| KRIA | |
| City: | Plainview, Texas |
| Branding: | 103.9 The Pulse |
| Frequency: | 103.9 MHz |
| Airdate: | 1988 (as KKYN-FM) |
| Format: | Hot adult contemporary |
| Erp: | 25,000 watts |
| Haat: | 112m (367feet) |
| Class: | C2 |
| Facility Id: | 54682 |
| Coordinates: | 34.2631°N -101.6754°W |
| Former Callsigns: | KPMB (1986–1988, CP) KKYN-FM (1988–2002) KVOP-FM (7/2002-9/2002) |
| Owner: | Monty Spearman and Gentry Todd Spearman |
| Licensee: | High Plains Radio Network, LLC LMA with RAMAR Communications of Lubbock |
| Sister Stations: | KKYN-FM, KREW, KVOP |
| Licensing Authority: | FCC |
KRIA (103.9 FM, "The Pulse") is a hot adult contemporary formatted radio station licensed to serve Plainview, Texas. The station is owned by Monty Spearman and Gentry Todd Spearman, through High Plains Radio Network, LLC.[1] There is an LMA with RAMAR Communications of Lubbock to re-broadcast Magic 106.5 KXTQ from Lubbock.
The station used the call sign KPMB from 1986 to 1988, KKYN-FM from 1988 to 2002, KVOP-FM for two months in 2002, before becoming KRIA on September 16, 2002.[2]
The station was owned by Equicom until a 2004 sale of 12 Texas radio stations to Rhattigan Broadcasting for a reported total of $3 million.[3]
KRIA-FM is part of High Plains Radio's Plainview cluster of radio stations, which includes KKYN-FM (106.9 FM), KVOP (1090 AM) and KREW (1400 AM). High Plains Radio purchased the stations from Rhattigan Broadcasting effective March 2, 2015, at a price of $450,000.
On July 19, 2017 KRIA changed format from tejano to hot adult contemporary, branded as "The Pulse". (info taken from stationintel.com)