| KOXR | |
| City: | Oxnard, California |
| Area: | Ventura County |
| Branding: | La Mexicana 102.1 y 910 AM |
| Frequency: | 910 kHz |
| Translator: | 102.1 K271CY (Oxnard) |
| Airdate: | June 11, 1955 |
| Format: | Ranchera/mariachi |
| Power: | 5,000 watts day 1,000 watts night |
| Class: | B |
| Facility Id: | 866 |
| Callsign Meaning: | K OXnaRd |
| Owner: | Radio Lazer |
| Webcast: | Listen Live |
| Website: | KOXR Online |
| Licensing Authority: | FCC |
KOXR (910 AM) is a commercial radio station licensed to Oxnard, California. It broadcasts a traditional ranchera music format featuring mariachi groups from Mexico. It is owned by Radio Lazer and calls itself "La Mexicana 102.1 y 910 AM."
By day, KOXR broadcasts at 5,000 watts. But to avoid interference to other stations on 910 AM, it reduces power at night to 1,000 watts. It uses a directional antenna at all times. The transmitter is off Southern Pacific Milling Road in Santa Paula, near the Santa Clara River.[1] KOXR is also heard on 250 watt FM translator K271CY at 102.1 MHz in Oxnard.[2]
On June 11, 1955, the station first signed on. It was owned by the Oxnard Broadcasting Corporation.[3] For several decades the station aired a variety format, which always included at least a few hours of Spanish-language programming each week. By 1964, 90 hours of the weekly schedule was in Spanish (approximately 70% of the then-standard 18-hour broadcast day).[4]
150px|thumb|Logo for KOXR prior to the sign-on of the 102.1 FM simulcast.By the fall of 1966, KOXR's entire 18-hour broadcast day was in Spanish.[5]
In 1970, Oxnard Broadcasting sold KOXR to Howard A. Kalmenson for $598,000.[6] Kalmenson subsequently formed Lotus Communications with KOXR and co-owned KWKW in Pasadena, CA and KENO in Las Vegas, Nevada. Lotus kept the station until 1994, when they sold it to Albert and Jacquelyn Vera for $350,000.[7] Albert Vera had been a deejay at KSPA (now KUNX) in Santa Paula, California when it was a Spanish-language station in the 1960s.[8] He sold the station to Radio Lazer three years later.