . Do. DH. Schillinger . F . Leopold . DA . 2009 . Dissociable perceptual effects of visual adaptation . PLOS ONE . 4 . 7 . e6183. 10.1371/journal.pone.0006183 . 19593384 . 2703777 . 2009PLoSO...4.6183M . free .
• Müller . KM . Wilke. M. Leopold. DA . 2009 . Visual adaptation to convexity in macaque area V4 . Neuroscience . 161 . 2 . 655–662 . 10.1016/j.neuroscience.2009.03.070 . 19345725 . 2724890 .
• Wilke . M . Müller. KM . Leopold . DA . 2009 . Neural activity in the visual thalamus reflects perceptual suppression . Proceedings of the National Academy of Sciences . 106 . 23 . 9465–9470 . 10.1073/pnas.0900714106 . 19458249 . 2684842 . 2009PNAS..106.9465W . free .
• Osman . A . Müller. KM . Syre . P . Russ . B . 2005 . Paradoxical lateralization of brain potentials during imagined foot movements . Cognitive Brain Research . 24 . 3. 727–731 . 10.1016/j.cogbrainres.2005.04.004 . 15894471 .

Notes and References

1. Web site: Villingen-Schwenningen: Das Hirn entscheidet über den Kauf . Schwarzwälder Bote . de.
2. Web site: Prof. Dr. Kai-Markus Müller . Hochschule Furtwangen University.
3. News: Stocker . Frank . Psychotricks der Verkäufer: So durchschauen Sie die Maschen . Die Welt . 18 July 2015.
4. News: Scientist Uses Brainwaves to Test Ideal Prices for Products . Spiegel Online . Frank Thadeusz . October 10, 2013.
5. News: Will Companies One Day Use Brain Waves to Find Ideal Pricing? . Bloomberg.com. 10 October 2013 .