| KUNA-FM | |
| City: | La Quinta, California |
| Area: | Palm Springs, California |
| Branding: | La Poderosa 96.7 |
| Frequency: | 96.7 MHz |
| Format: | Regional Mexican |
| Erp: | 970 watts |
| Class: | A |
| Licensing Authority: | FCC |
| Facility Id: | 52182 |
| Owner: | News-Press & Gazette Company |
| Licensee: | Gulf-California Broadcast Company |
| Sister Stations: | KUNA-LD, KESQ-TV, KPSP-CD |
| Former Callsigns: | KBZT-FM (1987–1993) |
KUNA-FM is a commercial regional Mexican music radio station in La Quinta, California, broadcasting to the Palm Springs, California, area on 96.7 FM. It is owned by News-Press & Gazette Company, through its Gulf-California Broadcast Company subsidiary.
KBZT-FM "K-Best" signed on the air in August 1987 with a syndicated adult standards format.[1] The call letters had been scooped up on October 2, 1986, from the Los Angeles station that dropped them to become KLSX just days before. On February 17, 1992, KBZT-FM flipped to country music, citing the high popularity of country nationwide and the lack of a local country station on FM.[2]
The country music came to an end on October 1, 1993, when the station became a simulcast with KUNA (1400 AM) as KUNA-FM. The flip came about even though KBZT outrated KUNA at the time.[3]