| Callsign: | KMSG-LD |
| Branding: | My TV 53 |
| Digital: | 29 (UHF) |
| Virtual: | 53 |
| Affiliations: | 53.1: MyNetworkTV |
| Founded: | September 6, 1995 |
| Location: | Fresno, California |
| Country: | United States |
| Owner: | Cocola Broadcasting Companies, LLC |
| Sister Stations: | KGMC |
| Erp: | 15 kW |
| Haat: | 622.90NaN0 |
| Class: | LD |
| Facility Id: | 65762 |
| Coordinates: | 36.7459°N -119.284°W |
| Licensing Authority: | FCC |
KMSG-LD (channel 53) is a low-power television station in Fresno, California, United States, affiliated with MyNetworkTV. It is owned by Cocola Broadcasting alongside Merced-licensed Estrella TV affiliate KGMC (channel 43) and seven other low-power stations. KMSG-LD's transmitter is located on Bear Mountain, near Meadow Lakes, California.
KVVG-LD started out as KVVG-LP, an affiliate of Almavision for the Visalia area in early 2005. Formerly on channel 31, it later moved to channel 54. KVVG-LP changed to Tvida Vision in mid-2005. As of 2011, the station converted to a digital signal, as KVVG-LD.
The KVVG calls were originally used on a DuMont affiliate on channel 27 in Tulare in the 1950s. The KMSG calls were originally used on what is now CW affiliate KFRE-TV (channel 59) from its sign-on from 1985 to 2001.
Until mid-2006, KMSG's programming was also seen on KPMC-LP (channel 42, now KZKC-LD) in Bakersfield, which was sold to McGraw-Hill, becoming a standalone Azteca América affiliate and later a translator of ABC affiliate KERO-TV (channel 23).
On September 28, 2020, MyNetworkTV programming moved to KMSG, after the network's previous affiliate, KAIL (channel 7), switched to TCT.
On December 31, 2022, Azteca América ceased operations.
When KMSG took on the MyNetworkTV affiliation, the station aired an edition of KFSN-TV's Action News at 8:00 p.m. weeknights, which previously aired on KAIL. The newscast was canceled in December 2021 and the station aired NewsNet for three months following. In April 2022, MyTV53 News @ 8 debuted with anchor and news director Austin Reed. This was the first attempt for the station to produce its own newscast; however by early 2024, the newscast ended.
| Res. | Aspect | Short name | Programming | ||
|---|---|---|---|---|---|
| 53.1 | KMSG-DT |