| KUBQ | |
| City: | La Grande, Oregon |
| Branding: | 98.7 The Ranch |
| Frequency: | 98.7 MHz |
| Airdate: | August 15, 1977 (as KLBM-FM at 98.3) |
| Format: | Country |
| Erp: | 2,250 watts |
| Haat: | 592m (1,942feet) |
| Class: | C2 |
| Facility Id: | 24796 |
| Coordinates: | 45.4406°N -117.8919°W |
| Former Callsigns: | KLBM-FM (1977–1985) KKUC (1985–1990) |
| Former Frequencies: | 98.3 MHz (1977–1993) |
| Owner: | Pacific Empire Radio Corporation |
| Sister Stations: | KBKR, KKBC-FM, KLBM, KRJT |
| Webcast: | Listen Live |
| Website: | 987theranch.com |
| Licensing Authority: | FCC |
KUBQ (98.7 FM, "The Ranch") is a radio station licensed to serve La Grande, Oregon, in the United States of America. The station is owned by the Pacific Empire Radio Corporation. KUBQ broadcasts a country music format to eastern Oregon.[1]
All five stations owned and operated by Pacific Empire Radio Corporation, in Eastern Oregon, share a radio studio building in La Grande, Oregon, located at 2510 Cove Ave.[2]
In November 1984, KLBM, Inc., reached an agreement to sell KLBM-FM to Grande Radio, Inc. The deal was approved by the FCC on January 7, 1985, and the transaction was consummated on June 24, 1988.[3]
The station was assigned the KUBQ call sign by the Federal Communications Commission on June 4, 1990.[4]
On July 1, 2019, KUBQ changed their format from rock to country, branded as "98.7 The Ranch".[5]