| KRYP | |
| City: | Gladstone, Oregon |
| Area: | northern Willamette Valley and Clark County, Washington |
| Branding: | El Rey |
| Frequency: | 93.1 MHz |
| Airdate: | May 10, 1981 (as KAST-FM at 92.9 in Astoria) January 2006 (as KTRO-FM at 93.1) |
| Format: | Regional Mexican |
| Erp: | 1,600 watts |
| Class: | C3 |
| Licensing Authority: | FCC |
| Facility Id: | 82062 |
| Coordinates: | 45.4889°N -122.6944°W |
| Callsign Meaning: | El ReY Portland |
| Former Callsigns: | Astoria: KAST-FM (1981–1983) KBKN (1983–1984) KAST-FM (1984–2006) Gladstone: KTRO-FM (2006–2007) |
| Former Frequencies: | 92.9 MHz (1981–2006, in Astoria, Oregon) |
| Owner: | Salem Media Group |
| Licensee: | Salem Media of Oregon, Inc. |
| Sister Stations: | KFIS, KPDQ, KPDQ-FM, KDZR, KPAM (LMA) |
| Webcast: | Listen Live |
| Website: | 931elrey.com |
KRYP is a commercial broadcast FM radio station located in the Portland, Oregon area and owned by the Salem Media Group. KRYP is a Spanish language station playing regional Mexican music (a mix of genres such as Banda, Ranchera, Mariachi, and Norteño).[1]
The Spring 2008 Arbitron ratings saw KRYP become the Portland metropolitan area market leader, marking the first time a Spanish language radio station achieved that milestone.[2] [3]
KRYP's studio is in Gladstone, and its main transmitter is atop Portland's West Hills. The station also has a reservation for Astoria, Oregon at 92.9 MHz.
KRYP took on its current callsign and radio format during the two-week period starting on March 28, 2007. From early 2006[4] to April 11, 2007, the station was known as KTRO and featured a talk radio format.
KTRO-FM came into existence through a complicated deal that involved five owners of radio stations in Oregon and featured both signal downgrades and frequency migrations.[5] It started in 2005 when Salem Communications bought the FM signal from New Northwest Broadcasters, who had operated it as KAST-FM on 92.9 in Astoria, Oregon. To make room on the Portland dial, KPDQ-FM, also owned by Salem, moved from 93.7 to 93.9 and downgraded its broadcast station class from C to C1.[5] McKenzie River Broadcasting's KKNU, licensed to Springfield, moved from 93.1 to 93.3. Bay Cities Building's KDCQ, licensed to Coos Bay, moved from 93.5 to 92.9. Meanwhile, Oregon Eagle's KTIL-FM, licensed to Tillamook, moved from 94.1 to 94.3. New Northwest's own 94.3 licensed to Long Beach, Washington/Astoria, picked up the KAST-FM callsign and format from the original 92.9 to 99.7.[5]
Salem Communication, which normally "target[s] audiences interested in Christian and family-themed content and conservative values",[6] brought in José Santos of Santos Latin Media, former program director of KLVE in Los Angeles,[7] to consult on its change to a Regional Mexican format.[3]