KPST-FM should not be confused with KPSI-FM.
| KPST-FM | |
| City: | Coachella, California |
| Area: | Palm Springs, California |
| Branding: | Fuego FM 103.5 |
| Frequency: | 103.5 MHz |
| Translator: | KVER-CD 41.6 (PSIP) Palm Springs |
| Format: | Bilingual Rhythmic CHR |
| Erp: | 1,900 watts |
| Haat: | 179m (587feet) |
| Class: | A |
| Facility Id: | 189509 |
| Callsign Meaning: | Palm Springs and Thermal (cities in the Coachella Valley served by the station) |
| Affiliations: | Fuego FM |
| Owner: | Entravision Communications |
| Licensee: | Entravision Holdings, LLC |
| Sister Stations: | KLOB |
| Licensing Authority: | FCC |
KPST-FM (103.5 FM) is a radio station licensed to Coachella, California and serving the Palm Springs Area. Owned by Entravision Communications, it airs a Bilingual Rhythmic CHR format branded as "Fuego 103.5". The station's studios and sales offices are located in Palm Desert, while the transmitter is located in a mountain range east of Mecca, and within proximity to Interstate 10.[1] The station is unusual in having its programming relayed onto a digital television station, using PSIP channel 41.6 on KVER-CD to distribute its programming instead of having an HD Radio transmitter.
The station is one of the newest full power stations to the area, having received a construction permit in early 2012. It was assigned the KPST-FM call letters on May 15, 2012. While it was originally due to sign on in 2015, it received its broadcast license ahead of schedule on June 1, 2012, signing on that same day with a Regional Mexican format.[2] The station has kept the same call letters throughout its existence.
On March 29, 2021, at midnight, KPST-FM flipped to a CHR format, branded as Fuego FM.[3] The change comes with the pending sale of KRCK-FM to VCY America, after which time KPST-FM will become the de facto CHR station. On that same day, the station picked up the syndicated Shoboy program for mornings.
Today, the station airs a Bilingual Rhythmic music presentation with songs in both English and Spanish.