| KUBB | |
| City: | Mariposa, California |
| Area: | Merced area |
| Branding: | KUBB Country 96.3 |
| Frequency: | 96.3 MHz |
| Airdate: | July 4, 1978 |
| Format: | Country |
| Erp: | 1,950 watts |
| Haat: | 629 meters (2,064 ft) |
| Class: | B |
| Facility Id: | 7707 |
| Owner: | Stephens Media Group |
| Licensee: | SMG-Merced, LLC |
| Webcast: | Listen Live |
| Website: | KUBB.com |
| Licensing Authority: | FCC |
KUBB (96.3 MHz) is a commercial FM radio station broadcasting a country music format. Licensed to Mariposa, California, the station serves the Merced area of California's Central Valley. The station is owned by the Stephens Media Group, through licensee SMG-Merced, LLC.[1] The station carries the syndicated morning drive time show Big D and Bubba.
KUBB's studios and offices are in Merced. The transmitter is off North Mount Bullion Hill Road in Mount Bullion.[2] KUBB has an effective radiated power of only 1,900 watts, but with its tower at 629 meters (2064 feet) in height above average terrain (HAAT), its signal covers a good part of the Central Valley, heard in Fresno and Modesto with a good radio.
On July 4, 1978, the KUBB signed on for the first time.[3] It was owned by Mariposa Broadcasters and has broadcast from Mount Bullion since going on the air. It has always had a country music format.
On July 1, 2019, Mapleton Communications announced its intent to sell its remaining 37 stations to the Stephens Media Group.[4] Stephens began operating the station that same day. The sale was consummated on September 30, 2019, at a price of $21 million.