| KWOS | |
| City: | Jefferson City, Missouri |
| Country: | US |
| Area: | Mid-Missouri |
| Branding: | News Radio KWOS 950 AM 104.5 FM |
| Frequency: | 950 kHz |
| Airdate: | (as KLIK) |
| Format: | News–talk |
| Class: | B |
| Facility Id: | 9927 |
| Licensing Authority: | FCC |
| Coordinates: | 38.5203°N -92.1785°W |
| Callsign Meaning: | Keep Watching Our State |
| Former Callsigns: | KLIK (1954–1999) |
| Owner: | Zimmer Radio |
| Licensee: | Zimmer Radio of Mid-Missouri, Inc |
| Sister Stations: | KATI |
| Webcast: | Listen Live |
| Website: | kwos.com |
KWOS (950 AM) is a radio station broadcasting a conservative talk format. Licensed to Jefferson City, Missouri, United States, the station serves the Mid-Missouri area. The station is currently owned by Zimmer Radio of Mid-Missouri, Inc and features programming from Fox News Radio, Compass Media Networks, Genesis Communications Network, Premiere Networks, USA Radio Network, and Westwood One.[1]
KWOS debuted, as KLIK in 1954. In 1999, the station swapped call letters with an existing station on AM 1240, becoming KWOS.
The KWOS call sign referenced an earlier Jefferson City radio station, WOS, that was set up by Missouri Agriculture Commissioner Jewell A. Mayes to facilitate agricultural commerce.[2] WOS was first licensed on February 23, 1922,[3] and was deleted on March 27, 1936.[4] The original KWOS on AM 1240 was established in 1937. The original 1240 KWOS was carried on 250 watts and featured programming from Mutual Broadcasting System, and from the 1950s until the mid-1970s, the station carried a Top 40 music format. KWOS also formerly carried St. Louis Cardinals baseball games for 68 years from 1938 until 2006.[5]
Weekday syndicated programming on KWOS includes The Sean Hannity Show, The Glenn Beck Program, Gary Nolan, Coast to Coast AM, The Clay Travis and Buck Sexton Show, Gordon Deal, and Mark Levin. Unlike most news/talk stations in the United States, KWOS is one of several news/talk stations in the United States that does not primarily air brokered paid or religious programming on weekends. The station previously aired local religious programming on Sunday mornings until it was removed in 2023. Syndicated programming on both Saturdays and Sundays include Gordon Deal, Bret Baier, Dave Ramsey, Tom Shillue, Bill Cunningham, and Kim Komando (the only brokered program on KWOS). Local sports programming was also aired on Saturday mornings, as well as simulcasts of Fox News Sunday on Sunday mornings. The station was formerly a longtime affiliate of The Rush Limbaugh Show.[6]