| KVVA-FM | |
| City: | Sun Lakes, Arizona |
| Area: | Phoenix Metropolitan Area |
| Branding: | La Suavecita 107.1 |
| Format: | Spanish Adult Hits |
| Subchannels: | HD2: KFUE simulcast (Bilingual Rhythmic) |
| Erp: | 2,850 watts |
| Haat: | 459m (1,506feet) |
| Class: | C2 |
| Facility Id: | 1331 |
| Licensing Authority: | FCC |
| Former Callsigns: | KSTM (1973–1987) |
| Owner: | Entravision Communications |
| Licensee: | Entravision Holdings, LLC |
| Sister Stations: | KBMB, KFUE, KLNZ |
| Website: | radiolasuavecita.com/phoenix |
KVVA-FM (107.1 MHz, "La Suavecita 107.1") is a commercial radio station licensed to Sun Lakes, Arizona, serving the Phoenix metropolitan area. The station is owned by Entravision Communications, with studios near Sky Harbor Airport.
KVVA-FM has an effective radiated power (ERP) of 2,850 watts as a Class C2 station. The transmitter is located in South Mountain Park.[1]
The station signed on the air on .[2] Its call sign was KSTM. It was built by engineer Harold Harkins who also served as its first general manager and it had a variety format. Harkings sold KSTM to Beta Communications in 1980. Under Beta, it broadcast an album rock format known as "The Storm".[3]
Two years after buying KSTM, Beta acquired KIFN 860 AM, Phoenix's heritage Spanish-language station, and relaunched it as KVVA. Five years later, Beta opted to jettison the rock format for Spanish-language adult contemporary as KVVA-FM 107.1. It was the first Spanish-language FM station in Phoenix since 99.9 KNNN had exited the format in 1984.[4]
Beta went bankrupt in 1996, and the AM and FM stations were auctioned separately. KVVA-FM was sold to Z-Spanish Radio Network.[5] Four years later, Entravision acquired KVVA-FM and KMJK (now KDVA) and combined the two into a simulcast for its "Radio Romántica" format. In 2005, the stations were changed to "Super Estrella," as part of the Super Estrella Network programmed by Edgar Pineda from Los Angeles. In September 2008, the simulcast switched to "Jose FM," a Spanish adult hits format. The current "La Suavecita" format was instituted in 2018.
In July 2020, after years of filings involving a nearby FM allotment to Aguila, Entravision was approved to move KVVA-FM's city of license from Apache Junction to Sun Lakes, in order to relocate the transmitter from Apache Junction to South Mountain and become a market-wide signal. Its simulcast partner, 106.9 KDVA, moved to 106.7 MHz in late October of 2023. The transmitter move was completed in June 2024, which included the introduction of a simulcast of KFUE 106.7 on its HD2 subchannel.