| KVRV | |
| City: | Monte Rio, California |
| Area: | Santa Rosa, California |
| Branding: | 97.7 The River |
| Frequency: | 97.7 MHz |
| Airdate: | November 20, 1977 (as KRJB) |
| Format: | Classic rock |
| Erp: | 2,050 watts |
| Haat: | 342 meters |
| Class: | B1 |
| Facility Id: | 51218 |
| Callsign Meaning: | K V RiVer |
| Former Callsigns: | KRJB (1977–1986) KKBR (1/7/1986-1/16/1986) KMGG (1986–2003) |
| Owner: | Lawrence Amaturo |
| Licensee: | Amaturo Sonoma Media Group, LLC |
| Affiliations: | United Stations Radio Networks |
| Sister Stations: | KFGY, KHTH, KSRO, KWVF, KZST |
| Webcast: | Listen Live |
| Website: | 977theriver.com |
| Licensing Authority: | FCC |
KVRV (97.7 FM, "The River") is a commercial radio station licensed to Monte Rio, California, broadcasting to the Santa Rosa, California area.
KVRV airs a classic rock music format branded as "The River" (a local reference to the Russian River). Their studios are in Santa Rosa. The station's previous call letters were KMGG, and the station played oldies music from 1986 to 2003.