Kosé Explained

Kosé Corporation
Native Name:株式会社コーセー
Native Name Lang:ja
Type:Public Kabushiki kaisha
Isin:JP3283650004
Founded:Kita, Tokyo
Founder:Kozaburo Kobayashi
Hq Location City:Nihonbashi, Chuo-ku, Tokyo 103-8251
Hq Location Country:Japan
Area Served:Worldwide
Key People:Kazutoshi Kobayashi
(President and CEO)
Industry:Personal care
Revenue: (Mar 2021)[1]
Net Income: (Mar 2021)[2]
Num Employees:14,403 (incl.temporary and part-time employees) (as of March 31, 2021)[3]
Subsid:Albion
Tarte Cosmetics
Jill Stuart cosmetics
Footnotes:[4] [5]

(stylized KOSÉ) is a Japanese multinational company that manufactures cosmetics, personal care products, and beauty products. It's headquartered in Chūō, Tokyo.[6]

History

The company was founded in 1946 by Kozaburo Kobayashi with his son as the principal chemist.[7] In 1956, the company established Albion, a manufacturer of premium cosmetics. Kosé and L’Oréal of France signed an agreement for technological cooperation, a joint venture that lasted until 2001. The company expanded its international presence in Asia during the 1960s to the 1980s. The company's name was changed to its present one in 1991.

In 2000 it was listed on the First Section of the Tokyo Stock Exchange.

Kazutoshi Kobayashi, the founder's grandson, took over as the company's CEO in 2007. Under the leadership of the new CEO, Kosé introduced the Jill Stuart branded cosmetics after the company acquired global trademark rights for the brand in 2009. Kosé subsequently expanded into the European and North American markets when it acquired Tarte Cosmetics in 2014.[8] [9]

Advertising

Kosé's products were advertised over the years by models and athletes including Shohei Ohtani[10] and Kate Moss for its Decorté brand photographed by Mario Testino,[11] Yuzuru Hanyu for Sekkisei[12] [13] and Yui Aragaki, for the Esprique line of makeup.[14]

See also

Notes and References

  1. https://ssl4.eir-parts.net/doc/4922/ir_material_for_fiscal_ym5/99261/00.pdf
  2. https://ssl4.eir-parts.net/doc/4922/ir_material_for_fiscal_ym5/99261/00.pdf
  3. Web site: Corporate Profile | Company | KOSÉ Corporation – Company.
  4. Web site: Corporate Profile . KOSÉ Corporation . February 12, 2017.
  5. Web site: Company Profile . . . February 12, 2017.
  6. Web site: KOSE Corp Company Profile . April 26, 2024 . GlobalData.
  7. Web site: Fine . Jenny B. . 2022-10-14 . Kosé Sets Its Sights on Global Expansion . 2022-11-01 . BeautyInc . en-US.
  8. Web site: History . KOSÉ Corporation . February 12, 2017.
  9. Web site: R&D and new products add an edge to Japanese cosmetics leader's global push . The Worldfolio . Worldfolio Ltd. . February 12, 2017 . July 7, 2017 . https://web.archive.org/web/20170707040657/http://www.theworldfolio.com/interviews/rd-and-new-products-add-an-edge-to-japanese-cosmetics-leaders-global-push/3991/ . dead .
  10. Web site: March 29, 2023 . KOSÉ Corporation Announces New Global Ambassador, Shohei Ohtani, One of Baseball's Shining Stars in the US and Internationally. October 3, 2023 . prnewswire.com.
  11. News: Kate Moss Is The New Face Of Decorte . . Fashion One Group . July 31, 2015 . February 12, 2017.
  12. News: Yuzuru Hanyu's Net Worth 2022 Compared to the World's Richest Figure Skater . Mansi Jain. Essentially Sports. May 26, 2022.
  13. News: A Gift from the Earth: Sekkisei arrives at the Hainan Expo . Hannah Tan-Gillies. Moodie Davitt Report. July 28, 2022.
  14. Web site: Aragaki Yui shows off her sexy lips in CM for 'ESPRIQUE' . tokyohive . 6Theory Media, LLC. . November 11, 2014 . February 12, 2017.