| KVVL | |
| City: | Maryville, Missouri |
| Frequency: | 97.1 MHz |
| Airdate: | September 1972 (as KNIM-FM) |
| Format: | Classic rock |
| Erp: | 21,500 watts |
| Haat: | 107.9m (354feet) |
| Class: | C3 |
| Facility Id: | 48974 |
| Coordinates: | 40.3919°N -94.9678°W |
| Callsign Meaning: | "Vill" (former format) |
| Former Callsigns: | KNIM-FM (1972–2010)[1] |
| Owner: | Regional Media-Virden Broadcasting |
| Licensee: | Regional Media, Inc. |
| Sister Stations: | KNIM |
| Webcast: | Listen Live |
| Website: | nodawaybroadcasting.com |
| Licensing Authority: | FCC |
KVVL (97.1 FM) is a radio station in Maryville, Missouri, which airs a classic rock format. It is owned by the Regional Media-Virden Broadcasting.[2]
The station began broadcasting in September 1972, holding the call sign KNIM-FM, simulcast the programming of AM 1580 KNIM.[3] It originally broadcast at 95.3 MHz.[3] [4] On August 4, 2010, its call sign was changed to KVVL reflecting its branding as the Ville.[1]
On December 31, 2021, Regional Media acquired the station and its sister station KNIM from Nodaway Broadcasting which had been owned by Jim and Joyce Cronin since 1996.[5] On January 14, 2022, Regional Media flipped the station from classic rock to alternative rock, and rebranded to "Real Alternative Radio".[6] At that time, the station also added the syndicated The Bob & Tom Show in morning drive.
On November 14, 2023, KVVL flipped back to classic rock positioning as "Everything That Rocks".